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ILIA Beauty: A Clean, Skin-Centric Brand You Need to Know

If you are looking for makeup and skincare products that are safe, natural, and effective, you might want to check out ILIA Beauty. ILIA is a clean beauty brand that offers minimalist formulas with ingredients you can trust, such as organic botanicals, plant-based pigments, and nourishing oils. ILIA’s products are designed to enhance your natural beauty and make your skin look and feel alive.

In this blog post, I will give you an overview of ILIA Beauty, its background, best-selling products, reviews, dupes, coupon codes, loyalty programs, FAQs, and conclusion. By the end of this post, you will have a better idea of what ILIA Beauty can offer you and why you should give it a try.

Background of the Brand

ILIA Beauty was founded by Sasha Plavsic in 2011, after she discovered that her favorite lip balm contained potentially harmful ingredients. She decided to create her own lip balm with organic and natural ingredients, and soon expanded her line to include other makeup and skincare products. Plavsic’s vision was to create clean beauty products that perform well and last long, without compromising on quality or safety.

ILIA Beauty is based in Laguna Beach, California, and sources its ingredients from around the world. The brand is certified cruelty-free by Leaping Bunny, and uses recycled packaging and sustainable materials whenever possible. ILIA Beauty’s motto is “Clean, skin-centric beauty”, which reflects its philosophy of creating products that look like skin and enhance its health and appearance.

Best-Selling Products

ILIA Beauty has a wide range of products for face, lip, eye, and skincare, but some of its best-selling and most popular products are:

  • Limitless Lash Mascara: This award-winning mascara lifts, lengthens, and separates lashes with a buildable and flake-free formula. It contains organic beeswax and shea butter to condition lashes, and keratin to strengthen them. It also has a dual-sided brush that allows you to customize your look, from natural to dramatic.
  • Super Serum Skin Tint SPF 40: This innovative product combines a serum, a tinted moisturizer, and a sunscreen in one. It provides light coverage, dewy finish, and SPF protection, while delivering skincare benefits such as hydration, plumping, and smoothing. It contains plant-based squalane, niacinamide, hyaluronic acid, and non-nano zinc oxide, among other clean ingredients.
  • Multi-Stick: This versatile product can be used as a blush, lip color, or eye shadow, depending on your mood and preference. It has a creamy and blendable texture, and a sheer and buildable pigment. It contains organic ingredients such as sunflower seed oil, castor seed oil, and rosehip seed oil, to nourish and moisturize the skin.
  • True Skin Serum Foundation: This lightweight and silky foundation offers medium coverage and a radiant finish. It contains aloe leaf juice, jojoba oil, and marula oil, to soothe, hydrate, and balance the skin. It also contains rosehip oil, which is rich in vitamin C and helps to brighten and improve the skin tone.
  • Balmy Gloss Tinted Lip Oil: This lip product combines the shine of a gloss, the comfort of a balm, and the hydration of an oil. It has a cushiony and non-sticky texture, and a sheer and juicy color. It contains hyaluronic acid, which plumps and smooths the lips, and salicornia herbacea extract, which boosts hydration and improves the skin barrier.


ILIA Beauty has received many positive reviews from customers, beauty experts, and celebrities, who praise its products for their performance, quality, and ingredients. Here are some examples of reviews from different sources:

“I love ILIA Beauty products because they are clean, effective, and beautiful. My favorite product is the Super Serum Skin Tint, which gives me a natural and healthy glow, while protecting and nourishing my skin.”

“ILIA Beauty is one of the best clean beauty brands out there. Their products are innovative, versatile, and long-lasting. I especially love their Limitless Lash Mascara, which makes my lashes look amazing, without clumping or smudging.”

“ILIA Beauty is my go-to brand for makeup and skincare. Their products are gentle, yet powerful, and they make my skin look and feel great. I use their True Skin Serum Foundation every day, and I also love their Multi-Stick for a pop of color on my cheeks and lips.”


