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What Makeup Does Alix Earle Use? A Guide to the TikTok Star’s Beauty Essentials

Alix Earle is one of the most influential creators on TikTok, with over 3.7 million followers and counting. The 22-year-old blonde beauty from New Jersey has captivated millions of fans with her relatable and entertaining content, ranging from vlogs and story times to fashion and skincare tips. But what really sets her apart is her signature makeup look, which she showcases in her viral get ready with me (GRWM) videos.

Alix’s makeup style is all about enhancing her natural features and creating a sun-kissed, glowing complexion. She uses a mix of high-end and affordable products to achieve her flawless finish, and she is not afraid to experiment with different colors and techniques. Whether you want to recreate her look or just get some inspiration, here are some of the must-have makeup products that Alix Earle uses on repeat.

Foundation and Concealer

Alix likes to start her makeup routine with a moisturizer that hydrates and primes her skin. She swears by the Charlotte Tilbury Magic Cream, which she says makes her skin feel like she just got a facial. She then applies the Giorgio Armani Luminous Silk Foundation, which is a lightweight and buildable formula that gives her a radiant and natural-looking coverage. She blends it with a damp beauty sponge for a seamless application.

For concealer, Alix uses the NARS Radiant Creamy Concealer, which is a cult-favorite product that covers dark circles, blemishes, and redness. She applies it under her eyes, around her nose, and on any spots that need extra coverage. She then sets her face with the Huda Beauty Easy Bake Loose Baking & Setting Powder, which helps her makeup last longer and prevents creasing.

Bronzer, Blush, and Highlighter

To add some warmth and dimension to her face, Alix uses the Charlotte Tilbury Hollywood Contour Wand, which is a creamy and blendable product that creates a natural-looking contour. She applies it on the hollows of her cheeks, along her jawline, and on the sides of her nose. She then uses the Benefit Cosmetics Hoola Bronzer, which is a matte and universal shade that suits all skin tones. She dusts it on the areas where she applied the contour wand, as well as on her forehead and neck.

For blush, Alix loves the Rare Beauty Soft Pinch Liquid Blush, which is a pigmented and long-lasting product that gives her a healthy flush of color. She uses two shades: Hope, which is a terracotta rose, and Happy, which is a bright pink. She applies them on the apples of her cheeks and blends them with her fingers.

To highlight her face, Alix uses the Benefit Cosmetics Cookie Highlighter, which is a luminous and champagne-colored powder that reflects light and adds glow. She applies it on the high points of her face, such as her cheekbones, brow bones, nose bridge, and cupid’s bow.

Eyebrows and Eyelashes

Alix has naturally thick and full eyebrows, which she fills in and shapes with the Benefit Cosmetics Precisely, My Brow Pencil. This is a fine-tipped and waterproof product that mimics the look of natural hair and creates a defined and realistic brow. She then sets her brows in place with the Benefit Cosmetics 24-HR Brow Setter Eyebrow Gel, which is a clear and strong-hold product that keeps her brows looking groomed and lifted.

For her eyelashes, Alix uses the Tweezerman Classic Lash Curler, which is a tool that curls her lashes and makes them look longer and more voluminous. She then applies the Benefit Cosmetics Roller Lash Mascara, which is a curling and lifting product that coats her lashes with a black and glossy formula. She applies two coats for a dramatic and eye-opening effect.

Eyeliner and Eyeshadow

One of the most iconic parts of Alix’s makeup routine is her eyeliner. She likes to apply a white or cream shade of eyeliner to her eyes’ waterline, which instantly brightens her eyes and makes them look bigger. Her favorite product for this is the NYX Professional Makeup Jumbo Eye Pencil in Milk, which is a creamy and long-lasting product that glides on smoothly and stays put.

For eyeshadow, Alix likes to keep it simple and neutral, using brown or black shades to create a soft cat-eye or wing. She uses the Charlotte Tilbury Luxury Eyeshadow Palette in The Sophisticate, which is a quad of matte and versatile shades that suit all skin tones and occasions. She applies the lightest shade all over her lid, the medium shade on her crease, and the darkest shade on her outer corner and lash line. She blends them with a fluffy brush for a seamless and smoky effect.


To finish off her makeup look, Alix likes to apply a lip liner and a lip gloss that complement her natural lip color and add some shine. She uses the Charlotte Tilbury Lip Cheat Lip Liner in Pillow Talk, which is a nude-pink shade that defines and enhances her lips. She then tops it off with the Dior Addict Lip Glow Oil in Pink, which is a hydrating and glossy product that adapts to her lip chemistry and creates a custom and flattering color.


Here are some frequently asked questions about Alix Earle’s makeup routine:

  • How does Alix Earle do her freckles? Alix Earle likes to add some faux freckles to her nose and cheeks for a cute and natural look. She uses the Freck Beauty Freck The Original Freckle, which is a realistic and long-wearing product that creates tiny and natural-looking dots. She applies it with a light hand and taps it with her finger to blend it.
  • What skincare products does Alix Earle use? Alix Earle has been open about her acne journey and how she cleared her skin with Accutane, a prescription medication that treats severe acne. She also uses some skincare products that help her maintain her smooth and clear complexion, such as the Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops, which is a bronzing and antioxidant product that adds a sun-kissed glow and protects her skin from environmental stressors. She also uses the Drunk Elephant Protini Polypeptide Cream, which is a moisturizing and anti-aging product that improves her skin’s texture and firmness.
  • How can I get Alix Earle’s hair color and style? Alix Earle has a gorgeous blonde hair color that suits her skin tone and features. She gets her hair done by a professional hairstylist, who uses a balayage technique to create a natural and blended look. She also uses some hair products that keep her hair healthy and shiny, such as the Olaplex No. 3 Hair Perfector, which is a repairing and strengthening product that reduces breakage and damage. She also uses the Olaplex No. 6 Bond Smoother, which is a leave-in and smoothing product that eliminates frizz and adds moisture.

To style her hair, Alix Earle likes to create loose and beachy waves with a curling iron. She uses the T3 SinglePass Curl 1.25 Inch Professional Curling Iron, which is a high-quality and adjustable product that creates consistent and long-lasting curls. She wraps small sections of her hair around the barrel, leaving the ends out for a more relaxed and undone look. She then brushes through her curls with her fingers to make them look more natural and voluminous.


Alix Earle is a TikTok sensation who has inspired millions of people with her beauty and personality. Her makeup routine is simple yet stunning, featuring some of the best products from various brands. Whether you want to copy her look or just get some tips, you can follow her on TikTok and Instagram to see more of her content and style.

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