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Laura Mercier: The Art of the Flawless Face

If you are a makeup lover, you have probably heard of Laura Mercier, one of the most influential and respected names in the beauty industry. But do you know the story behind the brand, its best-selling products, and what makes it stand out from the rest? In this blog post, we will explore everything you need to know about Laura Mercier, from its origins to its latest innovations. Whether you are a loyal fan or a curious newcomer, you will discover why Laura Mercier is the ultimate destination for achieving the flawless face.

Background of the brand

Laura Mercier was born as Michèle Mercier in Arles, France, in 1960. She always had a passion for art and enrolled in painting school in Paris at age 17. However, she soon realized that her true canvas was the human face, and switched to makeup artistry. She attended the prestigious Carita Beauty Institute, where she honed her skills and became a teacher. In the mid-1980s, she moved to New York City to launch the American edition of Elle magazine, and quickly became a sought-after makeup artist for celebrities, models, and magazines. She created iconic looks for stars like Mariah Carey, Celine Dion, Jennifer Lopez, and Sarah Jessica Parker, and graced the covers of Vogue, Allure, Vanity Fair, and more.

Laura Mercier was also the pioneer of the “Flawless Face” technique, a four-step method to create a natural and flawless complexion. She realized that there was a gap in the market for products that could achieve this look, and decided to create her own. In 1996, she launched her namesake brand, Laura Mercier, with a vision to empower people to embrace their individual beauty and enhance their natural features. Her products were instantly loved by professionals and consumers alike, for their ease of use, versatility, and high-quality ingredients. Today, Laura Mercier is a global leader in the beauty industry, with over 1,200 points of sale in 29 countries, and a loyal fan base that includes celebrities, influencers, and everyday people.

Best-selling products

Laura Mercier is known for its award-winning products that cater to every skin type, tone, and preference. Some of its best-selling products include:

  • Translucent Loose Setting Powder: The #1 setting powder in the US, this cult-favorite product sets makeup for up to 16 hours, without adding weight or texture. It creates a soft-focus effect that blurs the appearance of pores and imperfections, and gives a matte finish that does not cake or crease. It comes in three shades: Translucent, Translucent Honey, and Translucent Medium Deep, to suit a wide range of skin tones.
  • Tinted Moisturizer SPF 20: The perfect product for a no-makeup makeup look, this tinted moisturizer hydrates, evens out, and protects the skin, while giving a sheer and natural coverage. It is infused with vitamins C and E, antioxidants, and SPF 20, to nourish and shield the skin from environmental aggressors. It is available in 20 shades, from Porcelain to Mocha, and has a lightweight and non-greasy formula that blends seamlessly into the skin.
  • Caviar Stick Eye Color: A versatile and long-lasting eyeshadow stick that can be used to create endless eye looks, from subtle to dramatic. It has a creamy and pigmented formula that glides on smoothly and stays put for up to 12 hours, without smudging, creasing, or fading. It comes in 36 shades, in matte, shimmer, and metallic finishes, and can be applied as a liner, a shadow, or a highlighter.
  • Secret Camouflage Concealer: A two-in-one concealer that customizes the coverage and color to conceal any imperfection, from dark circles to blemishes. It has a high-pigment and oil-free formula that covers completely, without caking or settling into lines. It comes in 16 duos, each with two complementary shades that can be mixed and matched to create the perfect match for any skin tone.


Laura Mercier products have received rave reviews from both experts and customers, who praise their quality, performance, and results. Here are some examples of what people are saying about Laura Mercier products:

  • “This is hands down the best setting powder I have ever used. It makes my makeup last all day, and gives me a flawless and smooth finish. It does not dry out my skin, or make it look cakey or chalky. It is worth every penny, and I will never use anything else.”
  • “I love this tinted moisturizer. It gives me a natural and healthy glow, and evens out my skin tone. It feels light and hydrating on my skin, and does not clog my pores or cause breakouts. It also has SPF, which is great for everyday protection. It is my go-to product for a quick and easy makeup routine.”
  • “These caviar sticks are amazing. They are so easy to use, and the colors are beautiful and pigmented. They blend effortlessly, and last all day without fading or creasing. I have several shades, and I love to mix and match them to create different looks. They are perfect for travel, or when you are in a hurry.”
  • “This is the best concealer I have ever tried. It covers everything, from dark circles to acne scars, and matches my skin tone perfectly. It has a creamy and buildable texture, that does not look heavy or unnatural. It stays on all day, and does not crease or crack. It is a must-have for anyone who wants flawless skin.”


