NYX Cosmetics: A Guide to the Affordable and Professional Makeup Brand

By Your Beauty Plug
February 6, 2024

If you are looking for high-quality makeup products that won’t break the bank, you might want to check out NYX Cosmetics. NYX is a popular and reputable brand that offers a wide range of cosmetics for every skin tone, style, and occasion. Whether you need a flawless foundation, a vibrant eyeshadow palette, or a long-lasting lipstick, NYX has something for you. In this blog post, we will give you an overview of NYX Cosmetics, including its background, best-selling products, reviews, dupes, coupon codes, loyalty programs, and frequently asked questions. By the end of this post, you will have a better idea of what NYX can offer you and how to get the most out of your makeup shopping experience.

Background of the Brand

NYX Professional Makeup was founded in 1999 by Toni Ko, a Korean-American entrepreneur who wanted to create a line of makeup products that were affordable, professional, and cruelty-free. She named the brand after Nyx, the Greek goddess of the night, to reflect the edgy and bold style of the products. NYX started as a small company that sold only eye and lip pencils, but soon expanded to offer a full range of cosmetics, from foundations and concealers to eyeshadows and lipsticks. NYX became popular among makeup artists, bloggers, and influencers, who praised the brand for its quality, variety, and innovation. In 2014, NYX was acquired by L’Oréal, one of the world’s largest beauty companies, but it still operates as an independent brand with its own vision and values. Today, NYX is available in over 70 countries and has more than 2,000 stores worldwide. NYX is also known for its online presence and community, where it engages with its fans and customers through social media, videos, tutorials, and contests.

Best-Selling Products

NYX has a huge selection of makeup products for every need and preference, but some of its products stand out as best-sellers and fan-favorites. Here are some of the most popular and highly-rated products from NYX that you might want to try:

Soft Matte Lip Cream: This is one of NYX’s signature products, a creamy liquid lipstick that dries to a matte finish. It comes in 34 shades, from nude and pink to red and purple, and has a lightweight and long-lasting formula that feels comfortable on the lips. It also has a sweet vanilla scent that adds to its appeal. The Soft Matte Lip Cream is perfect for creating a bold and sophisticated look that lasts all day.
Epic Ink Liner: This is a liquid eyeliner that delivers a precise and intense line with a waterproof and smudge-proof formula. It has a flexible and thin brush tip that allows you to create any look, from a thin and subtle line to a thick and dramatic wing. The Epic Ink Liner is ideal for enhancing your eyes and making them pop.
Can’t Stop Won’t Stop Full Coverage Foundation: This is a liquid foundation that provides full coverage and a matte finish for up to 24 hours. It comes in 45 shades, from fair and light to deep and dark, and has a creamy and blendable texture that glides smoothly on the skin. It also has a non-comedogenic and vegan formula that is suitable for all skin types, especially oily and combination skin. The Can’t Stop Won’t Stop Full Coverage Foundation is great for creating a flawless and shine-free complexion that lasts all day and night.
Ultimate Shadow Palette: This is an eyeshadow palette that features 16 highly-pigmented and blendable shades in a variety of finishes, from matte and satin to shimmer and metallic. It comes in six different color combinations, from warm and neutral to bright and colorful, and has a compact and sleek design that is easy to carry and use. The Ultimate Shadow Palette is perfect for creating endless eye looks that suit any mood and occasion.

Reviews

NYX Cosmetics has received many positive reviews from customers, experts, and celebrities, who have praised the brand for its quality, affordability, and diversity. Here are some of the reviews that NYX has received from different sources:

“NYX is one of my favorite makeup brands because they have such a wide range of products and colors that suit every skin tone and style. Their products are also very affordable and high-quality, and they always come up with new and innovative products that keep me excited and inspired.” – [Zoella], a famous British beauty blogger and influencer.
“NYX is a brand that I trust and love because they offer professional makeup products that are cruelty-free and vegan. Their products are also very easy to use and blend, and they have amazing pigmentation and staying power. I especially love their lip products, which are very creamy and comfortable on the lips.” – [Patrick Starrr], a renowned Filipino-American makeup artist and influencer.
“NYX is a brand that I admire and support because they celebrate diversity and individuality. Their products are designed to cater to every skin tone, style, and preference, and they encourage people to express themselves and have fun with makeup. I also appreciate that they are always involved in social causes and initiatives that make a positive impact on the world.” – [Alicia Keys], a Grammy-winning American singer and songwriter.

