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Wet n Wild Beauty: A Budget-Friendly and Cruelty-Free Makeup Brand

If you are looking for high-quality makeup products that won’t break the bank, you might want to check out wet n wild Beauty. This brand has been around since 1979 and has been offering a wide range of cosmetics for eyes, lips, nails, and face. In this blog post, we will explore the background of the brand, its best-selling products, reviews, dupes, coupon codes, loyalty programs, and some frequently asked questions. Let’s get started!

Background of the Brand

Wet n wild Beauty was founded by siblings Mark and Donnie Baer in Los Angeles, California. They wanted to create a brand that would cater to the needs of young women who were looking for trendy and affordable makeup. They started with nail polish, which they sold for 99 cents, and soon expanded to other products such as lipsticks, eyeshadows, mascaras, and more. The brand became popular for its innovative formulas, vibrant colors, and fun packaging.

Wet n wild Beauty is also known for being cruelty-free, meaning that they do not test their products or ingredients on animals. They are certified by PETA and Leaping Bunny, two of the most reputable animal rights organizations. They also have a vegan line of products that are free of animal-derived ingredients. Wet n wild Beauty is committed to being socially and environmentally responsible, and they support various causes such as breast cancer awareness, LGBTQ+ rights, and wildlife conservation.

Best-Selling Products

Wet n wild Beauty has a lot of products to choose from, but some of them stand out as best-sellers and fan favorites. Here are some of them:

  • MegaGlo Highlighting Powder: This is a silky-smooth powder that gives a radiant glow to the skin. It comes in six shades, from pearl to bronze, and can be applied on the cheekbones, brow bones, nose, and cupid’s bow. It is highly pigmented, blendable, and long-lasting. It is also vegan and cruelty-free.
  • Photo Focus Foundation: This is a medium-to-full coverage foundation that delivers a flawless finish. It has a matte formula that is lightweight, oil-free, and non-comedogenic. It is also vegan and cruelty-free. It comes in 20 shades, from porcelain to mahogany, and has a unique spatula applicator that makes it easy to apply. It is specially designed to look good in any lighting, whether it is natural, flash, or studio.
  • Color Icon Eyeshadow Palette: This is a 10-pan eyeshadow palette that offers a variety of colors and finishes, from matte to shimmer. It has a velvety texture, rich pigmentation, and smooth blendability. It is also vegan and cruelty-free. It comes in six different themes, such as Nude Awakening, Rosé in the Air, and Comfort Zone, and each palette has a mix of neutrals and pops of color.
  • MegaLast Lip Color: This is a long-wearing lipstick that lasts up to four hours. It has a creamy formula that glides on smoothly and leaves a semi-matte finish. It is also vegan and cruelty-free. It comes in 26 shades, from nude to vampy, and has a unique shape that hugs the curves of the lips.


Wet n wild Beauty has received a lot of positive reviews from customers and experts alike. Here are some of them:

  • “I love wet n wild products! They are affordable, good quality, and cruelty-free. My favorite products are the MegaGlo Highlighting Powder, the Photo Focus Foundation, and the Color Icon Eyeshadow Palette. They are all amazing and perform well. I highly recommend them to anyone who loves makeup.” – Customer review from
  • “Wet n wild is one of the best drugstore brands out there. They have a great range of products that are suitable for different skin tones, skin types, and preferences. They are also constantly innovating and launching new collections that are inspired by the latest trends. I especially love their limited edition makeup collaborations, such as the Marilyn Monroe and the Scooby-Doo collections. They are so fun and creative.” – Beauty blogger review
  • “Wet n wild is a staple in my makeup kit. They have some of the best products in the market, and they are very affordable. I use their products for both everyday and special occasions, and they never disappoint. Some of my favorites are the MegaLast Lip Color, the Photo Focus Foundation, and the Color Icon Eyeshadow Palette. They are all very pigmented, long-lasting, and easy to work with.” – Makeup artist review


Wet n wild Beauty is known for offering dupes, or cheaper alternatives, for some of the high-end makeup products. Here are some of them:

  • MegaGlo Highlighting Powder in Precious Petals is a dupe for Becca Shimmering Skin Perfector Pressed in Champagne Pop. They both have a peachy-golden hue that suits most skin tones and gives a luminous glow. The wet n wild version is only $5.99, while the Becca version is $38.
  • Photo Focus Foundation in Soft Beige is a dupe for MAC Studio Fix Fluid SPF 15 in NC20. They both have a medium-to-full coverage, a matte finish, and a yellow undertone. The wet n wild version is only $6.49, while the MAC version is $33.
  • Color Icon Eyeshadow Palette in Comfort Zone is a dupe for Urban Decay Naked Palette. They both have a range of neutral eyeshadows, from light to dark, and from matte to shimmer. The wet n wild version is only $5.99, while the Urban Decay version is $54.
  • MegaLast Lip Color in Bare It All is a dupe for MAC Matte Lipstick in Velvet Teddy. They both have a nude-pink shade that is flattering on most skin tones and a semi-matte finish. The wet n wild version is only $2.49, while the MAC version is $19.

Coupon Codes and Loyalty Programs

Wet n wild Beauty offers various ways to save money and get rewards for shopping with them. Here are some of them:

  • Coupon Codes: Wet n wild Beauty often has coupon codes that give discounts on certain products or categories, such as foundations, cheek products, or new arrivals. They also have coupon codes that give free shipping on orders over a certain amount. You can find these coupon codes on their website, social media, or email newsletters.
  • Loyalty Program: Wet n wild Beauty has a loyalty program called Wild Rewards, where you can earn points for every purchase, review, or referral. You can redeem these points for discounts, free products, or exclusive offers. You can also get access to perks such as birthday rewards, early access to sales, and free samples. You can join the loyalty program for free by creating an account on their website.
  • Sales: Wet n wild Beauty has sales throughout the year, where you can get discounts on selected products or collections. They also have seasonal sales, such as Black Friday, Cyber Monday, or Valentine’s Day, where you can get even more savings. You can find these sales on their website, social media, or email newsletters.


Here are some of the frequently asked questions about wet n wild Beauty:

  • Where can I buy wet n wild products? You can buy wet n wild products on their official website,, or on other online retailers, such as Amazon, Ulta, or Walmart. You can also find wet n wild products in some physical stores, such as CVS, Walgreens, or Target. You can use the store locator on their website to find the nearest store that carries wet n wild products.
  • How can I contact wet n wild customer service? You can contact wet n wild customer service by phone, email, or chat. Their phone number is (844) 477-2957, and their email address is [email protected]. You can also use the chat feature on their website to talk to a representative. Their customer service hours are Monday to Friday, from 8:00 AM to 5:00 PM PST.
  • What is wet n wild’s return policy? Wet n wild has a 30-day return policy, where you can return any unused or gently used products for a full refund, minus the shipping costs. You need to contact their customer service first to get a return authorization number and a prepaid shipping label. You can then pack the products securely and attach the shipping label to the package. You can then mail the package to the address provided by the customer service. You will receive a confirmation email once your return is processed.


Wet n wild Beauty is a great brand for anyone who loves makeup and wants to save money. They have a variety of products that are high-quality, cruelty-free, and vegan. They also have a loyal fan base that loves their products and their values. Whether you are looking for a highlighter, a foundation, an eyeshadow palette, or a lipstick, you can find it at wet n wild Beauty. You can also get discounts, free products, and exclusive offers by using coupon codes

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