Laura Mercier products are known for their high quality and performance, but they also come with a high price tag. If you are looking for more affordable alternatives, here are some dupes that you can try:

  • Translucent Loose Setting Powder: A popular dupe for this product is the [Coty Airspun Loose Face Powder], which costs only $6.99 for 2.3 oz, compared to $47 for 1 oz of the Laura Mercier powder. It has a similar texture and finish, and sets makeup for a long-lasting and flawless look. It comes in six shades, from Translucent to Honey Beige, and has a light and pleasant fragrance.
  • Tinted Moisturizer SPF 20: A good dupe for this product is the [Maybelline Dream Fresh BB Cream SPF 30], which costs $8.99 for 1 oz, compared to $47 for 1.7 oz of the Laura Mercier product. It has a similar formula and coverage, and hydrates, evens out, and protects the skin, while giving a natural and dewy glow. It comes in five shades, from Light to Deep, and has a non-comedogenic and oil-free formula.
  • Caviar Stick Eye Color: A close dupe for this product is the [NYX Jumbo Eye Pencil], which costs $4.50 for 0.18 oz, compared to $29 for 0.05 oz of the Laura Mercier product. It has a similar formula and application, and delivers a creamy and pigmented color that lasts for hours, without smudging or creasing. It comes in 32 shades, in matte, shimmer, and glitter finishes, and can be used as a liner, a shadow, or a highlighter.
  • Secret Camouflage Concealer: A decent dupe for this product is the [e.l.f. Camo Concealer Duo], which costs $6 for 0.14 oz, compared to $36 for 0.2 oz of the Laura Mercier product. It has a similar concept and packaging, and provides a full-coverage and customizable concealer that hides any imperfection, from dark circles to blemishes. It comes in 15 duos, each with two complementary shades that can be mixed and matched to create the perfect match for any skin tone.

Coupon codes and loyalty programs

If you want to save some money and get some perks when shopping for Laura Mercier products, here are some ways that you can do that:

  • Sign up for the Mercier Muses loyalty program, which is free and easy to join. You will earn points for every purchase, review, and referral, and redeem them for rewards, such as discounts, free samples, and exclusive products. You will also get access to special offers, events, and tips from Laura Mercier experts. You can sign up on the Laura Mercier website or on the Mercier Muses app.
  • Subscribe to the Laura Mercier newsletter, which will keep you updated on the latest news, launches, and promotions from the brand. You will also get a 15% off coupon code for your first order, as well as free shipping and returns on all orders. You can subscribe on the Laura Mercier website or on the Mercier Muses app, which is available on the App Store and Google Play.
  • Shop through cashback websites, such as [Rakuten] or [TopCashback], which will give you a percentage of your purchase back as cash or gift cards. You can also find coupon codes and deals on these websites, or on other platforms, such as [RetailMeNot] or [Groupon].
  • Follow Laura Mercier on social media, such as [Facebook], [Instagram], [Twitter], [YouTube], and [Pinterest], where you can find the latest news, tips, tutorials, and giveaways from the brand. You can also interact with other Laura Mercier fans, and get inspired by their looks and reviews.


Here are some frequently asked questions about Laura Mercier and its products:

  • Q: Is Laura Mercier cruelty-free?
  • A: Yes, Laura Mercier is certified cruelty-free by PETA, which means that none of its products or ingredients are tested on animals, nor does it sell in countries where animal testing is required by law.
  • Q: Is Laura Mercier vegan?
  • A: No, Laura Mercier is not a fully vegan brand, as some of its products contain animal-derived ingredients, such as beeswax, carmine, lanolin, or collagen. However, it does offer some vegan-friendly products, which are marked with a “V” on its website and packaging.
  • Q: What is the shelf life of Laura Mercier products?
  • A: The shelf life of Laura Mercier products varies depending on the type and format of the product. Generally, powder products have a longer shelf life than liquid or cream products, and products with SPF or active ingredients have a shorter shelf life than products without them. You can check the expiration date of your product by looking at the batch code, which is a series of numbers and letters printed on the bottom or the side of the product. You can enter the batch code on websites such as [CheckFresh] or [Cosmetic Calculator] to find out when your product was manufactured and when it will expire.
  • Q: How can I find the right shade of foundation or concealer for my skin tone?
  • A: Finding the right shade of foundation or concealer can be tricky, but Laura Mercier makes it easier by offering a wide range of shades and undertones for every skin tone. You can use the [Shade Finder] tool on its website, which will help you find your perfect match based on your skin tone, undertone, and preferred coverage. You can also visit a Laura Mercier counter or store, where a trained makeup artist will assist you with a complimentary consultation and shade matching service.
  • Q: How can I learn how to use Laura Mercier products and create different looks?
  • A: Laura Mercier offers various resources and services to help you learn how to use its products and create different looks. You can watch tutorials and tips from Laura Mercier experts and influencers on its [YouTube channel] or on its website. You can also book a virtual or in-person appointment with a Laura Mercier makeup artist, who will guide you through a personalized session and answer any questions you may have. You can book your appointment on the [Laura Mercier website] or on the Mercier Muses app.


Laura Mercier is more than just a makeup brand, it is a philosophy of beauty that celebrates individuality, artistry, and creativity. With its high-quality products, innovative techniques, and diverse offerings, Laura Mercier has something for everyone who wants to achieve the flawless face. Whether you are a beginner or a pro, a minimalist or a maximalist, a classic or a trendsetter, you will find your muse in Laura Mercier. So, what are you waiting for? Shop now and discover the art of the flawless face with Laura Mercier. 

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