W3ll People: A Clean Beauty Brand That Does It All

If you’re looking for a beauty brand that offers high-performance, plant-powered, and cruelty-free products, you might want to check out W3ll People. This Texas-based brand was founded by three friends who wanted to create a cosmetic line that promised all the benefits of skincare and makeup without the use of any harsh ingredients. In this blog post, we’ll take a closer look at W3ll People, their background, their best-selling products, their reviews, their dupes, their coupon codes and loyalty programs, and their FAQs. Let’s get started!

Background of the Brand

W3ll People was founded in 2017 by James Walker, Shirley Pinkson, and Dr. Renee Snyder. James is a former L’Oreal executive who wanted to create a beauty brand that was more ethical and sustainable. Shirley is a makeup artist who worked with NARS and has a passion for natural beauty. Renee is a dermatologist who specializes in holistic skin care and wellness. Together, they combined their expertise and vision to create W3ll People, a brand that uses plant-derived botanicals in place of SLS, lead, parabens, and other harmful chemicals. They also work with Fair Trade facilities to ethically source their ingredients and ensure their products are cruelty-free and gluten-free.

W3ll People’s mission is to empower people to live well, look well, and do well. They believe that beauty should be simple, safe, and effective, and that everyone deserves to have access to clean beauty products that improve their skin’s health and respect the planet. They also aim to educate and inspire people to make conscious choices about their beauty routines and lifestyles.

Best-Selling Products

W3ll People offers a wide range of clean beauty products for face, eyes, lips, and skin. Some of their best-selling products are:

  • SPF 30 Bio Tint Multi-Action Moisturizer: This is a tinted moisturizer that provides SPF 30 broad spectrum protection with pure zinc, as well as a boost of collagen with a bio-peptide complex. It also contains premium natural pigments that correct imperfections, organic coconut that hydrates, broccoli seed oil that smooths and brightens, organic pomegranate that rejuvenates, and algae extracts that combat hyper-pigmentation. It comes in four shades and has a lightweight and hydrating formula that gives a natural and dewy finish.
  • Bio Correct Concealer: This is a full-coverage liquid concealer that nourishes the skin with organic algae, coffee, pomegranate, and anti-aging peptides. It also contains natural pigments that conceal dark circles, blemishes, and redness, as well as brighten and smooth the complexion. It has a creamy and blendable texture that doesn’t crease or cake, and comes in six shades.
  • Expressionist Pro Mascara: This is a vegan and cruelty-free mascara that delivers length, volume, and definition to the lashes. It has a unique rubber-bristle brush that separates and coats every lash, as well as a nourishing formula that contains sunflower seed oil, carnauba wax, and castor seed oil. It is free of harsh chemicals, gluten, and fragrance, and comes in four colors: black, brown, blue, and purple.
  • Supernatural Stick Multi-Use Blush: This is a creamy, hydrating blush stick that adds a pop of color to the cheeks, lips, and eyes. It has a blend of organic aloe, chamomile, and green tea that soothes and moisturizes the skin, as well as natural pigments that create a healthy and radiant glow. It comes in three shades: nude rose, berry, and cream peach.
  • Bio Brightener Priming Serum: This is a nourishing and priming serum that prepares the skin for long-lasting makeup. It has a blend of organic botanicals, such as olive oil, jojoba oil, and rosehip oil, that hydrate and plump the skin, as well as natural minerals, such as mica and silica, that reflect light and blur imperfections. It also contains grapefruit and lavender extracts that provide a refreshing and calming scent.


W3ll People has received many positive reviews from customers and critics alike. On their website, they have an average rating of 4.7 out of 5 stars, based on over 5,000 reviews. Some of the common praises are:

  • The products are gentle, effective, and long-lasting
  • The products have a natural and flattering look
  • The products have a pleasant and subtle scent
  • The products are affordable and accessible
  • The customer service is friendly and helpful

Some of the common complaints are:

  • The products are too sheer or too dark for some skin tones
  • The products are too dry or too oily for some skin types
  • The products are hard to apply or blend
  • The products have a strong or unpleasant scent
  • The products are out of stock or discontinued


If you’re looking for similar products to W3ll People, but at a lower price or with a different formula, you might want to check out some of these dupes:

