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Revlon: A Beauty Icon for Over 80 Years

Revlon is one of the most recognizable and beloved names in the cosmetics industry. Founded in 1932 by brothers Charles and Joseph Revson and chemist Charles Lachman, Revlon started as a nail polish company that revolutionized the market with its unique pigments and long-lasting formulas. Since then, Revlon has expanded its product range to include makeup, hair color, beauty tools, fragrances, and skin care, catering to the diverse needs and preferences of millions of consumers worldwide. In this blog post, we will explore the history, best-selling products, reviews, dupes, coupon codes, loyalty programs, and FAQs of this iconic beauty brand.

Background of the Brand

Revlon’s story began in the midst of the Great Depression, when the Revson brothers and Lachman saw an opportunity to create a new kind of nail polish that was more vibrant, durable, and affordable than the existing ones. They used pigments instead of dyes, and added a new ingredient called Flexibilite, which made the polish flexible and resistant to chipping. They also developed a unique manufacturing process that allowed them to produce large quantities of nail polish in a variety of shades. They named their company Revlon, combining the Revson surname with the L in Lachman.

Revlon’s nail polish was an instant hit, and soon the company expanded its product line to include lipsticks, eyeshadows, blushes, and other makeup items. Revlon also became known for its innovative and glamorous advertising campaigns, featuring famous models and celebrities such as Dorian Leigh, Lauren Hutton, Cindy Crawford, Halle Berry, and Emma Stone. Revlon also sponsored popular radio and TV shows, such as The $64,000 Question and The Bachelor, and created iconic slogans, such as “Fire and Ice”, “Cherries in the Snow”, and “Love Is On”.

Throughout its history, Revlon has been a pioneer in the beauty industry, introducing new products, technologies, and trends that have shaped the market and the culture. Some of the notable achievements of Revlon include:

  • Launching the first American fragrance, Charlie, in 1973, which became a symbol of the modern woman
  • Creating the first mass-market hair color, Colorsilk, in 1978, which offered salon-quality results at home
  • Developing the first long-wearing lipstick, ColorStay, in 1994, which promised 16 hours of flawless wear
  • Introducing the first EWG-verified mass cosmetic product, PhotoReady Candid Natural Finish Foundation, in 2018, which met the highest standards of safety and transparency
  • Collaborating with diverse and influential ambassadors, such as Megan Thee Stallion, Sofia Carson, Gal Gadot, and Ashley Graham, who embody the brand’s values of empowerment, inclusivity, and self-expression

Best-Selling Products

Revlon offers a wide range of products for every beauty need and occasion, from everyday essentials to special occasions. Some of the best-selling products of Revlon are:

  • Revlon Super Lustrous Lipstick: This classic lipstick has been a staple in many makeup bags for decades, thanks to its rich color, creamy texture, and moisturizing formula. It comes in over 80 shades and four finishes: crème, matte, pearl, and sheer. Some of the most popular shades are Rum Raisin, Fire and Ice, Cherries in the Snow, and Black Cherry.
  • Revlon ColorStay Makeup: This foundation is designed to provide flawless coverage and long-lasting wear for up to 24 hours. It comes in two formulas: one for combination/oily skin and one for normal/dry skin, and over 40 shades to match every skin tone. It also has SPF protection and is oil-free, fragrance-free, and transfer-resistant.
  • Revlon One-Step Hair Dryer and Volumizer: This hair tool is a game-changer for anyone who wants to achieve salon-style blowouts at home. It combines the functions of a hair dryer and a round brush, allowing you to dry and style your hair in one step. It features a unique oval-shaped barrel, ionic technology, and multiple heat settings to create smooth, shiny, and voluminous hair.
  • Revlon PhotoReady Candid Collection: This collection consists of natural-finish makeup products that are infused with skin-care ingredients, such as antioxidants, anti-pollution, and anti-blue light. The collection includes a foundation, a concealer, a setting powder, and a glow primer, all of which are free of parabens, phthalates, synthetic fragrances, and oils.
  • Revlon ColorSilk Hair Color: This hair color is one of the most trusted and affordable options in the market, offering 100% gray coverage and natural-looking results. It is enriched with keratin, silk amino acids, and UV defense to nourish and protect the hair. It comes in over 40 shades, from blondes and brunettes to reds and blacks.


Revlon has received many positive reviews from customers and critics alike, who praise the quality, performance, and value of its products. Here are some examples of reviews from various sources:

  • “I LOVE One-step hair dryer. It makes my hair so soft and amazing, and it dries it so quickly. My hair looks like I just walked out of the salon and spent $100, every time.” – Nicole, Trustpilot
  • “Love Revlon’s Ultra HD Matte Lip Mousse. I bought my first one last year and it has been one of my favorite lip products ever since. It’s moisturizing on the lips and it definitely lasts more than 24 hours. It’s not transfer proof though so it’s kind of a shame. Hope it can be improved in the future.” – Bea M, Trustpilot
  • “Revlon ColorStay Makeup is my holy grail foundation. It has amazing coverage, lasts all day, and doesn’t break me out. It also matches my skin tone perfectly. I’ve tried many other foundations, but I always come back to this one.” – Sarah, MakeupAlley
  • “Revlon Super Lustrous Lipstick is one of the best lipsticks I’ve ever used. It’s creamy, pigmented, and comfortable on the lips. It doesn’t dry out or feather. It also has a huge range of colors and finishes to choose from. I have several shades and I love them all.” – Lisa, MakeupAlley
  • “Revlon One-Step Hair Dryer and Volumizer is a life saver for me. I have thick, wavy, frizzy hair and this tool makes it so easy and fast to style. It gives me smooth, shiny, bouncy hair in minutes. It also reduces the damage and heat exposure compared to using a separate dryer and brush. I highly recommend it.” – Kelly, Amazon
  • “Revlon ColorSilk Hair Color is the best at-home hair color I’ve ever used. It’s easy to apply, doesn’t drip or stain, and covers my grays completely. It also leaves my hair soft, shiny, and healthy. The color is true to the box and lasts for weeks. It’s also very affordable and often on sale.” – Mary, Amazon


