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Too Faced: The Colorful and Creative Makeup Brand That Stands Out in the Beauty Industry

If you love makeup that is fun, playful, and high-quality, you might be familiar with Too Faced, one of the most popular and innovative brands in the cosmetics world. Too Faced is known for its cruelty-free, vegan-friendly, and paraben-free products that come in adorable and eye-catching packaging. Whether you’re looking for a mascara that gives you voluminous lashes, a foundation that matches your skin tone perfectly, or a palette that smells like chocolate, Too Faced has something for you.

In this blog post, we’ll take a closer look at the history, best-selling products, reviews, dupes, coupon codes, loyalty programs, and FAQs of Too Faced, and why this brand is a must-have for any makeup lover.

Background of the Brand

Too Faced was founded in 1998 by Jerrod Blandino and Jeremy Johnson, two friends who met while working at the makeup counter of Estée Lauder at a department store. They were inspired by their passion for makeup and their desire to bring more fun, creativity, and individuality to the beauty industry. They started by creating the first-ever glitter eyeshadow, which caught the attention of Vogue magazine and launched their brand to success.

Since then, Too Faced has grown to become one of the leading makeup brands in the world, offering a wide range of products for the face, eyes, lips, and skin. The brand is also known for its collaborations with celebrities, influencers, and artists, such as Kat Von D, Kandee Johnson, Jackie Aina, and Erika Jayne. Too Faced is also committed to being cruelty-free, vegan-friendly, and paraben-free, and supports various causes and charities, such as the Best Friends Animal Society and the Born This Way Foundation.

Best-Selling Products

Too Faced has many products that are loved and raved by makeup enthusiasts, but some of them stand out as the best-sellers and cult-favorites. Here are some of the most popular products from Too Faced and what makes them so special.

  • Better Than Sex Mascara: This is the #1 selling prestige mascara in America, and for a good reason. This mascara claims to give you the most intense, voluminous, and dramatic lashes ever, with just a few coats. It has an hourglass-shaped brush that coats every lash with the collagen-fueled formula, which is also smudge-proof, flake-proof, and long-lasting. The mascara comes in two versions: the original black and the waterproof one, which is perfect for humid or rainy days.
  • Born This Way Foundation: This is a medium-to-full coverage foundation that gives you a flawless, natural-looking, and radiant complexion. It is infused with coconut water, alpine rose, and hyaluronic acid, which hydrate, brighten, and smooth the skin. It also comes in 35 shades, ranging from very fair to very deep, and has a matching concealer, powder, and setting spray. The foundation is oil-free, non-comedogenic, and photo-friendly, making it ideal for everyday wear and special occasions.
  • Chocolate Bar Eyeshadow Palette: This is one of the most iconic and beloved eyeshadow palettes from Too Faced, and it literally smells like chocolate. The palette contains 16 matte and shimmer shades, inspired by chocolate and candy, that are pigmented, blendable, and long-wearing. The shades are versatile and suitable for creating various looks, from neutral to smokey to colorful. The palette also comes in a cute tin case that resembles a chocolate bar, making it a sweet treat for your eyes.


Too Faced has received many positive reviews from customers, bloggers, and experts, who praise the brand for its quality, innovation, and fun factor. Here are some of the reviews that we found online:

  • “Too Faced is one of my favorite makeup brands ever. Their products are always so cute, fun, and high-quality. I love their mascaras, foundations, and eyeshadow palettes, especially the chocolate ones. They smell amazing and look gorgeous on the eyes. Too Faced never disappoints me.” – Customer review on Trustpilot
  • “Too Faced is a brand that I always reach for when I want to create a glamorous and playful makeup look. Their products are pigmented, long-lasting, and easy to use. They also have a great range of shades and formulas, catering to different skin tones and preferences. Too Faced is a brand that knows how to have fun with makeup.” – Blogger review on Jumble
  • “Too Faced is a brand that has been at the forefront of the cosmetics industry for over 20 years, and it shows. Their products are innovative, cruelty-free, and paraben-free, and they always come up with new and exciting launches. Their products are also high-performance and deliver on their claims. Too Faced is a brand that deserves all the hype and recognition.” – Expert review on Fashion Magazine


