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Sephora Kids: 3 Simple Reasons Why They`re Taking Over the Beauty World

Sephora Kids

If you’ve ever visited a Sephora store, you might have noticed a group of young girls browsing, testing, and buying makeup and skincare products. They are not your typical teenage customers, but rather a new generation of beauty enthusiasts who are dubbed “Sephora Kids”.

Who Are Sephora Kids, Exactly?

Sephora Kids are pre-teen girls, usually between the ages of 9 and 12, who are obsessed with beauty products and trends.

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These kids are not afraid to experiment with different looks, brands, and products, and they often spend their allowance or birthday money on Sephora items. If you want to see what they are all about, they`re not that hide to spot. They are very active on social media platforms such as TikTok, Instagram, and YouTube, where they share their beauty tips, reviews, and hauls with their followers. Just follow the hashtag #sephorakids and you are in for quite some fun.

But What Makes These Kids Different from Other Beauty Consumers?

That`s a good question! And the follow-up question to that would be, “Why are they causing such a stir in the beauty industry and community?” Well, here are some of the main characteristics (and controversies) of Sephora Kids.

1) They are knowledgeable and savvy

Sephora Kids are not just playing with makeup for fun.

They are actually very knowledgeable and savvy about beauty products and ingredients. They do their research online, watch tutorials and reviews, and read labels and descriptions. They know what works for their skin type, what ingredients to avoid, and what products to splurge or save on. They are also aware of the latest beauty trends and innovations, and they are always on the lookout for new releases and launches.

Some of the products that Sephora Kids love and recommend are:

2) They are confident and expressive

Sephora Kids are not shy when it comes to expressing themselves through makeup. They are confident and bold, and they are not afraid to try new and daring looks. They are also not limited by conventional beauty standards or norms, and they embrace their individuality and diversity. They experiment with different colors, textures, and finishes, and they create their own signature styles.

Some of the looks that Sephora Kids create and rock are:

  • Colorful eyeshadow: Sephora Kids love to play with colorful eyeshadows, whether it’s a rainbow, pastel, or neon palette. They blend, layer, and mix different shades to create eye-catching and vibrant looks.
  • Glitter and gloss: Sephora Kids add some sparkle and shine to their makeup with glitter and gloss. They apply glitter on their eyes, lips, cheeks, or even their hair, and they top it off with a glossy lip or highlighter.
  • Graphic liner: Sephora Kids spice up their eyeliner game with graphic and creative designs. They use different colors, shapes, and patterns to draw attention to their eyes and make a statement.
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3) They are influential and aspirational

Sephora Kids are not just consumers, but also influencers and aspirants. They have a large and loyal following on social media, where they share their beauty opinions, recommendations, and experiences. They also collaborate with other Sephora Kids, beauty influencers, and brands, and they participate in challenges, giveaways, and campaigns. They have a lot of influence and power over the beauty market and culture, and they often shape the demand and supply of certain products and trends.

Some of the ways that Sephora Kids influence and aspire are:

  • TikTok videos: Sephora Kids use TikTok as their main platform to showcase their beauty skills, tips, and reviews. They post short and catchy videos that feature their makeup routines, product comparisons, swatches, and transformations.
  • Instagram posts: Sephora Kids use Instagram as their secondary platform to share their beauty looks, hauls, and favorites. They post high-quality and aesthetic photos that highlight their makeup, skincare, and haircare products and results.
  • YouTube channels: Sephora Kids use YouTube as their tertiary platform to upload their beauty tutorials, vlogs, and Q&A’s. They post longer and more detailed videos that explain their makeup techniques, skincare routines, and beauty journeys.

Controversies Surrounding The Sephora Kids

Amidst all the glory and praise reports, Sephora Kids are not without controversy and criticism.

They have been accused of being rude, disrespectful, and destructive in Sephora stores, where they allegedly bully other customers, make a mess of the testers and displays, and steal products. Famous Youtuber Brett Cooper appears to agree with this claim:

They have also been criticized for being too young, too spoiled, and too obsessed with beauty, and for setting unrealistic and unhealthy expectations for themselves and others. One commenter on YouTuber even said:

“I am a 13 year old girl, and I am so sorry for those people in my age group for causing such a problem. Not all of us are like them. I usually only go to Sephora to help my mom buy products, or just accompany her. These young kids have an awful influence by their parents and social media. The best course of action would be to ignore them or tell them to shut it. And once again, I am sorry.”


In addition to all this, some of the arguments and debates that Sephora Kids spark are:

  • Age-appropriateness: Some people argue that Sephora Kids are too young to wear makeup and skincare and that they should focus on other things like school, hobbies, and friends. They claim that Sephora Kids are losing their innocence and childhood and that they are exposing themselves to harmful chemicals and UV rays.
  • Parental responsibility: Some people blame the parents of Sephora Kids for allowing and enabling their behavior and spending. They question the parenting skills and values of the parents, and they suggest that they should monitor and limit their children’s access to beauty products and social media.
  • Beauty standards: Some people worry that Sephora Kids are setting unrealistic and unhealthy beauty standards for themselves and others and that they are creating a culture of vanity and insecurity. They express concern that Sephora Kids are not comfortable in their own skin and that they are trying to look older and more attractive than they are.

All Your Questions About Sephora Kids, Answered

Here are some of the frequently asked questions about Sephora Kids:

What is Sephora?

Sephora is a French multinational retailer of personal care and beauty products, featuring nearly 3,000 brands, along with its own private label. Sephora offers beauty products including cosmetics, skincare, body, fragrance, nail color, beauty tools, and haircare.

What is Gen Alpha?

Gen Alpha is the generation born after 2010, following Gen Z. They are the first generation to be born entirely in the 21st century, and they are expected to be the most diverse, educated, and technologically savvy generation ever.

How can I become a Sephora Kid?

There is no official or definitive way to become a Sephora Kid, but here are some general steps that you can follow:

🔸Visit a Sephora store or website and browse the products and brands that interest you.
🔸Buy or try some of the products that suit your skin type, budget, and preferences.
🔸Experiment with different looks, products, and techniques, and have fun with makeup and skincare.
🔸Share your beauty opinions, recommendations, and experiences on social media platforms like TikTok, Instagram, and YouTube.
🔸Follow and interact with other Sephora Kids, beauty influencers, and brands, and join the beauty community.


Sephora Kids are a new generation of beauty enthusiasts who are taking over the beauty world with their knowledge, confidence, influence, and expression.

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They are also a controversial and divisive group who are facing criticism, backlash, and debate from other customers, parents, and society. Whether you love them or hate them, you can’t deny that Sephora Kids are making a mark and a difference in the beauty industry and culture.

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