If you are looking for cheaper alternatives to ILIA Beauty products, you might want to consider some of these dupes from other brands:

  • For the Limitless Lash Mascara, you can try the Honest Beauty Extreme Length Mascara + Lash Primer, which also has a dual-sided brush and a clean formula that conditions and strengthens lashes.
  • For the Super Serum Skin Tint SPF 40, you can try the Undone Beauty Unfoundation Glow Tint, which also has a serum-like texture and a light coverage, and contains natural ingredients such as coconut extract and argan oil.
  • For the Multi-Stick, you can try the Burt’s Bees All Aglow Lip & Cheek Stick, which also has a creamy and blendable texture, and a sheer and buildable pigment, and contains natural ingredients such as coconut oil and jojoba oil.
  • For the True Skin Serum Foundation, you can try the Covergirl Clean Fresh Skin Milk Foundation, which also has a lightweight and silky texture, and a medium coverage, and contains vegan ingredients such as coconut milk and aloe vera.
  • For the Balmy Gloss Tinted Lip Oil, you can try the Milani Moisture Lock Oil Infused Lip Treatment, which also has a cushiony and non-sticky texture, and a sheer and juicy color, and contains hydrating ingredients such as jojoba oil and avocado oil.

Coupon Codes and Loyalty Programs

If you want to save money and get rewards when you shop at ILIA Beauty, you can take advantage of these coupon codes and loyalty programs:

  • You can get 15% off your first order when you sign up for ILIA Beauty’s email newsletter, which also gives you access to exclusive offers, new product launches, and beauty tips.
  • You can get free shipping on orders over $50, and free returns within 30 days, when you shop at ILIA Beauty’s website.
  • You can join ILIA Beauty’s rewards program, which allows you to earn points for every purchase, referral, review, and birthday. You can redeem your points for discounts, free products, and other perks.
  • You can also shop at ILIA Beauty’s partner retailers, such as Sephora, Credo, and The Detox Market, which offer their own coupon codes and loyalty programs.


Here are some frequently asked questions and answers about ILIA Beauty and its products:

  • Q: Are ILIA Beauty products vegan and gluten-free?
  • A: Most of ILIA Beauty products are vegan, except for those that contain beeswax, such as the Limitless Lash Mascara and the Balmy Tint Hydrating Lip Balm. All ILIA Beauty products are gluten-free.
  • Q: How can I find my shade for ILIA Beauty products?
  • A: You can use ILIA Beauty’s Color Finder tool, which helps you find your perfect shade for the Super Serum Skin Tint SPF 40, the True Skin Serum Foundation, and the True Skin Serum Concealer, based on your skin tone, undertone, and current foundation match.
  • Q: How long do ILIA Beauty products last?
  • A: ILIA Beauty products have a shelf life of 12 to 24 months, depending on the product. You can check the expiration date on the bottom of the product or on the packaging. You can also look for the PAO (period after opening) symbol, which indicates how long the product is good for after you open it.
  • Q: How can I contact ILIA Beauty customer service?
  • A: You can contact ILIA Beauty customer service by email at [email protected], by phone at 1-888-980-4542, or by chat on their website. Their customer service hours are Monday to Friday, 9 am to 5 pm PST.


ILIA Beauty is a clean beauty brand that offers makeup and skincare products that are safe, natural, and effective. Whether you are looking for a mascara, a foundation, a lip gloss, or a serum, you can find a product that suits your needs and preferences at ILIA Beauty. You can also enjoy discounts, free shipping, and rewards when you shop at ILIA Beauty or its partner retailers.

If you are interested in trying ILIA Beauty products, you can visit their website, or follow them on Instagram, Facebook, Twitter, YouTube, and Pinterest, to learn more about their products, ingredients, and values. You can also read reviews, watch tutorials, and get inspiration from other ILIA Beauty fans and experts.

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