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Innisfree: The Natural and Eco-Friendly K-Beauty Brand

If you are looking for a skincare and makeup brand that offers natural, effective, and affordable products, you might want to check out Innisfree. Innisfree is one of the leading K-beauty brands that has gained a loyal fan base around the world. In this blog post, we will explore the background of the brand, its best-selling products, reviews, dupes, coupon codes, loyalty programs, and FAQs. Let’s get started!

Background of the Brand

Innisfree was founded in 2000 as the first natural beauty brand in Korea. The name Innisfree comes from a poem by William Butler Yeats, which means “a beautiful island”. The brand is inspired by the pristine nature of Jeju Island, a volcanic oasis in Korea, where it sources its ingredients. Innisfree is committed to creating products that are eco-friendly, cruelty-free, and sustainable. The brand uses recycled packaging, supports local communities, and participates in environmental campaigns.

Best-Selling Products

Innisfree has a wide range of products for skin, hair, and makeup, but some of its most popular and iconic products are:

  • Green Tea Hyaluronic Acid Serum: This serum is infused with green tea extract and hyaluronic acid, which hydrate and nourish the skin. It is suitable for all skin types and helps improve the skin’s moisture barrier and elasticity. It has a lightweight and refreshing texture that absorbs quickly into the skin. It is one of the best-selling serums in Korea and has won many awards and accolades.
  • Black Tea Youth Enhancing Ampoule: This ampoule is enriched with black tea extract and peptides, which help firm and smooth the skin. It is ideal for aging and dull skin, as it helps reduce the appearance of wrinkles and improve the skin’s radiance. It has a rich and creamy texture that melts into the skin. It is one of the newest products from Innisfree and has received rave reviews from customers.
  • Volcanic Pore Clay Mask: This mask is made with volcanic clusters from Jeju Island, which help purify and tighten the pores. It is perfect for oily and combination skin, as it helps control excess sebum and remove impurities. It has a smooth and creamy texture that glides on the skin. It is one of the most famous clay masks in the world and has sold over 10 million units since its launch .


Innisfree products have received positive feedback from customers and experts alike. Here are some of the reviews from online platforms:

  • “I love this serum! It makes my skin feel so hydrated and plump. It has a nice scent and a soothing effect. I use it every morning and night and I can see the difference in my skin. It is definitely worth the price.” – Customer review of Green Tea Hyaluronic Acid Serum.
  • “This ampoule is amazing! It has a luxurious texture and a subtle fragrance. It absorbs well into the skin and leaves it feeling soft and smooth. It has improved my skin texture and tone. It is a must-have for anti-aging skincare.” – Customer review of Black Tea Youth Enhancing Ampoule.
  • “This mask is a lifesaver for my oily skin. It cleanses and tightens my pores without drying out my skin. It has a gentle formula and a pleasant smell. It is easy to apply and wash off. It is a staple in my skincare routine.” – Customer review of Volcanic Pore Clay Mask.


If you are looking for cheaper alternatives to Innisfree products, you might want to try some of these dupes:

  • Green Tea Hyaluronic Acid Serum -> The Ordinary Hyaluronic Acid 2% + B5: This serum from The Ordinary also contains hyaluronic acid and vitamin B5, which hydrate and soothe the skin. It has a similar texture and effect as the Innisfree serum, but it is more affordable and widely available. However, it does not have the green tea extract, which has antioxidant and anti-inflammatory benefits.
  • Black Tea Youth Enhancing Ampoule -> Cosrx Advanced Snail Peptide Eye Cream: This eye cream from Cosrx also contains peptides, which help firm and brighten the skin. It has a similar texture and effect as the Innisfree ampoule, but it is more budget-friendly and versatile. However, it does not have the black tea extract, which has anti-aging and moisturizing benefits.
  • Volcanic Pore Clay Mask -> Aztec Secret Indian Healing Clay: This clay mask from Aztec Secret also contains volcanic ash, which helps detoxify and tighten the pores. It has a similar texture and effect as the Innisfree mask, but it is more economical and customizable. However, it does not have the other ingredients, such as glycerin and kaolin, which help balance and nourish the skin.

Coupon Codes and Loyalty Programs

If you want to save money and get more benefits from shopping at Innisfree, you might want to take advantage of these coupon codes and loyalty programs:

  • Coupon Codes: You can find various coupon codes for Innisfree products on different websites, such as RetailMeNot,, and Groupon. These coupon codes can help you get discounts, free shipping, free samples, and more. However, they may have expiration dates, minimum purchase requirements, and other terms and conditions.
  • Loyalty Programs: You can join the Innisfree Rewards Program, which is free and easy to sign up. You can earn points for every purchase, review, social media follow, and birthday. You can redeem your points for products, discounts, and exclusive offers. You can also recycle your empties at Innisfree stores and get more points and perks.


Here are some of the frequently asked questions about Innisfree and its products:

  • Q: Where can I buy Innisfree products?
  • A: You can buy Innisfree products online or offline. Online, you can shop at the official Innisfree websites, such as, Innisfree US, and Innisfree Global. You can also shop at other online platforms, such as Amazon, and YesStyle. Offline, you can visit the Innisfree stores, which are located in various countries, such as Korea, China, Japan, Singapore, Malaysia, Thailand, Vietnam, Indonesia, Philippines, India, USA, Canada, and Australia. You can find the nearest store to you using the store locator on the Innisfree website.
  • Q: How can I know if the Innisfree products are suitable for my skin type and concern?
  • A: You can use the skin diagnosis tool on the Innisfree website, which can help you identify your skin type and concern and recommend the best products for you. You can also read the product descriptions, ingredients, directions, and reviews on the website, which can give you more information and insights. You can also consult with the Innisfree beauty advisors at the stores, who can give you professional advice and tips.
  • Q: How can I know if the Innisfree products are authentic and safe?
  • A: You can verify the authenticity and safety of the Innisfree products by checking the packaging, labels, seals, and codes. You can also scan the QR code on the product using the Innisfree Authenticity Checker app, which can confirm the product details and origin. You can also check the product safety information on the Innisfree website, which can show you the ingredients, allergens, expiry dates, and certifications of the products.


Innisfree is a great choice for anyone who loves natural and eco-friendly beauty products. Innisfree products are made with high-quality ingredients from Jeju Island, which have various benefits for the skin, hair, and makeup. Innisfree products are also affordable, effective, and diverse, which can suit different needs and preferences. Innisfree also offers coupon codes, loyalty programs, and other services, which can enhance your shopping experience and satisfaction. If you are interested in trying out Innisfree products, you can visit their website or store and explore their amazing products. You might find your new favorite beauty product!

I hope this blog post was helpful and informative for you. Thank you for reading and have a wonderful day! 

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