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The Most Expensive Mascara: Is It Worth It?

Mascara is one of the most essential makeup products that can instantly transform your look. It can add length, volume, curl, and definition to your lashes, making your eyes pop and enhancing your overall beauty. But how much are you willing to spend on a tube of mascara? Do you stick to the affordable drugstore options, or do you splurge on the high-end ones?

In this blog post, we will explore the world of the most expensive mascara and see what makes them so pricey. We will also compare them with some of the cheaper alternatives and answer some of the frequently asked questions about mascara.

What Is the Most Expensive Mascara in the World?

The most expensive mascara in the world is the La Prairie Cellular Radiance Concentrate Pure Gold, which costs $1,000 per ounce. This luxurious product contains gold particles that help to reflect light and brighten the appearance of the skin. It also claims to have anti-aging benefits and to stimulate the production of collagen and elastin, which are essential for maintaining the elasticity and firmness of the skin.

The La Prairie mascara is not the only one that uses gold as an ingredient. There are other brands that offer gold-infused mascaras, such as Guerlain L’Or Radiance Concentrate With Pure Gold ($74 per ounce) and Lancome Oscillation Powerbooster Vibrating Amplifying Primer ($40 per ounce). These mascaras are supposed to give your lashes a subtle shimmer and a boost of radiance.

However, if you are not a fan of gold, there are other options that are equally expensive and extravagant. For example, the Christian Louboutin Les Yeux Noirs Lash Amplifying Lacquer costs $110 per ounce and comes in a stunning tube that resembles a stiletto heel. The mascara promises to deliver intense color, volume, and curl to your lashes, and is available in black and burgundy shades.

Another example is the Chantecaille Faux Cils Mascara Longest Lash Mascara, which costs $72 per ounce and contains a peptide complex that helps to promote lash growth. The mascara also has rosewater, which moisturizes and soothes the lashes, and natural waxes, which coat and thicken the lashes.

How Do the Most Expensive Mascaras Compare With the Cheaper Ones?

The most expensive mascaras may have some advantages over the cheaper ones, such as:

  • They may have better quality ingredients that are more gentle and nourishing to the lashes and the skin.
  • They may have more innovative formulas that offer more benefits, such as lash growth, anti-aging, or radiance.
  • They may have more sophisticated packaging that is more aesthetically pleasing and durable.
  • They may have more prestige and exclusivity that appeal to some consumers who value luxury and status.

However, the most expensive mascaras are not necessarily better than the cheaper ones, because:

  • They may not perform significantly better than the cheaper ones in terms of the basic functions of mascara, such as lengthening, volumizing, curling, and defining the lashes.
  • They may not suit everyone’s preferences, needs, and expectations, as different mascaras work differently for different people, depending on their lash type, eye shape, skin type, and desired look.
  • They may not be worth the money, as mascara is a product that needs to be replaced frequently (every three to six months) to prevent bacterial growth and eye infections, and to maintain its quality and effectiveness.

Therefore, the best mascara for you may not be the most expensive one, but the one that meets your criteria and budget. You can find many affordable mascaras that can give you amazing results, such as the L’Oreal Paris Voluminous Lash Paradise Mascara ($9.97 per ounce), the Maybelline New York Lash Sensational Sky High Mascara ($8.97 per ounce), or the Essence Lash Princess False Lash Effect Mascara ($4.99 per ounce).

FAQs About Mascara

Here are some of the common questions that people have about mascara and their answers.

How to Apply Mascara Properly?

To apply mascara properly, follow these steps:

  • Curl your lashes with an eyelash curler, if desired, to lift and open up your eyes.
  • Wipe off any excess mascara from the wand on a tissue or the edge of the tube, to avoid clumping and smudging.
  • Start from the base of your lashes and wiggle the wand back and forth as you move it up to the tips, to coat every lash and separate them.
  • Repeat the same motion on the lower lashes, if desired, or use a smaller wand or a cotton swab to apply mascara on them.
  • Apply a second coat, if desired, to add more intensity and drama to your lashes, but avoid applying too many coats, as it can make your lashes look heavy and spidery.
  • Use a lash comb or a clean spoolie to brush through your lashes, if needed, to remove any clumps or flakes.

How to Remove Mascara Easily?

To remove mascara easily, follow these steps:

  • Use a gentle eye makeup remover that is suitable for your skin type and the type of mascara you are using (waterproof or non-waterproof).
  • Soak a cotton pad or a reusable makeup remover cloth with the eye makeup remover and press it gently on your closed eyes for a few seconds, to dissolve the mascara.
  • Swipe the cotton pad or the cloth downward, then upward, to remove the mascara from your lashes, without rubbing or tugging your eyes.
  • Repeat the process until all the mascara is gone, and rinse your eyes with water to remove any residue.

How to Choose the Best Mascara for You?

To choose the best mascara for you, consider these factors:

  • Your lash type: Do you have short, long, thin, thick, straight, or curly lashes? Choose a mascara that can enhance your natural lash type and address your concerns. For example, if you have short lashes, look for a lengthening mascara that can extend your lashes. If you have thin lashes, look for a volumizing mascara that can add fullness and density to your lashes.
  • Your desired look: Do you want a natural, dramatic, or somewhere in between look? Choose a mascara that can create the effect that you want. For example, if you want a natural look, look for a mascara that can define and separate your lashes without clumping or flaking. If you want a dramatic look, look for a mascara that can give you intense color, volume, and curl.
  • The wand shape and size: The wand shape and size can affect how the mascara applies and how your lashes look. For example, a curved wand can help to curl your lashes, a tapered wand can help to reach the inner and outer corners of your eyes, a thick wand can help to add volume to your lashes, and a thin wand can help to coat your lower lashes.
  • The formula: The formula can affect the texture, consistency, and longevity of the mascara. For example, a waterproof formula can help to prevent smudging and fading, but it can also be harder to remove and more drying to your lashes. A non-waterproof formula can be easier to remove and more gentle to your lashes, but it can also be more prone to smudging and fading.


The most expensive mascara may not be the best mascara for everyone, as it depends on various factors, such as your lash type, your desired look, your budget, and your personal preference. The most important thing is to find a mascara that works for you and makes you feel confident and beautiful. Whether you choose to splurge or save on mascara, remember to apply it properly, remove it gently, and replace it regularly, to keep your lashes healthy and gorgeous.

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