Close this search box.

Sweed Mascara: The Ultimate Guide

Sweed mascara is a popular and award-winning beauty product that promises to take your lashes beyond your imagination. Whether you are looking for length, volume, or curl, sweed mascara has you covered. In this blog post, we will explore everything you need to know about sweed mascara, from its ingredients and benefits to its application and removal. We will also answer some frequently asked questions and share some tips and tricks to get the most out of your sweed mascara.

What is sweed mascara?

Sweed mascara is a brand of mascara created by Sweed Beauty, a Swedish company founded by makeup artist Gabriella Elio in 2015. Sweed Beauty is known for its high-quality and cruelty-free eye-beauty products, such as false lashes, eyelash growth serum, and mineral powder foundation.

Sweed mascara comes in two variants: Cloud Mascara and Lash Lift Mascara. Both are vegan, gluten-free, and infused with vitamin B5 to nourish and strengthen your lashes.

Cloud Mascara is designed to give you insane length and volume, with ultra-black microfiber pigments that coat each and every lash. It has a skinny wand that lifts, arches, and fans out your lashes for a dramatic and fluttery look.

Lash Lift Mascara is designed to give you a natural and curled look, with a curved wand that mimics the shape of your eye. It has a creamy and buildable formula that separates and defines your lashes without clumping or flaking.

Both mascaras are long-lasting and humidity-proof, meaning they will stay on all day without smudging or fading. They are also easy to remove with warm water or makeup remover.

Why choose sweed mascara?

There are many reasons to choose sweed mascara over other brands. Here are some of the main ones:

  • Sweed mascara is clean and safe for your eyes. It does not contain any harmful chemicals, such as parabens, sulfates, phthalates, or mineral oil. It is also ophthalmologist-tested and suitable for sensitive eyes and contact lens wearers.
  • Sweed mascara is ethical and eco-friendly. It does not test on animals or use any animal-derived ingredients. It also supports the Billion Baby Turtles project, which rescues sea turtles from threats such as plastic pollution and habitat loss. For every Lash Lift Mascara sold, Sweed Beauty is rescuing one sea turtle.
  • Sweed mascara is versatile and customizable. You can choose the mascara that suits your preference and mood or mix and match them for different effects. You can also layer them for more intensity and drama or apply them lightly for a subtle and natural look.
  • Sweed mascara is affordable and accessible. You can buy it online from the Sweed Beauty website or from various retailers around the world. You can also enjoy discounts and promotions by joining the Sweed Beauty affiliate program or the makeup artist discount program.

How to use sweed mascara?

Using sweed mascara is easy and fun. Here are some simple steps to follow:

  • Start with clean and dry lashes. You can curl them with an eyelash curler if you want, or skip this step if you are using Lash Lift Mascara.
  • Apply a thin layer of Eyelash Growth Serum to your lashes, from the roots to the tips. This will help them grow longer and stronger over time.
  • Choose your sweed mascara and shake it well before opening. Remove any excess product from the wand by wiping it on the edge of the tube or on a tissue.
  • Apply the mascara to your lashes, starting from the base and wiggling the wand upwards and outwards. Use the tip of the wand to reach the inner and outer corners and the lower lashes.
  • Repeat the process until you achieve your desired look. You can apply more coats for more volume and length, or less for a more natural look. You can also use both mascaras for different effects, such as using Cloud Mascara on the upper lashes and Lash Lift Mascara on the lower lashes.
  • Enjoy your beautiful and stunning lashes!

How to remove sweed mascara?

Removing sweed mascara is quick and easy. Here are some options to try:

  • Use warm water and a gentle cleanser. Wet your lashes with warm water and massage them gently with your fingers or a cotton pad. The mascara will dissolve and slide off your lashes. Rinse your eyes with water and pat them dry with a towel.
  • Use a makeup remover. Choose a makeup remover that is oil-based, micellar, or bi-phase. Soak a cotton pad with the remover and press it gently on your lashes for a few seconds. Swipe the pad downwards and away from your eyes. Repeat until all the mascara is gone.
  • Use a cleansing balm or oil. Scoop out a small amount of the balm or oil and rub it between your fingers to warm it up. Apply it to your lashes and massage them gently with your fingers or a cotton pad. The mascara will melt and dissolve. Rinse your eyes with water and follow with a cleanser.


Here are some frequently asked questions about sweed mascara:

  • Q: How long does sweed mascara last?
  • A: Sweed mascara lasts for up to 12 hours without smudging or flaking. However, it is recommended to replace your mascara every 3 to 6 months to avoid bacteria growth and eye infections.
  • Q: Can I use sweed mascara with false lashes?
  • A: Yes, you can use sweed mascara with false lashes. You can apply the mascara before or after applying the false lashes, depending on the effect you want. Applying the mascara before will help blend your natural and false lashes together, while applying the mascara after will add more volume and drama.
  • Q: Does sweed mascara cause any irritation or allergies?
  • A: Sweed mascara is safe and gentle for your eyes, as it does not contain any harsh or irritating ingredients. However, if you have any existing eye conditions or allergies, you should consult your doctor before using any mascara. You should also do a patch test on your wrist or behind your ear before using the mascara for the first time. If you experience any redness, itching, swelling, or discomfort, stop using the mascara immediately and seek medical attention.
  • Q: How can I make my sweed mascara last longer?
  • A: You can make your sweed mascara last longer by following these tips:
    • Store your mascara in a cool and dry place, away from direct sunlight and heat sources.
    • Avoid pumping the wand in and out of the tube, as this will introduce air and bacteria into the mascara and make it dry out faster.
    • Clean the wand and the opening of the tube regularly with a tissue or a cotton swab to remove any clumps or residue.
    • Do not share your mascara with anyone else, as this will increase the risk of cross-contamination and infection.


Sweed mascara is a great choice for anyone who wants to enhance their lashes and their beauty. It is clean, ethical, versatile, and affordable, and it delivers amazing results. Whether you want a natural or dramatic look, sweed mascara can help you achieve it. Try it today and see the difference for yourself!

Stay In Touch

Never miss an important update. Be the first to receive our exclusive beauty tips straight into your inbox.