Ulta Shape Tape: Everything You Need to Know About the Best-Selling Concealer

By Your Beauty Plug
January 22, 2024

If you are looking for a concealer that can cover up any imperfection, brighten your under-eye area, and last all day, you might want to check out Ulta shape tape. This concealer has been a cult-favorite among beauty lovers for years, and it is not hard to see why. In this blog post, I will explain what Ulta shape tape is, how to use it, and why it is so popular. I will also answer some frequently asked questions about this product and give you some tips and tricks to make the most of it.

What is ulta shape tape?

Ulta shape tape is a concealer product from Tarte Cosmetics, a cruelty-free and vegan-friendly beauty brand. It is available exclusively at Ulta Beauty, both online and in stores. Ulta shape tape comes in two different formulas: the original full coverage concealer, and the ultra creamy concealer. Both formulas claim to provide high coverage, natural matte finish, and long-lasting wear. They also contain skin-loving ingredients, such as vitamin C, hyaluronic acid, and prickly pear extract, to nourish and hydrate the skin.

The original full coverage concealer is ideal for oily or combination skin types, as it has a thicker and more pigmented texture that can resist creasing and fading. It can also be used as a contour or highlight product, as it comes in a wide range of shades and undertones. The ultra creamy concealer is ideal for dry or mature skin types, as it has a thinner and more moisturizing texture that can smooth out fine lines and wrinkles. It can also be used as an eye cream, as it contains a built-in eye cream for 24-hour hydration.

How to use ulta shape tape?

To use ulta shape tape, you will need a concealer brush or a makeup sponge, and a setting powder. Here are the steps to follow:

Step 1: Choose your shade. Ulta shape tape comes in 50 shades for the original formula, and 35 shades for the ultra creamy formula. You can use the shade finder tool on the Ulta website, or visit a store to swatch the shades on your skin. The general rule is to choose a shade that matches your skin tone for covering blemishes, and a shade that is one or two shades lighter than your skin tone for brightening the under-eye area.
Step 2: Apply the concealer. Ulta shape tape has a large doe-foot applicator that can dispense a lot of product. You only need a small amount of concealer to cover a large area, so be careful not to apply too much. Swipe the applicator on the areas that you want to conceal, such as under your eyes, around your nose, on your chin, or on any spots or scars. You can also apply the concealer on the areas that you want to contour or highlight, such as your cheekbones, forehead, nose, or cupid’s bow.
Step 3: Blend the concealer. Use a concealer brush or a makeup sponge to blend the concealer into your skin. Use gentle tapping motions to avoid rubbing off the product or creating streaks. You can also use your fingers to warm up the product and blend it more easily. Make sure to blend the edges of the concealer well, so that there are no harsh lines or patches.
Step 4: Set the concealer. To make the concealer last longer and prevent it from creasing or transferring, you need to set it with a setting powder. Use a fluffy brush or a powder puff to apply a thin layer of powder over the concealer. You can use a translucent powder for a natural look, or a tinted powder for more coverage. You can also use a setting spray to lock in the concealer and give it a more dewy finish.

Why is ulta shape tape so popular?

Ulta shape tape is one of the best-selling concealers in the world, and it has received rave reviews from customers and influencers alike. Here are some of the reasons why ulta shape tape is so popular:

It provides full coverage without looking cakey or heavy. Ulta shape tape can cover up any imperfection, from dark circles to acne scars, with just a few swipes. It also blends seamlessly into the skin, giving it a flawless and natural appearance.
It has a long-lasting and crease-proof formula. Ulta shape tape can resist sweat, oil, and humidity, and stay put for up to 16 hours. It also does not settle into fine lines or wrinkles, making the skin look smooth and youthful.
It has a wide range of shades and undertones. Ulta shape tape caters to different skin tones and undertones, from very fair to very deep, and from cool to warm to neutral. It also has different shades for different purposes, such as correcting, concealing, contouring, and highlighting.
It has skin-friendly ingredients that nourish and hydrate the skin. Ulta shape tape contains vitamin C, which brightens and evens out the skin tone; hyaluronic acid, which plumps and moisturizes the skin; and prickly pear extract, which soothes and protects the skin from environmental stressors.

FAQs about ulta shape tape

Here are some of the most frequently asked questions about ulta shape tape, and their answers:

Q: How much does ulta shape tape cost?
A: Ulta shape tape costs $31 for 0.33 oz of product, which is a bit pricey compared to other concealers. However, considering the quality and quantity of the product, it is worth the investment. You only need a small amount of concealer for each application, so one tube can last you for a long time.
Q: How do I know which formula to choose: the original or the ultra creamy?
A: The formula that you choose depends on your skin type and preference. The original formula is more suitable for oily or combination skin types, as it has a matte finish and a higher coverage. The ultra creamy formula is more suitable for dry or mature skin types, as it has a creamy finish and a medium coverage. You can also mix and match the formulas, depending on the area that you want to conceal. For example, you can use the original formula for your blemishes, and the ultra creamy formula for your under-eye area.
Q: How do I prevent ulta shape tape from oxidizing or changing color on my skin?
A: Oxidation is a common problem with many concealers, especially those that contain high levels of pigments. Oxidation occurs when the concealer reacts with the oxygen in the air, or with the oils and acids on your skin, and changes color. To prevent ulta shape tape from oxidizing, you can do the following:
- Choose a shade that matches your skin tone, or a shade that is slightly lighter than your skin tone. Avoid choosing a shade that is too dark or too orange for your skin tone, as it will oxidize more easily.
- Apply a primer before applying the concealer, to create a smooth and even base for the concealer. A primer can also help control the oil production and pH level of your skin, and prevent the concealer from reacting with them.
- Set the concealer with a powder, to seal in the concealer and prevent it from being exposed to the air. A powder can also help absorb the excess oil and moisture on your skin, and prevent the concealer from changing color.

Tips and tricks for using ulta shape tape

Here are some tips and tricks for using ulta shape tape, to make the most of this amazing product:

Use the concealer as an eyeshadow primer, to create a smooth and even canvas for your eyeshadow. Ulta shape tape can also help enhance the color and longevity of your eyeshadow, and prevent it from creasing or fading.
Use the concealer as a lip primer, to neutralize the natural color of your lips and make your lipstick pop. Ulta shape tape can also help smooth out the lines and cracks on your lips, and make your lipstick last longer and wear more evenly.
Use the concealer as a brow highlighter, to define and lift your brows. Apply a small amount of concealer under your brow bone, and blend it well. This will create a contrast between your brows and your skin, and make your brows look more sharp and polished.
Use the concealer as a spot treatment, to heal and conceal your pimples. Ulta shape tape contains vitamin C, which can help reduce the inflammation and redness of your pimples. It also contains hyaluronic acid and prickly pear extract, which can help moisturize and soothe your skin. Apply a small amount of concealer on your pimples, and let it sit for a few minutes. Then, blend it gently with your finger or a brush.

I hope this blog post has helped you learn more about Ulta shape tape, and how to use it effectively. Ulta shape tape is a versatile and high-quality product that can transform your makeup game. If you have not tried it yet, I highly recommend that you give it a try. You can find it at Ulta Beauty, or order it online from their website. Thank you for reading, and happy concealing!