Honest Beauty: A Clean and Affordable Beauty Brand You Need to Know

If you’re looking for a beauty brand that offers natural, effective, and budget-friendly products for your skin, hair, and makeup needs, you might want to check out Honest Beauty. Founded by Jessica Alba in 2015, Honest Beauty is a branch of The Honest Company, which is known for its eco-friendly and non-toxic household and baby products. Honest Beauty follows the same philosophy of creating safe and high-quality products that are good for you and the planet. In this blog post, we’ll give you an overview of Honest Beauty, its best-selling products, customer reviews, dupes, coupon codes, loyalty programs, FAQs, and more. Let’s get started!

Background of the Brand

Jessica Alba started The Honest Company in 2012 after becoming a mother and realizing the lack of transparency and safety in the personal care industry. She wanted to create products that she could trust for her family and herself, without compromising on performance or style. She also wanted to make a positive impact on the world by using sustainable and ethical practices. The Honest Company soon became a success, offering a range of products for babies, home, health, and beauty.

In 2015, Alba launched Honest Beauty, a line of clean skincare, haircare, and makeup products that are made with natural and safe ingredients, free of over 3500 chemicals of concern. Honest Beauty products are also vegan, cruelty-free, dermatologist-tested, and EWG-verified, meaning they meet the strictest standards of health and environmental safety. Honest Beauty aims to provide effective and affordable solutions for every beauty need, from cleansing and moisturizing to enhancing and glamming up. Honest Beauty products are available online and at retailers like Target, Ulta, and Amazon.

Best-Selling Products

Honest Beauty has a wide range of products for every skin type, hair type, and makeup preference. Some of the best-selling products include:

  • Hydrogel Cream: A lightweight moisturizer that hydrates and plumps the skin with hyaluronic acid, squalane, and niacinamide. It has a gel-like texture that absorbs quickly and leaves a dewy finish. It’s suitable for all skin types, especially dry and dehydrated skin.
  • 2-in-1 Extreme Length Mascara + Lash Primer: A dual-ended mascara that features a lash primer and a mascara in one. The primer coats and conditions the lashes, while the mascara adds length, volume, and definition. The formula is enriched with jojoba esters, beeswax, and carnauba wax to nourish and protect the lashes. The mascara is smudge-proof, flake-proof, and clump-proof.
  • Tinted Lip Balm: A hydrating lip balm that adds a sheer wash of color and shine to the lips. It’s made with avocado oil, acai extract, and pomegranate oil to moisturize and nourish the lips. It comes in seven shades, from nude to berry, to suit every mood and occasion.
  • Vitamin C Radiance Serum: A brightening serum that boosts the skin’s radiance and evens out the skin tone with vitamin C, artichoke extract, and hyaluronic acid. It also helps reduce the appearance of dark spots, fine lines, and wrinkles. It has a lightweight and fast-absorbing texture that layers well under other products.
  • Creme Cheek Blush: A creamy blush that adds a natural flush of color to the cheeks. It’s infused with raspberry seed oil, black currant seed oil, and rosemary extract to nourish and soothe the skin. It has a buildable and blendable formula that melts into the skin. It comes in seven shades, from peach to plum, to flatter every skin tone.

Reviews

Honest Beauty products have received mostly positive reviews from customers and experts alike. Here are some of the common praises and criticisms that Honest Beauty products have received:

  • Pros:
    • Clean and safe ingredients
    • Effective and gentle formulas
    • Affordable and accessible prices
    • Eco-friendly and ethical practices
    • Variety and versatility of products
  • Cons:
    • Limited shade range for some products
    • Some products may be too sheer or subtle for some preferences
    • Some products may have a strong or unpleasant scent
    • Some products may cause irritation or breakouts for some skin types
    • Some products may have packaging or delivery issues

Dupes

If you’re looking for alternatives to Honest Beauty products, you might want to check out some of these dupes that have similar ingredients, benefits, and prices:

  • Hydrogel Cream -> Neutrogena Hydro Boost Water Gel: A hydrating moisturizer that plumps the skin with hyaluronic acid and glycerin. It has a gel-like texture that absorbs quickly and leaves a dewy finish. It’s suitable for all skin types, especially dry and dehydrated skin.
  • 2-in-1 Extreme Length Mascara + Lash Primer -> L’Oreal Paris Voluminous Lash Paradise Mascara + Primer: A dual-ended mascara that features a lash primer and a mascara in one. The primer coats and conditions the lashes, while the mascara adds length, volume, and definition. The formula is enriched with jojoba oil, vitamin E, and rose oil to nourish and protect the lashes. The mascara is smudge-proof, flake-proof, and clump-proof.
  • Tinted Lip Balm -> Burt’s Bees Tinted Lip Balm: A hydrating lip balm that adds a sheer wash of color and shine to the lips. It’s made with shea butter, coconut oil, and botanical waxes to moisturize and nourish the lips. It comes in six shades, from nude to red, to suit every mood and occasion.
  • Vitamin C Radiance Serum -> CeraVe Skin Renewing Vitamin C Serum: A brightening serum that boosts the skin’s radiance and evens out the skin tone with vitamin C, ceramides, and hyaluronic acid. It also helps reduce the appearance of dark spots, fine lines, and wrinkles. It has a lightweight and fast-absorbing texture that layers well under other products.
  • Creme Cheek Blush -> Milani Cheek Kiss Cream Blush: A creamy blush that adds a natural flush of color to the cheeks. It’s infused with pomegranate, rose extract, and watermelon to nourish and hydrate the skin. It has a buildable and blendable formula that melts into the skin. It comes in six shades, from coral to mauve, to flatter every skin tone.