If you are looking for cheaper or more accessible alternatives to some of Revlon’s products, you may want to check out some of the dupes that other brands offer. Here are some examples of dupes for some of Revlon’s best-selling products:

  • Revlon Super Lustrous Lipstick in Rum Raisin: This warm plum shade is a cult favorite among many lipstick lovers, but you can also find similar shades from other brands, such as Urban Decay Vice Lipstick in 1993, NYX Matte Lipstick in Whipped Caviar, and Maybelline Color Sensational Lipstick in Touch of Spice.
  • Revlon ColorStay Makeup: This long-wearing foundation is hard to beat, but you can also try other foundations that offer similar coverage and staying power, such as L’Oreal Infallible Pro-Matte Foundation, Covergirl Outlast Stay Fabulous 3-in-1 Foundation, and Maybelline Super Stay Full Coverage Foundation.
  • Revlon One-Step Hair Dryer and Volumizer: This hair tool is a best-seller for a reason, but you can also find other hair tools that combine the functions of a dryer and a brush, such as Hot Tools Professional Charcoal Infused One Step Blowout, Bed Head One-Step Hair Dryer and Volumizer, and Conair InfinitiPro Hot Air Spin Brush.
  • Revlon PhotoReady Candid Collection: This collection of natural-finish makeup products is great for everyday wear, but you can also find other products that offer similar benefits, such as Neutrogena Healthy Skin Liquid Makeup, Maybelline Fit Me Concealer, Rimmel Stay Matte Pressed Powder, and e.l.f. Poreless Putty Primer.
  • Revlon ColorSilk Hair Color: This hair color is one of the most affordable and reliable options in the market, but you can also find other hair colors that offer similar results, such as Garnier Nutrisse Nourishing Color Creme, L’Oreal Excellence Creme Permanent Hair Color, and Clairol Nice’n Easy Permanent Hair Color.

Coupon Codes and Loyalty Programs

If you want to save money and get more perks when you shop for Revlon products, you may want to look out for coupon codes and loyalty programs that are available from various sources. Here are some examples of coupon codes and loyalty programs that you can use to get discounts, freebies, and rewards when you buy Revlon products:

  • Revlon Coupons: You can find various coupons for Revlon products from different sources, such as newspapers, magazines, online coupon sites, and Revlon’s official website. Some of the coupons may offer a percentage or a dollar amount off your purchase, while others may offer a buy-one-get-one-free or a free gift with purchase deal. You can use these coupons at participating retailers, such as drugstores, supermarkets, and beauty stores, to save money and get more value for your money.
  • Revlon Rewards: You can also join Revlon’s loyalty program, Revlon Rewards, to earn points and rewards every time you buy Revlon products. You can sign up for free on Revlon’s website, and you will get 50 points as a welcome bonus. You can earn points by uploading your receipts, completing surveys, watching videos, and referring friends. You can redeem your points for various rewards, such as free products, gift cards, sweepstakes entries, and exclusive offers. You can also get access to tips, trends, and tutorials from Revlon’s experts and ambassadors.


If you have any questions about Revlon or its products, you may want to check out some of the frequently asked questions (FAQs) that other customers have asked. Here are some examples of FAQs and their answers:

  • Q: Are Revlon products cruelty-free?
  • A: Revlon does not test its products or ingredients on animals, except where required by law. Revlon is also working with various organizations and governments to promote the development and acceptance of alternative testing methods that do not involve animals.
  • Q: Are Revlon products vegan?
  • A: Revlon does not have a vegan certification for its products, but some of its products may be considered vegan by some standards. Revlon does not use any animal-derived ingredients in its products, except for beeswax, carmine, and lanolin, which are only used in some of its lip and eye products. You can check the ingredient list of each product to see if it contains any of these ingredients.
  • Q: How can I find the best shade match for my skin tone?
  • A: Revlon offers a variety of shades and undertones for its products, especially for its foundations, concealers, and lipsticks. You can use Revlon’s online shade finder tool to find the best shade match for your skin tone, based on your answers to a few questions. You can also try the virtual try-on feature to see how the products look on you before you buy them. Alternatively, you can visit a Revlon counter or store and ask for a shade consultation from a Revlon expert.
  • Q: How can I contact Revlon customer service?
  • A: If you have any questions, comments, or concerns about Revlon or its products, you can contact Revlon customer service by phone, email, or mail. You can call 1-800-473-8566, Monday to Friday, 7 a.m. to 6 p.m. EST, or email [email protected]. You can also write to Revlon Consumer Information Center, P.O. Box 6113, Oxford, NC 27565.


Revlon is more than just a beauty brand. It is a legacy, a vision, and a passion. For over 80 years, Revlon has been inspiring and empowering women to express themselves and live boldly. Whether you are looking for a classic lipstick, a long-lasting foundation, a versatile hair tool, or a natural-finish makeup, Revlon has something for you. Revlon products are high-quality, affordable, and accessible, making them ideal for anyone who loves beauty. So, what are you waiting for? Explore Revlon’s products today and discover the beauty in you. 

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