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Trinny London: The Ultimate Easy, Modern, Premium Beauty and Skincare Brand

Trinny London

If you are looking for a beauty and skincare brand that can transform your look and your skin with minimal fuss and maximum impact, you might want to check out Trinny London. Founded by Trinny Woodall, a TV personality and style expert, Trinny London is a brand that celebrates individuality, diversity and confidence. In this blog post, we will explore the background of the brand, its best-selling products, reviews, dupes, coupon codes and loyalty programs, and answer some frequently asked questions. Let’s get started!

Background of the Brand

Trinny London was launched in 2017, after Trinny Woodall spent over 20 years in the fashion and beauty industry, working as a stylist, author and TV presenter. She realised that there was a gap in the market for a beauty brand that could cater to the needs of busy, modern women who wanted to look and feel their best, without spending hours in front of the mirror or carrying around a bulky makeup bag. She also wanted to create a brand that could offer personalised products that matched each individual’s unique combination of skin, hair and eyes, rather than relying on generic categories like light, medium and dark.

Trinny London’s vision is to create a range of multitasking, cream-based products that are easy to use, blendable, buildable and portable. The products are designed to be applied with fingers, eliminating the need for brushes and tools. The products are also packaged in stackable pots that can be snapped together to create a customised makeup kit that fits in the palm of your hand. Trinny London calls this concept “the stack”, and it is one of the brand’s signature features.

Trinny London also offers a unique online service called Match2Me, which helps customers find their perfect shades and products based on their skin tone, hair colour and eye colour. Customers can either upload a selfie or answer a few questions to get their personalised recommendations. Match2Me aims to take the guesswork out of choosing makeup and skincare products, and to ensure that every customer gets the most flattering and suitable products for their complexion.

Best-Selling Products

Trinny London has a wide range of products for face, lips, eyes and cheeks, as well as skincare and accessories. Some of the brand’s best-selling products are:

  • BFF Cream Skin Perfector: This is a skin perfector with sheer, glowing coverage that adapts to your skin tone and gives you a radiant, healthy-looking complexion. It also contains SPF 30 and a blend of antioxidants and botanical extracts to protect and nourish your skin. BFF Cream comes in five shades: Light, Light-Medium, Medium, Medium-Dark and Dark.
  • BFF Eye Serum-Concealer: This is a serum-concealer that brightens tired-looking eyes and conceals dark circles, fine lines and puffiness. It also contains hyaluronic acid, vitamin C and peptides to hydrate, smooth and firm the delicate eye area. BFF Eye comes in 12 shades, from Porcelain to Mocha.
  • Just A Touch Foundation + Concealer: This is a pigment-rich product that can be used as a foundation or a concealer, depending on how much coverage you need. It blends seamlessly into the skin and gives you a natural, flawless finish. Just A Touch comes in 25 shades, from Lily to Zara.
  • Lip2Cheek Lip + Cheek: This is a multitasking product that can be used as a lip and cheek colour, giving you a pop of colour and a dewy glow. It has a creamy, blendable texture and a long-lasting formula. Lip2Cheek comes in 11 shades, from Lady J to Freddie.
  • Lip Glow Lip Gloss: This is a next-generation lip gloss that gives you a sheer, buildable tint and a glossy shine. It also contains vitamin E and natural oils to moisturise and nourish your lips. Lip Glow comes in 11 shades, from Lyla to Thea.


Trinny London has received rave reviews from customers, beauty experts and celebrities alike. The brand has a 4.8 out of 5 rating on Trustpilot, based on over 13,000 reviews. Some of the positive feedback that customers have given are:

  • “The makeup is so easy to use and get fantastic results without feeling overly made up – I wish this had been around years ago.”
  • “My virtual makeup appointment was fantastic. She spent so much time giving me advice and my order arrived today – everything is perfect.”
  • “Your products give my skin a healthy glow while covering blemishes and unevenness. I want to remain on this new routine forever!”

Some of the beauty experts and celebrities who have praised Trinny London are:

  • “Trinny London is a game-changer for anyone who wants to streamline their makeup routine.”
  • “I love Trinny London products. They are so easy to use and they make me look fresh and glowing.”
  • “Trinny London is the ultimate beauty brand for busy women who want to look fabulous in minutes.”


Trinny London products are unique and innovative, but they can also be quite pricey. If you are looking for some cheaper alternatives that can give you similar results, here are some dupes that you can try:

Coupon Codes and Loyalty Programs

Trinny London occasionally offers coupon codes and discounts for its customers, especially during special occasions like holidays, birthdays and anniversaries. You can find the latest coupon codes and deals on the brand’s website, social media pages and newsletter. Some of the coupon codes that have been offered in the past are:

  • TRINNY10: This coupon code gives you 10% off your first order on the Trinny London website.
  • FRIENDS15: This coupon code gives you 15% off your order when you refer a friend to Trinny London.
  • STACK20: This coupon code gives you 20% off your order when you buy four or more products from the stack.

Trinny London also has a loyalty program called Trinny Tribe, which rewards you for shopping and engaging with the brand. You can join the Trinny Tribe for free and earn points for every purchase, review, referral and social media interaction. You can then redeem your points for exclusive rewards, such as free products, discounts, free shipping and access to VIP events. You can also level up your membership status from Bronze to Silver to Gold to Platinum, and enjoy more benefits and perks as you progress.


Here are some of the frequently asked questions that customers have about Trinny London and its products:

  • Q: How do I use the Match2Me service?
  • A: You can use the Match2Me service by either uploading a selfie or answering a few questions about your skin tone, hair colour and eye colour on the Trinny London website. You will then get your personalised recommendations for the best shades and products for your complexion. You can also book a virtual appointment with a Trinny London makeup artist who can guide you through the Match2Me process and give you more tips and advice.
  • Q: How long do the products last?
  • A: The products have a shelf life of 12 months after opening, and they can last for up to 6 months of daily use, depending on how much you apply. You can check the expiry date of each product on the bottom of the pot.
  • Q: Are the products vegan and cruelty-free?
  • A: Yes, all the products are vegan and cruelty-free, except for the Miracle Blur Lip and Line Filler, which contains beeswax. The products are also free from parabens, gluten, fragrance and mineral oil.
  • Q: How do I clean the stack?
  • A: You can clean the stack by wiping the pots and lids with a damp cloth or a makeup wipe. You can also wash the pots and lids with warm water and mild soap, and let them air dry.
  • Q: What is the return and exchange policy?
  • A: Trinny London offers a 30-day return and exchange policy for unused and unopened products. You can contact the customer service team at [email protected] to request a return or exchange. You will need to provide your order number, the reason for the return or exchange, and a photo of the product. You will also need to cover the cost of the return shipping.
  • Q: How can I contact Trinny London?
  • A: You can contact Trinny London by email at [email protected], by phone at +44 (0)20 3962 1530, or by chat on the website. You can also follow the brand on Instagram, Facebook, YouTube and Twitter for the latest updates, tips and tutorials.


Trinny London is a brand that aims to make beauty and skincare simple, fun and personalised for every woman. Whether you are looking for a skin perfector, a serum-concealer, a foundation-concealer, a lip and cheek colour, or a lip gloss, Trinny London has a product that can suit your needs and preferences. You can also use the Match2Me service and the stack to create your own customised makeup kit that matches your complexion and fits in your handbag. Trinny London products are also vegan, cruelty-free and high-quality, and they have received glowing reviews from customers and experts alike. If you want to try Trinny London products for yourself, you can use the coupon codes and join the loyalty program to get some amazing deals and rewards. Trinny London is more than just a beauty brand, it is a tribe of women who love and support each other.

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