  • For the SPF 30 Bio Tint Multi-Action Moisturizer, a dupe is the BareMinerals Complexion Rescue Tinted Hydrating Gel Cream SPF 30. This is also a tinted moisturizer that provides SPF 30 protection, hydration, and coverage, but with a gel-cream formula that contains mineral electrolytes, marine botanicals, and coconut alkanes. It comes in 20 shades and has a vegan and cruelty-free formula.
  • For the Bio Correct Concealer, a dupe is the Tarte Shape Tape Concealer. This is also a full-coverage liquid concealer that conceals and brightens the skin, but with a matte and long-wearing formula that contains shea butter, mango seed butter, and licorice root extract. It comes in 35 shades and has a vegan and cruelty-free formula.
  • For the Expressionist Pro Mascara, a dupe is the L’Oreal Voluminous Lash Paradise Mascara. This is also a mascara that delivers length, volume, and definition to the lashes, but with a soft and wavy brush that captures and coats every lash, as well as a smooth and silky formula that contains rose oil and castor oil. It comes in six colors: black, blackest black, black brown, mystic black, waterproof black, and waterproof blackest black.
  • For the Supernatural Stick Multi-Use Blush, a dupe is the Nudestix Nudies Matte Blush & Bronze. This is also a creamy, multi-use blush stick that adds color to the cheeks, lips, and eyes, but with a matte and long-lasting formula that contains mango butter, shea butter, and vitamin E. It comes in eight shades: bare back, beach babe, bondi bae, in the nude, naughty n’ spice, saloon, sunkissed, and sunset strip.
  • For the Bio Brightener Priming Serum, a dupe is the NYX Professional Makeup High Glass Face Primer. This is also a priming serum that prepares the skin for makeup, but with a glass-like and luminous formula that contains light-reflecting pearls and hyaluronic acid. It comes in three shades: moonbeam, moon glow, and sand glow.

Coupon Codes and Loyalty Programs

If you want to save some money when shopping at W3ll People, you might want to take advantage of some of their coupon codes and loyalty programs. Here are some of them:

  • You can get 10% off your first order when you sign up for their newsletter
  • You can get $5 off your order of $50 or more when you use the code WPFKL19
  • You can get 15% off your order when you use the code W3LLPEOPLE.COM
  • You can get 20% off your order when you use the code NATALIE20
  • You can get free shipping on orders over $35
  • You can get free samples with every order
  • You can join their rewards program and earn points for every purchase, referral, review, and birthday. You can redeem your points for discounts, free products, and exclusive offers.


Here are some of the frequently asked questions about W3ll People and their products:

  • Do they ship internationally? Yes, they ship to Canada, Australia, New Zealand, and the UK. Shipping rates and delivery times vary depending on the destination and order value.
  • What is their return policy? They offer a 30-day satisfaction guarantee. You can return or exchange any product within 30 days of purchase, as long as it is gently used and in its original packaging. You will need to contact their customer service team to initiate a return or exchange and get a prepaid shipping label.
  • How do I contact them? You can contact them by email at [email protected], by phone at 1-800-790-1563, or by filling out their online contact form.
  • How do I get wholesale information? If you’re interested in becoming a W3ll People retailer, you can fill out their wholesale inquiry form and they will get back to you with more details.
  • What do I do if my coupon code doesn’t work? If your coupon code doesn’t work, you can check the following:
    • Make sure you entered the code correctly and without any spaces or typos
    • If none of these apply, you can contact their customer service team and they will help you resolve the issue.
    • Make sure the code is still valid and not expired
    • Make sure the code is applicable to the products or order value in your cart
    • Make sure the code is not restricted to certain customers or regions
    • Make sure you have not used the code before, as some codes are one-time use only


W3ll People is a clean beauty brand that does it all. They offer high-performance, plant-powered, and cruelty-free products that are good for your skin and the environment. They also have a variety of products, shades, and formulas to suit your preferences and needs. Whether you’re looking for a tinted moisturizer, a concealer, a mascara, a blush, or a primer, you can find it at W3ll People. Plus, you can save some money by using their coupon codes and loyalty programs. If you’re interested in trying out W3ll People, you can visit their website, follow them on social media, or find them at select retailers. You won’t regret it!

I hope you enjoyed this blog post about W3ll People. If you did, please share it with your friends and leave a comment below. Thank you for reading and stay tuned for more! 

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