CoverGirl: A Makeup Brand for Everyone

If you are looking for affordable, accessible, and inclusive makeup products, you might want to check out CoverGirl. CoverGirl is one of the most recognizable and popular makeup brands in the world, with a history of celebrating authenticity, diversity, and self-expression through makeup. In this blog post, we will explore the background of the brand, its best-selling products, reviews, dupes, coupon codes and loyalty programs, FAQs, and more. Let’s get started!

Background of the Brand

CoverGirl was founded in 1961 by the Noxzema Chemical Company, which was known for its skin care products. CoverGirl initially offered two products: liquid makeup and pressed powder, which were marketed as “medicated” and “food for the skin”. The products contained ingredients like menthol, camphor, and bactericides, which were supposed to help prevent acne and improve skin health. CoverGirl also invested in magazine and television advertising, featuring well-known models and celebrities as the faces of the brand. Some of the most iconic CoverGirl spokeswomen include Christie Brinkley, Tyra Banks, Drew Barrymore, Ellen DeGeneres, Zendaya, and Lili Reinhart.

Over the years, CoverGirl expanded its product range and international presence, becoming the best-selling mass-marketed cosmetics line in the US by the 1980s. CoverGirl was acquired by Procter & Gamble in 1989, and later by Coty in 2016. In 2018, CoverGirl became the largest makeup brand to be Leaping Bunny Certified by Cruelty-Free International, which means that all of its products are certified cruelty-free, no matter where they are sold. CoverGirl also opened its first-ever flagship store in Times Square, New York City, in 2018, offering a wide selection of foundations, mascaras, blushes, lip kits, and more.

CoverGirl’s slogan has changed over time, reflecting its evolving vision and values. The original slogan was “Easy, Breezy, Beautiful, CoverGirl”, which emphasized the ease and beauty of using CoverGirl products. In 2017, the slogan was updated to “I Am What I Make Up”, which highlighted the power of makeup as a tool for self-expression and creativity. CoverGirl’s current slogan is “CoverGirl: Made in the Mirror”, which celebrates the diversity and individuality of CoverGirl users.

Best-Selling Products

CoverGirl offers a variety of makeup products for different skin types, tones, and preferences. Some of the best-selling products from CoverGirl are:

• CoverGirl + Olay Simply Ageless 3-in-1 Liquid Foundation: This foundation is a collaboration between CoverGirl and Olay, two leading beauty brands. It combines a primer, a foundation, and a concealer in one product, providing full coverage and hydration for mature skin. It also contains hyaluronic acid and vitamin C, which help reduce the appearance of wrinkles and fine lines. This foundation is available in 14 shades and has a SPF of 28.
• CoverGirl Lash Blast Volume Mascara: This mascara is one of the most popular mascaras in the market, delivering up to 10 times more volume than bare lashes. It has a patented volume-boosting formula and a big brush that coats every lash with intense black color. It is also hypoallergenic, ophthalmologist-tested, and suitable for contact lens wearers.
• CoverGirl Clean Fresh Skin Milk Foundation: This foundation is part of CoverGirl’s clean beauty line, which means that it is formulated without harsh chemicals like phthalates, formaldehyde, sulfates, parabens, and talc. It is also vegan and cruelty-free. This foundation provides light coverage and a dewy finish, while nourishing the skin with coconut milk and aloe vera. It is ideal for all skin types and comes in 14 shades.
• CoverGirl Exhibitionist Lipstick: This lipstick is a creamy and pigmented lipstick that delivers rich color and moisture to the lips. It has a smooth and comfortable formula that glides on easily and lasts for hours. It is available in 48 shades, ranging from nude to bold, and in three finishes: cream, demi-matte, and metallic.
• CoverGirl TruBlend Undercover Concealer: This concealer is a full-coverage concealer that hides dark circles, blemishes, and imperfections. It has a lightweight and blendable formula that does not crease or cake. It also has a large, fluffy applicator that makes application easy and precise. It comes in 30 shades that match the CoverGirl TruBlend Matte Made Foundation.

Reviews

CoverGirl products have received positive reviews from customers and experts alike. Here are some of the reviews from different sources:

• Amazon: CoverGirl products have an average rating of 4.5 out of 5 stars on Amazon, based on thousands of customer reviews. Some of the most praised products are the CoverGirl + Olay Simply Ageless 3-in-1 Liquid Foundation, the CoverGirl Lash Blast Volume Mascara, and the CoverGirl Exhibitionist Lipstick.
• Influenster: CoverGirl products have an average rating of 4.2 out of 5 stars on Influenster, based on hundreds of thousands of reviews from beauty enthusiasts. Some of the most loved products are the CoverGirl Clean Fresh Skin Milk Foundation, the CoverGirl TruBlend Undercover Concealer, and the CoverGirl Get In Line Liquid Eyeliner.
• Allure: CoverGirl products have won several Allure Best of Beauty Awards, which are given by the editors of the prestigious beauty magazine. Some of the award-winning products are the CoverGirl Exhibitionist Mascara, the CoverGirl TruBlend Undercover Concealer, and the CoverGirl Exhibitionist Lipstick in Seduce Scarlet.