If you love Too Faced products but want to save some money or try something new, you might be interested in finding some dupes or alternatives. Dupes are products that are similar to the original ones in terms of appearance, function, or ingredients, but are usually cheaper or more accessible. Here are some of the dupes that we found for some of the Too Faced products:

  • Too Faced Better Than Sex Mascara Dupe: L’Oreal Paris Voluminous Lash Paradise Mascara. This mascara has a similar hourglass-shaped brush and a creamy formula that gives you voluminous, lengthened, and curled lashes. It is also smudge-proof, flake-proof, and long-lasting, and comes in a waterproof version. It costs $10.95, compared to the $27 of the Too Faced mascara.
  • Too Faced Born This Way Foundation Dupe: Maybelline Fit Me Matte + Poreless Foundation. This foundation has a medium-to-full coverage that gives you a smooth, natural-looking, and matte finish. It is also oil-free, non-comedogenic, and suitable for normal to oily skin. It comes in 40 shades, ranging from fair to deep. It costs $7.99, compared to the $40 of the Too Faced foundation.
  • Too Faced Chocolate Bar Eyeshadow Palette Dupe: Makeup Revolution I Heart Chocolate Eyeshadow Palette. This palette has 16 matte and shimmer shades, inspired by chocolate and candy, that are pigmented, blendable, and long-wearing. The shades are similar to the Too Faced palette, and the palette also smells like chocolate. It comes in a cute tin case that resembles a chocolate bar. It costs $15, compared to the $49 of the Too Faced palette.

Coupon Codes and Loyalty Programs

If you want to save some money or get some perks when shopping at Too Faced, you might want to check out their coupon codes and loyalty programs. Here are some of the ways that you can get discounts, freebies, and rewards from Too Faced:

  • Coupon Codes: Too Faced often offers coupon codes that you can use to get discounts, free shipping, or free gifts with your purchase. You can find these coupon codes on their website, social media, email newsletter, or third-party websites. Some of the coupon codes that are currently available are:
    • 15% off your first order with email sign-up
    • 20% off your next order for students, teachers, healthcare workers, first responders, and military with SheerID verification
    • Free gift with a minimum purchase of $65
  • Loyalty Programs: Too Faced has a loyalty program called Too Faced Rewards, which allows you to earn points, redeem rewards, and get exclusive benefits. You can join the program for free by creating an account on their website. Some of the benefits of the program are:
    • Earn 1 point for every $1 spent
    • Get a $5 reward for every 100 points
    • Get a free birthday gift
    • Get early access to new products and sales
    • Get free samples and deluxe sizes


Here are some of the frequently asked questions that customers have about Too Faced and their products:

  • How do I contact Too Faced? You can contact Too Faced by phone, chat, or email. Their phone number is 855-TOO-FACED (855-866-3223), and their chat and email options are available on their website. Their customer service hours are Monday to Friday, 8am to midnight ET, and Saturday and Sunday, 10am to 10pm ET.
  • How long does it take to receive my order? Orders are shipped on business days (Monday to Friday, excluding major holidays). Orders shipped via standard service are processed and shipped in 1 to 2 business days, depending on product availability. Most 2nd day and overnight orders placed by 11am PST will be processed and shipped the same day, depending on product availability. Expedited orders that contain products that are regulated for transport require extra handling and may be shipped the following business day.
  • How do I track my order? You can track your order by logging in to your account and checking the status of your order. You can also use the tracking number that is provided in your shipping confirmation email.
  • Do you test on animals? No, Too Faced does not test on animals, and their products are cruelty-free. They also have many vegan-friendly products that are marked with a vegan icon on their website.
  • What is your return policy? Products purchased from must be returned in new or gently used condition and within 60 days from date of purchase. Additionally, returns of items that qualified for a free promotional item must be returned with the free promotional item. You can start a return by visiting their websiteFor more details on their return policy, please see their FAQ page or their UK website.


Too Faced is a makeup brand that has been making waves in the beauty industry for over 20 years. Their products are fun, creative, and high-quality, and they cater to a wide range of customers and preferences. Their products are also cruelty-free, vegan-friendly, and paraben-free, and they support various causes and charities. Whether you are looking for a mascara that gives you the lashes of your dreams, a foundation that matches your skin tone perfectly, or a palette that smells like chocolate, Too Faced has something for you. Too Faced is more than just a makeup brand; it is a lifestyle that celebrates individuality, confidence, and beauty.

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