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Tower 28: The Clean Beauty Brand for Sensitive Skin

If you have sensitive skin, you know how hard it can be to find makeup and skincare products that don’t irritate your skin or cause breakouts. You want products that are gentle, effective, and fun to use, without compromising on quality or performance. That’s why you need to check out Tower 28, a clean beauty brand that caters to sensitive skin with its vegan, cruelty-free, and dermatologist-tested products. In this blog post, we will tell you everything you need to know about Tower 28, from its background and best-selling products to its reviews and dupes, to its coupon codes and loyalty programs. Whether you are new to Tower 28 or a loyal fan, you will find something useful and interesting in this post. Let’s get started!

Background of the Brand

Tower 28 is a LA-based makeup brand that was founded by Amy Liu, who has suffered from eczema and sensitive skin her whole life. She wanted to create a brand that was inclusive, accessible, and fun, while also being safe and effective for sensitive skin. She named the brand after the lifeguard tower 28 in Santa Monica, which is a meeting place for locals and a symbol of community, healthy fun, and clean living.

Tower 28 follows the National Eczema Association’s ingredient guidelines, which means that all of its products are free of potential irritants and allergens, such as fragrance, alcohol, essential oils, sulfates, and more. Tower 28 also adheres to the Sephora Clean standards, which means that its products are free of parabens, phthalates, mineral oil, and other harmful ingredients. All of its products are vegan, cruelty-free, and made in the USA.

Tower 28’s mission is to make clean beauty accessible and affordable for everyone, regardless of skin type, skin tone, or budget. Its products range from $12 to $28, and are available online and in select Sephora stores. Tower 28 also aims to create a community of sensitive skin warriors, who can share their stories, tips, and feedback with each other and with the brand. Tower 28 encourages its customers to embrace their skin and celebrate their uniqueness, with the hashtag #ItsOkToBeSensitive.

Best-Selling Products

Tower 28 has a range of makeup and skincare products that are designed to enhance your natural beauty and nourish your skin. Some of its best-selling products are:


Tower 28 has received rave reviews from customers, influencers, and beauty editors, who love its products for their quality, performance, and affordability. Here are some of the reviews that Tower 28 has received:

“I have very sensitive skin and I love Tower 28 products. They are gentle, effective, and fun to use. My favorites are the ShineOn Lip Jelly and the SOS Rescue Spray. They make my lips and skin feel so soft and hydrated, and they never cause any irritation or breakouts. I highly recommend Tower 28 to anyone who has sensitive skin or who wants to try clean beauty products.”

“Tower 28 is one of my favorite makeup brands. Their products are so pigmented, creamy, and long-lasting. I love their BeachPlease Cream Blushes, they are so easy to apply and blend, and they look so natural and flattering on my skin tone. I also love their Bronzino Cream Bronzers, they are so smooth and glowy, and they give me a nice bronzed look. I think Tower 28 is a great brand for anyone who loves cream products and natural makeup.”

“Tower 28 is a game-changer for sensitive skin. Their products are not only clean and safe, but also effective and enjoyable. Their SOS Rescue Spray is a miracle worker, it helps to soothe and heal my skin whenever I have a flare-up or a breakout. It also works as a great toner and makeup setter. Their ShineOn Lip Jelly is also amazing, it is the best lip gloss I have ever tried. It is moisturizing, plumping, and shiny, without being sticky or tacky. It also smells delicious. I think Tower 28 is a must-try for anyone who has sensitive skin or who loves clean beauty products.”


Tower 28’s products are unique and hard to find dupes for, but if you are looking for some alternatives that are similar in price, quality, or color, here are some suggestions:

  • ShineOn Lip Jelly: A possible dupe for this product is the Glossier Lip Gloss, which is also a glossy, hydrating, and non-sticky lip gloss. It comes in three shades, clear, red, and holographic, and has a similar sweet smell. It costs $14, which is slightly more expensive than the Tower 28 Lip Jelly, which costs $12 .
  • BeachPlease Cream Blush: A possible dupe for this product is the Milani Cheek Kiss Cream Blush, which is also a creamy, blendable, and multi-purpose blush. It comes in six shades, from nude to coral, and has a similar dewy finish. It costs $8.99, which is slightly cheaper than the Tower 28 Cream Blush, which costs $12 .
  • SOS Rescue Spray: A possible dupe for this product is the La Roche-Posay Serozinc, which is also a toner and treatment spray that contains zinc sulfate, which helps to reduce oiliness, inflammation, and bacteria. It also contains water and sodium chloride, which help to balance your skin’s pH and hydration levels. It costs $14.99, which is slightly more expensive than the Tower 28 Spray, which costs $12 .

Coupon Codes and Loyalty Programs

Tower 28 offers various coupon codes and loyalty programs to its customers, to help them save money and enjoy more benefits. Some of the coupon codes and loyalty programs that Tower 28 offers are:

  • Tower 28 Rewards: This is a loyalty program that allows you to earn points for every purchase, review, referral, and birthday. You can redeem your points for discounts, free shipping, free products, and more. You can also get access to exclusive offers, events, and content. You can join the program for free by creating an account on
  • Tower 28 Bundles: This is a way to save money by buying multiple products together. Tower 28 offers various bundles, such as the Tower 28 Essentials Set, which includes a ShineOn Lip Jelly, a BeachPlease Cream Blush, and a SOS Rescue Spray for $38, which is $8 less than buying them separately. You can also create your own bundle by choosing any three products for $42, which is $6 less than buying them separately.
  • Tower 28 Promo Codes: This is a way to save money by using a code at checkout. Tower 28 offers various promo codes, such as the code WELCOME10, which gives you 10% off your first order. You can also find other promo codes on websites such as,, and .



  • Are Tower 28 products gluten-free?: Yes, all Tower 28 products are gluten-free.
  • Are Tower 28 products nut-free?: Yes, all Tower 28 products are nut-free, except for the ShineOn Lip Jelly in the shade Cashew, which contains almond oil.
  • Are Tower 28 products recyclable?: Yes, all Tower 28 products are recyclable, and the brand is committed to reducing its environmental impact. Going forward, product packaging for all new launches will be made from 50%+ PCR materials.
  • Are Tower 28 products available in stores?: Yes, Tower 28 products are available in select Sephora stores in the US and Canada. You can use the store locator on to find the nearest store that carries Tower 28 products.
  • How can I contact Tower 28 customer service?: You can contact Tower 28 customer service by emailing [email protected] or by filling out the contact form on The customer service team will respond to your inquiry within 24-48 hours.


Tower 28 is a clean beauty brand that offers makeup and skincare products for sensitive skin. Its products are vegan, cruelty-free, dermatologist-tested, and free of potential irritants and allergens. Its products are also affordable, accessible, and fun to use, with a range of colors and finishes to suit every skin tone and preference. Tower 28 also fosters a community of sensitive skin warriors, who can share their experiences and support each other. If you are looking for a brand that is safe, effective, and enjoyable for your sensitive skin, you should definitely give Tower 28 a try. You can shop Tower 28 products online at or at select Sephora stores. Don’t forget to use the coupon codes and loyalty programs to save money and get more benefits. And remember, it’s okay to be sensitive!

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