Dupes

If you are looking for cheaper or more accessible alternatives to CoverGirl products, you might want to check out some of the dupes that are available in the market. Dupes are products that are similar in appearance, performance, or ingredients to another product, but usually at a lower price or with a different brand. Here are some of the dupes for CoverGirl products:

• CoverGirl + Olay Simply Ageless 3-in-1 Liquid Foundation Dupe: A dupe for this foundation is the Revlon Age Defying 3X Foundation, which also has a 3-in-1 formula that combines a primer, a foundation, and a concealer. It also contains anti-aging ingredients like hyaluronic acid and vitamin C, and has a SPF of 20. It is available in 12 shades and costs around $10.
• CoverGirl Lash Blast Volume Mascara Dupe: A dupe for this mascara is the Essence Lash Princess False Lash Effect Mascara, which also delivers dramatic volume and length to the lashes. It has a conic-shaped fiber brush that coats every lash with intense black color. It is also cruelty-free and costs around $5.
• CoverGirl Clean Fresh Skin Milk Foundation Dupe: A dupe for this foundation is the Wet n Wild Bare Focus Tinted Hydrator, which also provides light coverage and a dewy finish, while hydrating the skin with hyaluronic acid and squalane. It is also vegan and cruelty-free, and comes in 12 shades. It costs around $6.
• CoverGirl Exhibitionist Lipstick Dupe: A dupe for this lipstick is the Maybelline Color Sensational Creamy Matte Lipstick, which also has a creamy and pigmented formula that delivers rich color and moisture to the lips. It has a smooth and comfortable formula that lasts for hours. It is available in 35 shades and costs around $6.
• CoverGirl TruBlend Undercover Concealer Dupe: A dupe for this concealer is the L.A. Girl Pro Conceal HD Concealer, which also has a full-coverage formula that hides dark circles, blemishes, and imperfections. It has a lightweight and blendable formula that does not crease or cake. It also has a large, fluffy applicator that makes application easy and precise. It comes in 43 shades and costs around $5.

Coupon Codes and Loyalty Programs

If you want to save money on CoverGirl products, you might want to look for coupon codes and loyalty programs that offer discounts, rewards, or freebies. Here are some of the ways to get the best deals on CoverGirl products:

• CoverGirl Website: You can sign up for the CoverGirl newsletter on their website, and get 15% off your first order. You can also get free shipping on orders over $25, and free returns within 30 days. You can also find the latest news, tips, trends, and promotions on their website.
• RetailMeNot: You can find coupon codes and cash back offers for CoverGirl products on RetailMeNot, a website that aggregates deals from various sources. Some of the current offers are $10 off CoverGirl products of $20, $3 off two products, and $3 off your order.
• LOZO: You can find printable coupons for CoverGirl products on LOZO, a website that helps you save money on groceries and household items. Some of the current coupons are $7 off two CoverGirl Lash Blast mascaras, $4 off one CoverGirl Simply Ageless face product, and $2 off CoverGirl face products.
• CVS: You can join the CVS ExtraCare Beauty Club, a loyalty program that rewards you for buying beauty products.

FAQs

You might have some questions about CoverGirl products, such as how to use them, where to buy them, or how to contact them. Here are some of the frequently asked questions and answers about CoverGirl:

• Q: How do I find the right shade of foundation for my skin tone?
• A: CoverGirl has a shade finder tool on their website, which helps you find the best match for your skin tone and undertone. You can also use the virtual try-on feature, which allows you to see how different shades look on you using your camera or a photo. Alternatively, you can visit a CoverGirl store or a retailer that carries CoverGirl products and test the shades on your jawline or wrist.
• Q: Where can I buy CoverGirl products?
• A: CoverGirl products are widely available in the US and internationally, both online and offline. You can buy CoverGirl products from their website, or from other online retailers like Amazon, Walmart, Target, Ulta, and more. You can also find CoverGirl products in drugstores, supermarkets, department stores, and beauty stores near you. You can use the store locator tool on their website to find the nearest CoverGirl store or retailer.
• Q: How can I contact CoverGirl customer service?
• A: CoverGirl customer service is available to help you with any questions, comments, or concerns you might have about their products or services. You can contact them by phone, email, or mail. The phone number is 1-800-426-8374, and the email address is [email protected]. The mailing address is CoverGirl Consumer Affairs, 350 Fifth Avenue, 18th Floor, New York, NY 10118.

Conclusion

CoverGirl is a makeup brand that offers affordable, accessible, and inclusive products for everyone. Whether you are looking for a foundation, a mascara, a lipstick, or any other makeup product, you can find it at CoverGirl. CoverGirl products are also cruelty-free, clean, and high-quality, making them a great choice for your beauty needs. CoverGirl also has a history of celebrating authenticity, diversity, and self-expression through makeup, and has a slogan that reflects that: CoverGirl: Made in the Mirror. If you want to learn more about CoverGirl, you can visit their website, follow them on social media, or subscribe to their newsletter. Thank you for reading this blog post, and I hope you enjoyed it.