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SHISEIDO: A Japanese Beauty Legend

If you are looking for a beauty brand that combines the best of Eastern and Western traditions, science, and innovation, look no further than SHISEIDO. Founded in 1872, SHISEIDO is the oldest and fourth-largest cosmetics company in the world, offering a wide range of products in skincare, makeup, fragrance, and more. In this blog post, we will explore the history, best-selling products, reviews, dupes, coupon codes, loyalty programs, and FAQs of this legendary brand. Let’s dive in!

Background of the brand

SHISEIDO was born in Ginza, Tokyo, as Japan’s first Western-style pharmacy. Its founder, Arinobu Fukuhara, was a former navy pharmacist who wanted to introduce Western medicine and cosmetics to the Japanese people. He named his company SHISEIDO, which means “praise the virtues of the earth, which nurtures new life and brings forth significant values” in Japanese.

SHISEIDO soon expanded from pharmaceuticals to cosmetics, launching its first skincare product, Eudermine, in 1897. Eudermine is a hydrating lotion that is still popular today. SHISEIDO also pioneered many innovations in the beauty industry, such as creating the first softening lotion, the first sunscreen, the first liquid foundation, and the first four-step skincare routine.

SHISEIDO also embraced art and culture, hiring famous artists and designers to create its packaging, advertising, and store displays. SHISEIDO also established its own art museum, the SHISEIDO Gallery, in 1919, which is the oldest existing art gallery in Japan. SHISEIDO also supported women’s empowerment, hiring female sales representatives, opening beauty salons, and launching women’s magazines.

Today, SHISEIDO is a global leader in beauty, operating in over 120 countries and regions. SHISEIDO has a diverse portfolio of brands, such as Clé de Peau Beauté, NARS, bareMinerals, Laura Mercier, Dolce & Gabbana, and Tory Burch. SHISEIDO is also committed to social and environmental causes, such as supporting women’s education, health, and leadership, and reducing its environmental impact.

Best-selling products

SHISEIDO offers a variety of products for different skin types, concerns, and preferences. Here are some of its best-selling products that you may want to try:


SHISEIDO has a loyal fan base that loves its products and trusts its quality. Here are some of the positive reviews from customers who have tried SHISEIDO products:

  • “I have been using Shiseido products for over 20 years and I love them. They are gentle on my sensitive skin and make it look healthy and radiant. I always get compliments on my skin and people think I am younger than I am. Shiseido is worth every penny.” – Lisa, a verified buyer of Ultimune Power Infusing Serum.
  • “This is the best foundation I have ever used. It blends seamlessly into my skin and gives me a natural glow. It does not cake, crease, or oxidize. It lasts all day and does not transfer. It also feels lightweight and comfortable on my skin. I highly recommend it.” – Maria, a verified buyer of Synchro Skin Radiant Lifting Foundation.
  • “This eye cream is amazing. It smooths out my fine lines and wrinkles and makes my eyes look more awake and refreshed. It also hydrates and brightens my skin. I use it morning and night and I see a difference. It is worth the splurge.” – Kelly, a verified buyer of Benefiance Wrinkle Smoothing Eye Cream.


If you are looking for cheaper alternatives to SHISEIDO products, you may want to check out some of these dupes that have similar ingredients and functions:

  • For Ultimune Power Infusing Serum, you can try Lancôme’s Advanced Génifique Youth Activating Serum, which also contains antioxidants and prebiotics to strengthen and rejuvenate the skin. It costs $105 for 1.7 oz, while SHISEIDO’s serum costs $120 for the same size.
  • For Synchro Skin Radiant Lifting Foundation, you can try L’Oréal’s True Match Lumi Healthy Luminous Makeup, which also has a radiant, medium-to-full coverage and SPF 20. It also contains vitamins C and E and antioxidants to nourish the skin. It costs $12.95 for 1 oz, while SHISEIDO’s foundation costs $47 for the same size.
  • For Benefiance Wrinkle Smoothing Eye Cream, you can try Olay’s Regenerist Retinol 24 Night Eye Cream, which also targets wrinkles and dark circles with retinol and niacinamide. It also moisturizes and brightens the skin. It costs $38.99 for 0.5 oz, while SHISEIDO’s eye cream costs $65 for the same size.

Coupon codes and loyalty programs

If you want to save money on SHISEIDO products, you can look for coupon codes and promotions on the brand’s website or other online platforms. For example, you can get 15% off your first order and three free samples when you sign up for the brand’s email newsletter. You can also get free shipping and returns on any order, and free gifts with qualifying purchases.

SHISEIDO also offers a loyalty program called SHISEIDO Rewards, where you can earn points for every dollar you spend, write reviews, refer friends, and more. You can redeem your points for rewards such as discounts, free products, and exclusive experiences. You can also enjoy benefits such as birthday treats, early access to new products, and invitations to special events.


Here are some of the frequently asked questions about SHISEIDO and its products:

  • Where can I buy SHISEIDO products? You can buy SHISEIDO products on the brand’s website, or at authorized retailers such as Sephora, Ulta, Nordstrom, Macy’s, and more.
  • How can I find the best products for my skin type and concerns? You can use the brand’s online skincare consultation tool, where you can answer a few questions and get personalized product recommendations. You can also book a virtual consultation with a skincare expert, who can give you advice and tips on how to use the products.
  • Do SHISEIDO products expire? SHISEIDO products have a shelf life of three years from the date of manufacture, and one year from the date of opening. You can find the batch code on the product packaging, and use an online calculator to check the production date.
  • Do SHISEIDO products contain gluten, soy, or other allergens? SHISEIDO products do not contain gluten or gluten-derived ingredients. Some products may contain soy or soy-derived ingredients, but they are not likely to cause allergic reactions. However, if you have any specific allergies or sensitivities, you should always check the ingredient list before using any product.
  • Do SHISEIDO products test on animals? SHISEIDO does not test its products or ingredients on animals, except where required by law. SHISEIDO also supports the development and acceptance of alternative methods to animal testing.


SHISEIDO is a beauty brand that has a rich history, a diverse portfolio, and a loyal following. Whether you are looking for skincare, makeup, fragrance, or more, you can find something that suits your needs and preferences. SHISEIDO products are designed to enhance your beauty and well-being, with a blend of art, science, and innovation. If you are interested in trying SHISEIDO products, you can use the coupon codes and loyalty programs to get the best deals and rewards. You can also consult with the brand’s experts and read the customer reviews to find the best products for you. We hope this blog post has given you some useful information and inspiration about SHISEIDO and its products. Thank you for reading!

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