Dupes

If you are looking for cheaper alternatives to some of the high-end makeup products that you love, you might be able to find some dupes from NYX Cosmetics. A dupe is a product that has a similar color, formula, or performance to another product, but at a lower price. Here are some of the dupes that NYX offers for some of the popular and expensive makeup products on the market:

NYX Micro Brow Pencil vs. Anastasia Beverly Hills Brow Wiz: Both of these products are brow pencils that have a thin and retractable tip that allows you to create fine and natural-looking strokes to fill in and shape your brows. They also have a spoolie brush on the other end that helps you blend and groom your brows. The NYX Micro Brow Pencil costs $10, while the Anastasia Beverly Hills Brow Wiz costs $23.
NYX Butter Gloss vs. Fenty Beauty Gloss Bomb: Both of these products are lip glosses that have a smooth and buttery texture that moisturizes and plumps your lips. They also have a sheer and shiny finish that adds a touch of color and sparkle to your lips. The NYX Butter Gloss costs $5, while the Fenty Beauty Gloss Bomb costs $19.
NYX Born to Glow Liquid Illuminator vs. Benefit Cosmetics High Beam: Both of these products are liquid highlighters that have a luminous and dewy finish that enhances your complexion and gives you a radiant glow. They also have a lightweight and blendable formula that can be applied on your cheekbones, brow bones, cupid’s bow, and other areas that you want to highlight. The NYX Born to Glow Liquid Illuminator costs $7.50, while the Benefit Cosmetics High Beam costs $26.

Coupon Codes and Loyalty Programs

If you want to save some money and get some perks when you shop for NYX Cosmetics, you might want to take advantage of some of the coupon codes and loyalty programs that the brand offers. Here are some of the ways that you can get discounts, freebies, and rewards from NYX:

NYX Professional Makeup App: This is a mobile app that you can download for free on your iOS or Android device. It allows you to access exclusive deals, promotions, and content from NYX, as well as try on and shop for products using the virtual try-on tool. You can also earn points and redeem them for rewards, such as free products, discounts, and gift cards.
NYX Professional Makeup Rewards: This is a loyalty program that you can join for free by creating an account on the NYX website or app. It allows you to earn points for every purchase, review, and referral that you make, as well as for your birthday and anniversary. You can also get access to special offers, events, and surprises from NYX. You can redeem your points for rewards, such as free products, discounts, and gift cards.
NYX Professional Makeup Coupons: These are codes that you can use to get discounts, free shipping, or free gifts when you shop online or in-store. You can find these codes on the NYX website, app, social media, email newsletter, or other sources, such as coupon websites, blogs, and magazines. You can apply these codes at checkout and enjoy the savings and benefits.

FAQs

Here are some of the frequently asked questions that people have about NYX Cosmetics, along with the answers:

Is NYX Cosmetics cruelty-free and vegan?: Yes, NYX Cosmetics is a cruelty-free and vegan brand, which means that it does not test its products or ingredients on animals, nor does it use any animal-derived ingredients or by-products in its products. NYX is certified by PETA as a cruelty-free brand, and it also has a vegan formula symbol on its products that are vegan-friendly.
Where can I buy NYX Cosmetics?: You can buy NYX Cosmetics online or in-store. Online, you can shop on the NYX website, app, or other authorized retailers, such as Ulta, Target and Sephora.
How do I sharpen my jumbo eye and lip pencils?: The jumbo eye and lip pencils are not retractable. They are made out of a PVC material that can be sharpened with a sharpener that has an opening for a large pencil. You can purchase the NYX sharpener here or use any other sharpener that fits the size of the pencil.
Are your products cruelty-free and vegan?: Yes, NYX Professional Makeup is a cruelty-free and vegan brand, which means that it does not test its products or ingredients on animals, nor does it use any animal-derived ingredients or by-products in its products. NYX is certified by PETA as a cruelty-free brand, and it also has a vegan formula symbol on its products that are vegan-friendly. L’Oréal, the parent company of NYX, also has a corporate statement on animal testing that you can read here.
Where can I buy NYX Professional Makeup?: You can buy NYX Professional Makeup online or in-store. Online, you can shop on the NYX website, app, or other authorized retailers, such as Ulta, Target, Amazon, and more. In-store, you can find NYX products at NYX stores, Ulta, Target, CVS, Walgreens, and other select retailers. You can use the store locator here to find a NYX store or authorized retailer near you.
What do I do if my login/username/password is not working?: If you have trouble logging in to your NYX account, you can try the following steps:
- Check if you have entered your email and password correctly. Make sure there are no typos or extra spaces.
- Reset your password by clicking on the “Forgot Password?” link on the login page. You will receive an email with instructions on how to create a new password.
- Contact customer service [here] or call 1-844-335-3510 for assistance. The customer service hours are Monday through Friday from 6am to 5pm PST. On Christmas Eve and New Year’s Eve, the call center is open from 6am to 2:30pm PST.

Conclusion

NYX Cosmetics is a brand that offers affordable and professional makeup products that are cruelty-free and vegan. NYX has a wide range of products for every skin tone, style, and occasion, and it is constantly innovating and launching new products that cater to the needs and preferences of its customers. NYX also has a strong online presence and community, where it interacts with its fans and provides them with exclusive deals, promotions, and content. NYX is a brand that celebrates diversity and individuality, and encourages people to express themselves and have fun with makeup. If you are looking for a makeup brand that is high-quality, budget-friendly, and socially responsible, you might want to give NYX Cosmetics a try. You won’t regret it!