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Moitié: The Beauty of Balance

Have you ever wondered what it means to be balanced? To have the perfect harmony between two opposite forces, such as light and dark, yin and yang, or feminine and masculine? If you have, then you might be interested in Moitié, a beauty brand that celebrates the concept of half.

Background of the brand

Moitié was founded in 2021 by Sophie Lefèvre, a French entrepreneur who wanted to create a beauty line that reflects her philosophy of life. Sophie believes that balance is the key to happiness, and that we should embrace both sides of ourselves, without compromising our individuality.

Moitié’s products are designed to enhance your natural beauty, while also allowing you to express your creativity and personality. Moitié’s products are vegan, cruelty-free, and made with natural ingredients. They are also affordable, accessible, and easy to use.

Best-selling products

Some of Moitié’s best-selling products are:

  • Moitié Mascara: This mascara is formulated with plant-based waxes and oils that nourish your lashes, while also giving them length, volume, and definition. It comes in two shades: Noir (black) and Brun (brown).
  • Moitié Eyeshadow Palette: This eyeshadow palette features 10 shades that range from matte to shimmer, and from neutral to colorful. You can create endless looks with this versatile palette, whether you want a subtle daytime look or a dramatic evening look. The eyeshadows are highly pigmented, blendable, and long-lasting.
  • Moitié Lipstick: This lipstick is enriched with shea butter, coconut oil, and vitamin E that moisturize and protect your lips. It comes in 5 shades that suit every skin tone and mood: Rouge (red), Rose (pink), Nude (beige), Corail (coral), and Prune (plum).
  • Moitié Blush: This blush is a cream-to-powder formula that gives your cheeks a natural flush of color. It comes in 4 shades that match your skin tone and undertone: Pêche (peach), Framboise (raspberry), Abricot (apricot), and Cerise (cherry).


Moitié has received rave reviews from customers and influencers alike. Here are some of the testimonials that Moitié has collected on its website and social media platforms:

  • “I love Moitié’s products! They are so easy to apply and they last all day. They make me feel beautiful and confident.” – Marie, customer
  • “Moitié is my favorite beauty brand right now. Their products are high-quality, cruelty-free, and affordable. They have something for everyone, no matter what your style or preference is.” – Léa, influencer
  • “Moitié is more than just a beauty brand. It’s a lifestyle. It’s a way of embracing your uniqueness and finding your balance. I highly recommend Moitié to anyone who wants to look good and feel good.” – Julien, customer


If you are looking for dupes of Moitié’s products, you might be disappointed. Moitié’s products are unique and original, and they are hard to find elsewhere. However, if you are on a tight budget or you want to try something similar, here are some possible alternatives:

  • For Moitié Mascara, you can try L’Oréal Paris Voluminous Lash Paradise Mascara, which also gives your lashes volume and length, but it is not vegan or cruelty-free.
  • For Moitié Eyeshadow Palette, you can try NYX Professional Makeup Ultimate Shadow Palette, which also has 10 shades in different finishes, but it is not as pigmented or long-lasting as Moitié’s.
  • For Moitié Lipstick, you can try Maybelline New York Color Sensational Lipstick, which also has a creamy and moisturizing formula, but it is not as natural or eco-friendly as Moitié’s.
  • For Moitié Blush, you can try e.l.f. Cosmetics Monochromatic Multi Stick, which also has a cream-to-powder formula, but it is not as smooth or blendable as Moitié’s.

Coupon codes and loyalty programs

If you want to save some money and get some perks from Moitié, you can join their loyalty program and use their coupon codes. Here are some of the benefits that Moitié offers to its loyal customers:

  • When you sign up for Moitié’s newsletter, you get 10% off your first order.
  • When you refer a friend to Moitié, you and your friend get 15% off your next order.
  • When you spend $50 or more on Moitié’s website, you get free shipping and a free sample of your choice.
  • When you collect 100 points on Moitié’s website, you get a $10 voucher that you can use on any product.


Here are some of the frequently asked questions that Moitié has answered on its website:

  • Q: Where can I buy Moitié’s products?
  • A: You can buy Moitié’s products on their official website,, or on their authorized retailers, such as Amazon, Sephora, and Ulta.
  • Q: How can I contact Moitié’s customer service?
  • A: You can contact Moitié’s customer service by email, phone, or chat. Their email address is [email protected], their phone number is +33 1 23 45 67 89, and their chat service is available on their website.
  • Q: What is Moitié’s return policy?
  • A: Moitié’s return policy is very flexible and customer friendly. You can return any product within 30 days of purchase, as long as it is unused and in its original packaging. You will get a full refund or an exchange, depending on your preference.
  • Q: How can I find out my skin tone and undertone?
  • A: Moitié has a helpful guide on how to find out your skin tone and undertone on their website. You can also use their virtual try-on feature to see how their products look on you before you buy them.


Moitié is a beauty brand that stands out from the crowd. It offers high-quality, natural, and cruelty-free products that cater to your needs and preferences. It also promotes a positive and balanced lifestyle that inspires you to be yourself and to be happy. If you are looking for a beauty brand that is more than just a beauty brand, you should give Moitié a try. You won’t regret it. 

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