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Olay: A Skin Care Brand That Empowers You to Love the Skin You’re In

Olay is one of the most trusted and recognized skin care brands in the world, with a history of over 70 years of scientific research and innovation. Olay offers a range of products that cater to different skin types, concerns, and goals, from anti-aging to hydration, from cleansing to moisturizing, and more. In this blog post, we will explore the background of the brand, its best-selling products, reviews, dupes, coupon codes, loyalty programs, FAQs, and conclusion. Let’s get started!

Background of the Brand

Olay was founded in 1952 by Graham Wulff, a South African chemist who wanted to create a moisturizer that would make his wife’s skin look radiant and beautiful. He named the product Oil of Olay, inspired by the word “lanolin”, a key ingredient in the formula. The product was a success, and soon expanded to other countries and regions, such as the UK, the US, Asia, and Australia.

Over the years, Olay has evolved and diversified its product lines, introducing new formulas, ingredients, and technologies to meet the changing needs and preferences of consumers. Some of the milestones in Olay’s history include:

  • In 1985, Olay launched its first anti-aging product, Olay Beauty Fluid, which claimed to reduce the appearance of fine lines and wrinkles.
  • In 1999, Olay rebranded itself as Olay, dropping the “Oil of” prefix, to reflect its modern and sophisticated image.
  • In 2000, Olay introduced its Regenerist line, which featured a breakthrough ingredient called pentapeptide, which boosted the production of collagen and elastin in the skin.
  • In 2004, Olay launched its Total Effects line, which offered seven benefits in one product, such as moisturizing, brightening, smoothing, firming, protecting, and minimizing pores.
  • In 2009, Olay became the first mass-market brand to offer a product with niacinamide, a vitamin B3 derivative that improves skin barrier function, reduces hyperpigmentation, and fights inflammation.
  • In 2013, Olay launched its Fresh Effects line, which targeted younger consumers with products that were fun, fresh, and affordable.
  • In 2016, Olay introduced its Olay Skin Advisor, a digital tool that analyzes your skin and recommends personalized products based on your skin type and goals.
  • In 2019, Olay became the first skin care brand to test its products in outer space, sending four of its products to the International Space Station to study the effects of microgravity on skin aging.
  • In 2020, Olay launched its Super Serum line, which featured a potent blend of vitamin C, niacinamide, and peptides, to deliver dramatic results in skin brightness, firmness, and smoothness.

Today, Olay is a global leader in skin care, with a mission to empower women of all ages, ethnicities, and backgrounds to love the skin they’re in. Olay believes that every woman deserves to feel confident and beautiful, and that skin care is not just about looking good, but also about feeling good.

Best-Selling Products

Olay offers a wide range of products that suit different skin types, concerns, and goals. Some of the best-selling products from Olay are:

  • Olay Regenerist Retinol24 Night Moisturizer: This moisturizer combines the power of retinol, a form of vitamin A that stimulates cell renewal and collagen production, with niacinamide and peptides, to smooth and brighten skin overnight. It also provides 24-hour hydration and absorbs quickly into the skin. It claims to visibly improve fine lines, wrinkles, dark spots, elasticity, and pores in just four weeks.
  • Olay Regenerist Micro-Sculpting Cream: This cream is a cult-favorite among consumers and celebrities alike, as it claims to visibly lift and tighten skin with its sculpting formula. It contains hyaluronic acid, amino peptides, and vitamin B3, which hydrate, plump, and firm the skin. It also has a rich and creamy texture that melts into the skin and leaves it soft and smooth.
  • Olay Total Effects 7-in-1 Anti-Aging Moisturizer: This moisturizer is a multitasker that offers seven benefits in one product: it moisturizes, evens skin tone, brightens, smooths, firms, protects, and minimizes pores. It contains vita-niacin complex, which combines vitamin B3, vitamin C, and vitamin E, to nourish and protect the skin. It also has SPF 15 to shield the skin from sun damage.
  • Olay Fresh Effects BB Cream: This BB cream is a lightweight and sheer tinted moisturizer that gives the skin a natural and flawless finish. It contains SPF 15 to protect the skin from UV rays, and cucumber and green tea extracts to refresh and hydrate the skin. It also blends easily and seamlessly into the skin, and comes in two shades: fair to light and light to medium.
  • Olay Regenerist Whip: This moisturizer has a unique whipped texture that transforms from cream to liquid on contact with the skin, delivering a burst of hydration and a matte finish. It contains the same ingredients as the Regenerist Micro-Sculpting Cream, but in a lighter and more breathable formula. It also has SPF 25 to prevent premature aging caused by sun exposure.


