By
Your Beauty Plug
If you are a fan of Too Faced, the 25-year-old makeup brand known for its bestselling Better Than Sex Mascara and the Born This Way collection, you might be wondering what’s next for the brand. Well, wonder no more, because Too Faced has just launched a new product vertical called Fantasy Factory, which promises to deliver ultra-timely and exclusive products in limited quantities. Here’s everything you need to know about this exciting new program and how you can get your hands on the products before they sell out.
Fantasy Factory is a limited-edition drop program that will roll out three to four products in limited quantities each year, available exclusively on Too Faced’s e-commerce site. These products are never-before-seen creations that showcase the brand’s innovation and creativity, as well as its playful and fun attitude. According to Tara Simon, Too Faced’s global president, Fantasy Factory is an opportunity for the brand to return to its roots of not taking itself too seriously while also prioritizing trend-forward and innovative products. “You can’t launch everything on a shelf at Sephora and Ulta. There’s [not enough] room,” Simon told Glossy. “And we couldn’t let go of some of [our] sparkly fabulous
Fantasy Factory works by offering an exclusive, extremely limited peek at new makeup products in limited release events. These events are not announced in advance, so you have to be quick and alert to catch them. The best way to get notified is to sign up for the Fantasy Factory email list on the Too Faced website, which will give you first access to future exclusive releases. You can also follow the brand on social media, especially TikTok, where the brand will be sharing posts about the products ahead of the drops. You can also purchase products from the Fantasy Factory drops through the brand’s TikTok Shop storefront. However, be warned that these products are likely to sell out fast, so you have to act fast if you want to snag them. According to Simon, the brand is not concerned about how long it takes for the products to sell out, but rather curious to see and get the reaction from consumers and have a flurry of activity around it.
Fantasy Factory offers several benefits for both the brand and the consumers. For the brand, Fantasy Factory allows it to experiment with products that might not fit into its regular product line or schedule, as well as to leverage real-time customer feedback and data to inform future products. Simon said that the brand is using its own crystal ball to create what’s cool, and that with each drop, what consumers think will be apparent fast. Fantasy Factory also helps the brand to increase its earned media value and share of voice, as well as to send the message that it’s still a cool brand that can surprise and delight its customers. For the consumers, Fantasy Factory offers a chance to experience new and exciting products that are unique in the marketplace and that have broad appeal, easy to use, and work on all skin tones. Fantasy Factory also creates a sense of exclusivity and urgency, as well as a sense of fun and adventure, for the consumers who manage to get their hands on the products. Fantasy Factory is a way for the consumers to express their individuality and creativity, as well as to support a brand that they love.
The first launch of Fantasy Factory is a glittery, multiuse eye shadow called Disco Crush in the shade Heart Eyes, which retails for $30. This product is described as a “high-impact, ultra-glittery, multi-dimensional eye shadow that can be worn alone or layered over other eye shadows for a dazzling effect.” The product features a unique formula that combines a gel base with a high concentration of glitter, creating a smooth and comfortable texture that adheres to the skin without fallout. The product also comes in a cute heart-shaped compact with a mirror and a sponge applicator. The shade Heart Eyes is a pinky-red hue with silver and gold glitter, perfect for Valentine’s Day or any day you want to add some sparkle to your look. The product is vegan, cruelty-free, and paraben-free, as well as gluten-free and oil-free.
The second launch of Fantasy Factory is a lip gloss called Lip Injection Extreme in the shade Fantasy, which retails for $29. This product is described as a “lip plumper that delivers immediate and long-term results for fuller, smoother, and more defined lips.” The product features a patented formula that contains a blend of natural oils, vitamin E, and hyaluronic acid, which work together to hydrate, nourish, and plump the lips. The product also contains a blood vessel dilator that creates a tingling sensation and a flush of color, enhancing the natural beauty of the lips. The shade Fantasy is a sheer peachy-pink hue with gold shimmer, perfect for adding some shine and volume to your pout. The product is vegan, cruelty-free, and paraben-free, as well as gluten-free and oil-free.
Q: How can I get notified about Fantasy Factory drops?
A: The best way to get notified is to sign up for the Fantasy Factory email list on the Too Faced website, which will give you first access to future exclusive releases. You can also follow the brand on social media, especially TikTok, where the brand will be sharing posts about the products ahead of the drops.
Q: How can I purchase Fantasy Factory products?
A: You can purchase Fantasy Factory products exclusively on Too Faced’s e-commerce site, or through the brand’s TikTok Shop storefront. However, be aware that these products are available in limited quantities and are likely to sell out fast, so you have to act fast if you want to snag them.
Q: How often will Fantasy Factory products be released?
A: Fantasy Factory products will be released three to four times a year, in limited release events that are not announced in advance. The products will vary in type, shade, and price, depending on the brand’s innovation and creativity.
Q: Are Fantasy Factory products safe and ethical?
A: Yes, Fantasy Factory products are safe and ethical. They are vegan, cruelty-free, and paraben-free, as well as gluten-free and oil-free. They are also made with high-quality ingredients and formulas that are tested and approved by the brand’s experts.
Q: Are Fantasy Factory products refundable or exchangeable?
A: No, Fantasy Factory products are not refundable or exchangeable, unless they are damaged or defective. Due to the limited nature of these products, the brand cannot guarantee that they will be restocked or replaced. Therefore, please make sure that you are happy with your purchase before you place your order.
I hope you enjoyed this blog post and learned something new about Too Faced Fantasy Factory. If you have any questions or comments, please feel free to leave them below. And don’t forget to sign up for the Fantasy Factory email list and follow the brand on social media to stay updated on the latest drops. Thank you for reading and happy shopping!
