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Revolution Beauty: A Cruelty-Free and Affordable Makeup Brand

If you are looking for a makeup brand that offers high-quality products at reasonable prices, you might want to check out Revolution Beauty. Revolution Beauty is a UK-based company that has been making waves in the beauty industry since 2014. In this blog post, we will explore the background of the brand, its best-selling products, reviews, dupes, coupon codes, loyalty programs, and FAQs. Let’s get started!

Background of the Brand

Revolution Beauty was founded by Adam Minto and Tom Allsworth, who wanted to create a makeup brand that was accessible, inclusive, and innovative. They launched their first line, Makeup Revolution, in 2014, with the aim of delivering fast, fun, and affordable makeup to everyone. Since then, they have expanded their portfolio to include other brands, such as Revolution Skincare, Revolution Haircare, Revolution Pro, I Heart Revolution, and XX Revolution.

Revolution Beauty is known for its cruelty-free and vegan products, as well as its collaborations with celebrities, influencers, and franchises. Some of their most popular collabs include Willy Wonka, DC, Emily In Paris, Sali Hughes, Grease, Disney Pixar, and more. They also have a diverse range of products that cater to different skin tones, skin types, and preferences. Whether you are looking for a full-coverage foundation, a hydrating serum, a vibrant eyeshadow palette, or a nourishing hair mask, you can find it at Revolution Beauty.

Best-Selling Products

With so many products to choose from, it can be hard to decide which ones to try first. To help you out, here are some of the best-selling products from Revolution Beauty that have received rave reviews from customers and beauty experts alike.

  • Conceal & Define Concealer: This is one of the most hyped products from Revolution Beauty, and for good reason. It is a lightweight, full-coverage concealer that covers blemishes, dark circles, and redness without creasing or caking. It comes in 60 shades, so you can find your perfect match. It also has a large doe-foot applicator that makes it easy to apply and blend. It is vegan and cruelty-free, and costs only £4.
  • Reloaded Eyeshadow Palettes: These are some of the most affordable and pigmented eyeshadow palettes you can find. They come in 18 different color schemes, ranging from neutrals to brights, mattes to shimmers. Each palette contains 15 shades that are buttery, blendable, and long-lasting. They are also vegan and cruelty-free, and cost only £5.
  • Hyaluronic Acid Serum: This is a must-have product for anyone who wants to hydrate and plump their skin. It is a lightweight, water-based serum that contains hyaluronic acid, a molecule that can hold up to 1000 times its weight in water. It helps to attract and retain moisture in the skin, making it look smoother, softer, and more radiant. It is suitable for all skin types and can be used morning and night. It is vegan and cruelty-free, and costs only £6.


If you are still not convinced by the products’ descriptions, you can check out some of the reviews from real customers and beauty experts who have tried them. Here are some examples of what they have to say:

  • Conceal & Define Concealer: “This concealer is amazing! It covers everything, from acne scars to dark circles, and it doesn’t crease or cake. It also lasts all day, even without setting powder. I love the shade range and the applicator. It is definitely comparable to some high-end concealers, but at a fraction of the price. I highly recommend it!” – Sarah, customer review on Revolution Beauty website.
  • Reloaded Eyeshadow Palettes: “These palettes are incredible! The pigmentation is insane, the colors are beautiful, and the quality is superb. They blend like a dream, and they don’t have much fallout. They are also very versatile; you can create so many looks with them. They are definitely worth more than £5, they are a steal!” – Lucy, customer review on Revolution Beauty website.
  • Hyaluronic Acid Serum: “This serum is a game-changer for my skin. It is so hydrating and soothing, it makes my skin feel plump and smooth. It also absorbs quickly and doesn’t leave any sticky residue. It works well with other products and doesn’t cause any irritation or breakouts. It is a great addition to my skincare routine, and I can see the difference in my skin.” – Anna, customer review on Revolution Beauty website.


One of the reasons why Revolution Beauty is so popular is because they often create dupes for high-end products, but at much lower prices. Dupes are products that have similar formulas, colors, or packaging to other products, but are not exact copies. They are a great way to try out new trends or products without breaking the bank. Here are some of the dupes that Revolution Beauty has created:

Coupon Codes and Loyalty Programs

If you want to save even more money on your Revolution Beauty purchases, you can use coupon codes and loyalty programs. Coupon codes are codes that you can enter at checkout to get discounts, free gifts, or free shipping. Loyalty programs are programs that reward you for your purchases, by giving you points, vouchers, or perks. Here are some of the coupon codes and loyalty programs that Revolution Beauty offers:

  • Revolution Beauty Coupon Codes: You can find coupon codes for Revolution Beauty on various websites, such as VoucherCodes, Savoo, or Groupon. Some of the coupon codes that are currently available are:
    • REVOLUTION20: Get 20% off your order when you spend £30 or more.
    • 3FOR2: Buy 2 products and get the cheapest one free.
    • FREESHIP: Get free standard delivery on orders over £25.
  • Revolution Beauty Loyalty Program: You can join the Revolution Beauty loyalty program for free, by creating an account on their website. You will get 5 points for every £1 you spend, and you can redeem your points for vouchers. For example, 500 points will get you a £5 voucher. You will also get access to exclusive offers, birthday treats, and early access to new products.


If you have any questions about Revolution Beauty, you can check out their FAQs section on their website, where they answer some of the most common queries from customers. Here are some of the FAQs that they have:

  • Where do you ship to?: We ship to over 200 countries worldwide, including the UK, Europe, USA, Canada, Australia, and more. You can check the full list of countries and shipping costs on our website.
  • What is your return policy?: You can return any unused and unopened products within 14 days of receiving them, for a full refund or exchange. You will need to contact our customer service team to request a return, and you will be responsible for the return shipping costs. You can find more details on our website.
  • Are your products cruelty-free and vegan?: Yes, all of our products are cruelty-free and certified by PETA. We also have a large range of vegan products, which are clearly labelled on our website and packaging. You can also use our vegan filter to find vegan products easily.


We hope you enjoyed this blog post about Revolution Beauty, and learned something new about this amazing makeup brand. Revolution Beauty is a brand that offers high-quality, cruelty-free, and affordable products, as well as exciting collaborations and dupes. Whether you are a makeup beginner or a makeup enthusiast, you can find something that suits your needs and preferences at Revolution Beauty. So, what are you waiting for? Head over to their website and start shopping! 

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