Olay products have received positive reviews from consumers and experts alike, who praise the brand for its quality, effectiveness, and affordability. Here are some of the reviews from verified buyers on Olay’s official website:

  • “I love this product! I have been using it for about a month now and I can see a difference in my skin. It is smoother, brighter, and more even. I also love the texture and the scent. It is not greasy or heavy, and it absorbs quickly. I use it every night before bed and I wake up with glowing skin.” – Reviewer on Olay Regenerist Retinol24 Night Moisturizer
  • “This is the best moisturizer I have ever used. It makes my skin feel so soft and smooth, and it has a nice subtle fragrance. I have noticed that my skin looks more firm and lifted, and my fine lines are less noticeable. I use it twice a day, morning and night, and I love the results.” – Reviewer on Olay Regenerist Micro-Sculpting Cream
  • “This is my go-to moisturizer for everyday use. It has everything I need in one product: hydration, SPF, anti-aging, and a hint of color. It blends well with my skin tone and gives me a natural and healthy glow. It also does not clog my pores or cause breakouts. I highly recommend it.” – Reviewer on Olay Total Effects 7-in-1 Anti-Aging Moisturizer
  • “This is a great BB cream for when I want a light and natural coverage. It evens out my skin tone and gives me a dewy and fresh look. It also feels very hydrating and soothing on my skin, and it does not make me oily or shiny. It is perfect for summer or when I want a no-makeup makeup look.” – Reviewer on Olay Fresh Effects BB Cream
  • “This is a game-changer for me. I have oily and acne-prone skin, and most moisturizers make me greasy and break me out. But this moisturizer is different. It is so light and airy, and it sinks into my skin without leaving any residue. It also keeps my skin matte and moisturized throughout the day. It is the best of both worlds.” – Reviewer on Olay Regenerist Whip


Olay products are known for their high quality and reasonable prices, but if you are looking for cheaper alternatives, there are some dupes that you can try. Here are some of the dupes for Olay products that have similar ingredients and effects:

  • Olay Regenerist Retinol24 Night Moisturizer vs. Neutrogena Rapid Wrinkle Repair Night Moisturizer: Both of these moisturizers contain retinol, hyaluronic acid, and glycerin, which help to smooth and hydrate the skin. However, the Neutrogena product is cheaper, at $17.97 for 1 oz, compared to the Olay product, which is $29.99 for 1.7 oz .
  • Olay Regenerist Micro-Sculpting Cream vs. L’Oreal Paris Revitalift Triple Power Anti-Aging Moisturizer: Both of these creams contain hyaluronic acid, vitamin B3, and pro-xylane, which help to plump and firm the skin. However, the L’Oreal product is cheaper, at $19.99 for 1.7 oz, compared to the Olay product, which is $28.99 for 1.7 oz .
  • Olay Total Effects 7-in-1 Anti-Aging Moisturizer vs. Garnier SkinActive Ultra-Lift Anti-Aging Moisturizer: Both of these moisturizers contain vitamin B3, vitamin C, and SPF.

Coupon Codes and Loyalty Programs

Olay products are already affordable, but you can save even more money by using coupon codes and joining loyalty programs. Here are some of the ways you can get discounts and rewards from Olay:

  • Olay Coupons: You can find Olay coupons and promo codes on various websites, such as, and RetailMeNot. These coupons can give you a percentage off your order, free shipping, free samples, or other perks. You can also sign up for Olay’s email newsletter to get exclusive offers and updates.
  • Olay Club: Olay Club is Olay’s loyalty program that lets you earn points and rewards every time you shop. You can join for free by creating an account on Olay’s website. You will get 10 points for every dollar you spend, and you can redeem your points for gift cards, products, or donations. You will also get a welcome bonus of 150 points, a birthday bonus of 250 points, and access to member-only sales and events.
  • Olay Rewards Card: Olay Rewards Card is Olay’s store credit card that offers additional benefits for loyal customers. You can apply for the card on Olay’s website or at any participating retailer. You will get 20% off your first purchase, 5% off every subsequent purchase, free shipping on orders over $25, and a $10 reward for every $200 you spend. You will also get a $20 birthday reward and a $50 anniversary reward.


Olay products are designed to be safe and effective for all skin types, but you may still have some questions or concerns about using them. Here are some of the frequently asked questions and answers from Olay’s website:

  • Q: How do I know which Olay products are right for me?
  • A: You can use Olay’s Skin Advisor, a digital tool that analyzes your skin and recommends personalized products based on your skin type and goals. You can access the Skin Advisor on Olay’s website or app, and all you need is a selfie and a few minutes to answer some questions.
  • Q: How often should I use Olay products?
  • A: The frequency of using Olay products depends on your skin type, concern, and goal. Generally, you should use Olay cleansers, toners, and moisturizers twice a day, morning and night. You should use Olay serums, masks, and eye creams once or twice a week, depending on your needs. You should always follow the instructions on the product label and patch test before using any new product.
  • Q: Are Olay products tested on animals?
  • A: No, Olay products are not tested on animals. Olay is committed to ending animal testing in the beauty industry, and supports the Humane Society International’s #BeCrueltyFree campaign. Olay also uses alternative methods to ensure the safety and quality of its products, such as in vitro testing, computer modeling, and human volunteers.
  • Q: Are Olay products vegan or gluten-free?
  • A: Olay products are not certified vegan or gluten-free, as they may contain animal-derived ingredients or gluten-containing ingredients. However, Olay does provide a list of ingredients for each product on its website, so you can check if they are suitable for your dietary or lifestyle preferences. You can also contact Olay’s customer service for more information.


Olay is a skin care brand that empowers you to love the skin you’re in, with products that are backed by science and innovation. Olay offers a range of products that cater to different skin types, concerns, and goals, from anti-aging to hydration, from cleansing to moisturizing, and more. Olay also offers coupon codes and loyalty programs that help you save money and get rewards. Olay products are safe, effective, and affordable, and you can find them online or at your local retailer. Whether you are looking for a simple moisturizer or a complete skin care routine, Olay has something for you. Try Olay today and see the difference for yourself!

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