By
Your Beauty Plug
Rihanna and ASAP Rocky are not only a power couple in the music industry, but also in the beauty world. The two stars have recently collaborated on a new lip balm product that has taken the internet by storm. Here’s everything you need to know about their lip balm launch, from the product itself to the marketing campaign, and the reactions from fans and customers.
Fenty Skin Luxe Balm is a unisex lip balm that claims to hydrate and smooth dry lips with natural ingredients. It is part of Rihanna’s Fenty Skin line, which offers a range of products for different skin tones and types. The lip balm features a cherry scent and a glossy finish, and comes in a sleek black tube with a silver cap.
The product description on the Fenty Skin website reads:
Flossy, glossy/ Nah b**ch this ain’t lip gloss/ Lux balm up in my palm/ New collab wit my baby mom
The product retails for $16 (USD) on the Fenty Skin website, as well as in Sephora and Kohls store locations.
Rihanna and A$AP Rocky have teamed up for a viral marketing campaign that showcases their relationship as well as their products. The campaign features A$AP Rocky wearing different outfits and holding the lip balm while rapping over his hit song “RIOT” (Rowdy Pipe’n). The promo video was posted on Instagram on Thursday (Jan. 4) and has since gained over 10 million views.
The video also includes some playful banter between the couple, who refer to each other as “baby mom” and “baby dad”. They also tease their fans about their upcoming projects, such as Rihanna’s Savage X Fenty fashion show and A$AP Rocky’s new album.
The video ends with A$AP Rocky saying:
It’s slim, slick n easily slips into your pocket, so you can keep it on you wherever you go
The video has received positive feedback from fans who praised the couple’s chemistry, humor, and style. Some fans also expressed their excitement about trying out the lip balm themselves.
The lip balm launch has also sparked some controversy among customers who have visited Sephora stores to buy it. According to some TikTok videos posted by users who visited Sephora during or after the launch date, they encountered long lines of customers waiting for their turn to buy the product. Some users also complained that they had to share the aisles with men who were attracted by A$AP Rocky’s song.
One user said:
You guys complained about the 13-year-olds in Sephora so much, that the universe was like, ‘You think thats bad, watch me double that’
Another user said:
I’m seeing so many TikToks of guys like, ‘Oh, if A$AP is using it, I gotta use it’
Some users joked that they could have gone to Target instead of Sephora for cheaper alternatives.
However, not all customers were unhappy with the launch. Some users praised Rihanna and A$AP Rocky for creating such a catchy song and promoting such an innovative product. Some users also complimented them on their looks and outfits.
One user said:
This song is fire! And these two look amazing!
Another user said:
I love how they support each other’s businesses! They are goals!
Here are some frequently asked questions about Rihanna and A$AP Rocky’s lip balm launch:
No. The product contains beeswax derived from honeybees.
Yes. The product is certified by PETA as cruelty-free.
Yes. The product contains wheat starch.
According to Rihanna’s Instagram post announcing the launch, one tube of Fenty Skin Luxe Balm can last up to 12 hours.
You can buy Fenty Skin Luxe Balm online on Rihanna’s Fenty Skin website, as well as in Sephora and Kohls . You can also find it in physical stores at Sephora or Kohls locations near you.
I hope this blog post has answered your questions about Rihanna and A$AP Rocky’s lip balm launch. If you are interested in trying out this product or learning more about Rihanna’s beauty line, you can visit her website or follow her on social media for more updates. Thank you for reading!
