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How to Get the Alix Earle Look: A Guide to Her Favorite Makeup Products

Alix Earle is one of the most influential beauty creators on TikTok, with over 3.7 million followers and counting. She is known for her candid and entertaining get-ready-with-me videos, where she shares her makeup routine, skincare tips, and stories from her glamorous life. She has a signature look that is bronzed, contoured, and glossy, with a touch of white eyeliner to brighten her eyes. If you want to recreate her look, you will need some of her favorite makeup products, which range from drugstore deals to luxury labels. In this blog post, we will list the products that Alix Earle uses on repeat, and answer some frequently asked questions about her beauty regimen.

Alix Earle’s Makeup Products

Here are the products that Alix Earle uses in her makeup routine, according to her TikTok videos and interviews. We have included the links to where you can buy them online, but you can also find them in your local beauty stores.

  • Charlotte Tilbury Magic Cream: This is the moisturizer that Alix Earle applies before her makeup, to plump and hydrate her skin. It is a cult-favorite product that is also loved by celebrities like Cindy Crawford and Amal Clooney.
  • Drunk Elephant D-Bronzi Anti-Pollution Bronzing Drops: These are the bronzing drops that Alix Earle mixes with her moisturizer, to give her skin a sun-kissed glow. They are infused with antioxidants and omega fatty acids, to protect and nourish the skin.
  • Tarte Shape Tape Contour Concealer: This is the concealer that Alix Earle uses to cover her dark circles and blemishes, and to highlight her face. It is a full-coverage, long-lasting, and blendable formula that comes in a variety of shades.
  • Maybelline Fit Me Liquid Concealer: This is another concealer that Alix Earle uses, especially when she wants a more natural and dewy look. It is a lightweight, breathable, and hydrating formula that matches her skin tone.
  • Tom Ford Traceless Foundation Stick: This is the foundation that Alix Earle uses to even out her complexion and create a flawless base. It is a creamy, buildable, and long-wearing formula that blends seamlessly into the skin.
  • Alix Earle Eyebrow Pencil: This is the eyebrow pencil that Alix Earle uses to fill in and shape her brows. It is a retractable, dual-ended, and waterproof pencil that has a spoolie brush on one end and a fine tip on the other. It comes in three shades: blonde, brunette, and black.
  • NYX Jumbo Eye Pencil in Milk: This is the white eyeliner that Alix Earle uses to line her waterline and make her eyes pop. It is a creamy, pigmented, and long-lasting pencil that can also be used as an eyeshadow base.
  • Too Faced Better Than Sex Waterproof Mascara: This is the mascara that Alix Earle uses to curl and volumize her lashes. It is a waterproof, smudge-proof, and flake-proof formula that has an hourglass-shaped brush to coat every lash.
  • Benefit Roller Lash Curling & Lifting Mascara: This is another mascara that Alix Earle uses, sometimes on top of the Too Faced one, to lengthen and separate her lashes. It is a curling, lifting, and long-lasting formula that has a curved brush to hook and curl every lash.
  • Alix Earle Bronzer: This is the bronzer that Alix Earle uses to warm up her complexion and contour her cheekbones, jawline, and nose. It is a matte, buildable, and blendable powder that has a natural-looking finish. It comes in two shades: light and dark.
  • Alix Earle Contour Stick: This is the contour stick that Alix Earle uses to add more definition and dimension to her face. It is a creamy, pigmented, and easy-to-blend stick that has a cool-toned shade to mimic natural shadows. It can be applied directly to the skin and blended with a brush or a sponge.
  • Alix Earle Highlighter: This is the highlighter that Alix Earle uses to add some glow and radiance to her face. It is a shimmery, smooth, and long-lasting powder that has a champagne-colored shade to suit any skin tone. It can be applied to the high points of the face, such as the cheekbones, brow bones, nose, and cupid’s bow.
  • Alix Earle Setting Powder: This is the setting powder that Alix Earle uses to set her makeup and prevent it from creasing or fading. It is a translucent, lightweight, and silky powder that has a matte finish. It can be applied with a fluffy brush or a powder puff, and dusted off with a fan brush.
  • Alix Earle Setting Spray: This is the setting spray that Alix Earle uses to lock in her makeup and make it last longer. It is a hydrating, refreshing, and fine mist that has a cucumber scent. It can be sprayed all over the face after the makeup is done, and throughout the day to refresh the skin.
  • Charlotte Tilbury Lip Cheat Lip Liner in Pillow Talk: This is the lip liner that Alix Earle uses to outline and fill in her lips. It is a creamy, long-lasting, and universal pencil that has a nude-pink shade that matches her natural lip color.
  • Dior Lip Glow Oil in Rosewood: This is the lip oil that Alix Earle uses to add some shine and moisture to her lips. It is a nourishing, glossy, and tinted oil that has a rosewood shade that enhances her natural lip color.

Frequently Asked Questions

Here are some of the most common questions that people ask about Alix Earle’s makeup routine, and the answers that we found from her TikTok videos and interviews.

  • How does Alix Earle apply her makeup? Alix Earle usually applies her makeup in the following order: moisturizer, bronzing drops, concealer, foundation, eyebrow pencil, white eyeliner, mascara, bronzer, contour stick, highlighter, setting powder, setting spray, lip liner, and lip oil. She uses a variety of brushes and sponges to blend her products, and sometimes uses her fingers for a more natural effect. She also likes to bake her concealer with a lot of setting powder, and dust it off after a few minutes, to make it last longer and prevent creasing.
  • How long does it take Alix Earle to do her makeup? Alix Earle usually takes about 15 to 20 minutes to do her makeup, depending on how much time she has and how elaborate she wants her look to be. She sometimes does her makeup in a rush, or in the car, or even on the plane, and still manages to look flawless.
  • What are some of Alix Earle’s makeup tips and tricks? Some of the makeup tips and tricks that Alix Earle has shared with her followers are:
    • Use a lighter shade of concealer under your eyes and on the center of your face, and a darker shade of concealer around your nose and mouth, to create a natural highlight and contour effect.
    • Apply white eyeliner on your waterline and inner corners, to make your eyes look bigger and brighter.
    • Curl your lashes with an eyelash curler before applying mascara, to make them look more lifted and curled.
    • Apply two coats of mascara, one with a volumizing formula and one with a lengthening formula, to make your lashes look fuller and longer.
    • Use a contour stick to draw lines on the sides of your nose, and blend them with a small brush, to make your nose look slimmer and more defined.
    • Apply highlighter on the tip and bridge of your nose, to make it look more lifted and cute.
    • Use a lip liner to overline your lips slightly, and fill them in with the same color, to make them look plumper and more defined.
    • Apply lip oil on top of your lip liner, to add some shine and moisture to your lips.


We hope you enjoyed this blog post about Alix Earle’s makeup products and routine. If you want to see more of her videos and content, you can follow her on TikTok, Instagram, YouTube, and Spotify. She also has her own podcast, called Hot Mess with Alix Earle, where she talks about her life and career.

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