Coupon Codes and Loyalty Programs

If you want to save some money on Honest Beauty products, you might want to take advantage of some of these coupon codes and loyalty programs that the brand offers:

  • Honest Beauty Coupon Codes: You can find various coupon codes for Honest Beauty products on different websites. Some of the current coupon codes include:
    • SPECIAL10: 10% off your order
    • 25KRISTEN: 25% off your order
    • WINTERDIAPER: $30 off your first diaper bundle
  • Honest Beauty Loyalty Program: You can join the Honest Beauty Loyalty Program for free and earn points for every purchase, review, and referral you make. You can redeem your points for rewards like free products, discounts, and free shipping. You can also get access to exclusive offers, sneak peeks, and birthday surprises.

FAQs

Here are some of the frequently asked questions about Honest Beauty and their answers:

  • What is the Honest Beauty Clean Standard?
    • The Honest Beauty Clean Standard is the brand’s commitment to creating products that are made with natural and safe ingredients, free of over 3500 chemicals of concern. The brand also follows the guidelines of the Environmental Working Group (EWG), a non-profit organization that rates the safety of personal care products. The Honest Beauty Clean Standard also means that the brand uses sustainable and ethical practices, such as using recycled and recyclable packaging, supporting organic farming, and donating to social causes.
  • What does it mean to be Toxicologist Audited?
    • Toxicologist Audited means that every Honest Beauty product is reviewed and approved by a team of independent toxicologists who are experts in the field of safety and health. The toxicologists evaluate the ingredients, formulas, and packaging of the products to ensure that they meet the highest standards of quality and safety. The toxicologists also monitor the latest scientific research and regulatory updates to keep the products up to date and compliant.
  • What does it mean to be EWG Verified?
    • EWG Verified means that the product has met the strictest criteria of the Environmental Working Group (EWG), a non-profit organization that rates the safety of personal care products. To be EWG Verified, the product must:
      • Avoid ingredients that EWG has flagged for potential health concerns
      • Provide full transparency of ingredients and manufacturing processes
      • Use good manufacturing practices to ensure product quality and purity
  • What does Clinically Proven Efficacy mean?
    • Clinically Proven Efficacy means that the product has been tested and proven to deliver the results that it promises.
  • Are Honest Beauty products vegan and cruelty-free?
    • Yes, all Honest Beauty products are vegan and cruelty-free, meaning they do not contain any animal-derived ingredients or by-products, and they are not tested on animals. Honest Beauty is certified by PETA as a cruelty-free brand, and some of its products are also certified by Leaping Bunny, another animal welfare organization.
  • Are Honest Beauty products gluten-free and soy-free?
    • Most Honest Beauty products are gluten-free and soy-free, but some products may contain trace amounts of gluten or soy due to cross-contamination during manufacturing. If you have a gluten or soy allergy or sensitivity, you should check the ingredient list of each product before using it, or consult your doctor for advice.
  • How long do Honest Beauty products last?
    • Honest Beauty products have a shelf life of 12 to 24 months, depending on the product type and packaging. You can find the expiration date of each product on the bottom of the container or on the crimp of the tube. You can also look for the PAO (Period After Opening) symbol, which indicates how long the product will last after you open it. For example, if the symbol shows 12M, it means the product will last for 12 months after opening.
  • How can I contact Honest Beauty customer service?
    • If you have any questions, comments, or concerns about Honest Beauty products or services, you can contact the Honest Beauty customer service team by:
      • Phone: 1-888-862-8818 (Monday to Friday, 5 AM to 5 PM PST)
      • Email: [email protected]
      • Chat: Visit 19 and click on the chat icon at the bottom right corner of the screen (Monday to Friday, 5 AM to 5 PM PST)
      • Social Media: Follow and message @honest_beauty on Instagram, Facebook, Twitter, or Pinterest

Conclusion

Honest Beauty is a clean beauty brand that offers natural, effective, and affordable products for your skin, hair, and makeup needs. Founded by Jessica Alba, Honest Beauty follows the Honest Beauty Clean Standard, which means that the products are made with safe and high-quality ingredients, free of over 3500 chemicals of concern. Honest Beauty products are also vegan, cruelty-free, dermatologist-tested, and EWG-verified, meaning they meet the strictest standards of health and environmental safety. Honest Beauty also uses sustainable and ethical practices, such as using recycled and recyclable packaging, supporting organic farming, and donating to social causes.

Whether you’re looking for a hydrating moisturizer, a lengthening mascara, a tinted lip balm, a brightening serum, or a creamy blush, Honest Beauty has something for you. You can also save some money by using coupon codes and joining the loyalty program. And if you have any questions, you can always contact the friendly and helpful customer service team.

We hope this blog post has given you a comprehensive overview of Honest Beauty, its products, reviews, dupes, coupon codes, loyalty programs, FAQs, and more. If you’re interested in trying out Honest Beauty products, you can shop online or at retailers like Target, Ulta, and Amazon. And don’t forget to share your honest feedback and experience with us and other beauty lovers. Thank you for reading and happy shopping!

Love this? Share:

In This Post:

In This Post: