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ColourPop Cosmetics: A Cruelty-Free and Wallet-Friendly Beauty Brand

If you are looking for high-quality makeup products that are affordable, trendy, and cruelty-free, you might want to check out ColourPop Cosmetics. ColourPop is a popular online beauty brand that offers a wide range of products, from eyeshadows and lipsticks to skincare and brushes. In this blog post, we will explore the background of the brand, its best-selling products, reviews, dupes, coupon codes, loyalty programs, FAQs, and more. Let’s get started!

Background of the Brand

ColourPop was founded in 2014 by Seed Beauty, a company that also owns other beauty brands such as Kylie Cosmetics and Tati Beauty. ColourPop prides itself on creating a collection of cosmetic products that include a variety of shades, finishes, and formulas. A true Southern California brand, ColourPop is made in LA with shades and products that are inspired by the latest trends, whether it’s off the runway, on the streets of LA, or even off social media. ColourPop has an innovative approach to consumer engagement and communication and has collaborated with multiple up-and-coming bloggers and influencers. The brand launched exclusively with its e-commerce site in May of 2014.

Best-Selling Products

ColourPop is known for its frequent product launches and collaborations, which keep the customers excited and curious. Some of the best-selling products from ColourPop are:

  • Super Shock Shadows: These are the signature product of ColourPop, which are creamy, pigmented, and long-lasting eyeshadows that come in various finishes, such as matte, metallic, glitter, and ultra-glitter. They have a unique bouncy texture that melts into the skin and blends easily. Some of the most popular shades are Ritz, Frog, Sailor, and Birthday Wish.
  • Lippie Stix: These are slim, twist-up lipsticks that have a creamy formula and a matte or satin finish. They are comfortable to wear and have a delicious vanilla scent. They come in a range of colors, from nudes and pinks to reds and berries. Some of the fan-favorites are Lumiere, Brink, Cookie, and Ziggie.
  • Lux Lipsticks: These are bullet lipsticks that have a luxurious packaging and a rich formula. They have a creamy matte, crème, or blur finish and are infused with acai, jojoba, and pomegranate seed oils to nourish the lips. They have a subtle rose scent and glide on smoothly. Some of the best-selling shades are Appy, What’s Your Sign, LA Lady, and Money Moves.
  • BFF Mascara: This is a volumizing and lengthening mascara that comes in a variety of colors, such as black, brown, purple, pink, yellow, and blue. It has a tapered brush that coats every lash and a buildable formula that does not flake or smudge. It adds drama and fun to any eye look. Some of the most popular colors are Black on Black, Brownie Points, Purple Prose, and Pink Inc.
  • Pretty Fresh Collection: This is a skincare-infused makeup collection that features products such as tinted moisturizer, concealer, primer, setting spray, and hyaluronic acid. These products are designed to hydrate, smooth, and brighten the skin while providing a natural and fresh coverage. They are suitable for all skin types and contain ingredients such as coconut water, hyaluronic acid, and niacinamide.


ColourPop has received rave reviews from customers and critics alike for its quality, variety, and affordability. The brand has a loyal fan base that loves to share their opinions and feedback on social media and online platforms. Some of the positive aspects of ColourPop that are often praised are:

  • The price: ColourPop offers products that are comparable or even superior to high-end brands at a fraction of the cost. Most of the products are under $10, which makes them accessible and budget-friendly. Customers can also take advantage of discounts, sales, and bundles to save even more money.
  • The cruelty-free status: ColourPop is a cruelty-free brand, which means that none of its products or ingredients are tested on animals. This is an important factor for many customers who care about animal welfare and ethical beauty. ColourPop also has many vegan products, which are clearly labeled on the website and packaging.
  • The diversity: ColourPop caters to a diverse and inclusive audience, which is reflected in its product range and marketing. The brand offers products that suit different skin tones, preferences, and styles. The brand also features models and influencers of different ethnicities, genders, and ages in its campaigns and collaborations.

Of course, no brand is perfect, and ColourPop also has some drawbacks that are often mentioned by customers. Some of the negative aspects of ColourPop that are frequently complained about are:

  • The shipping: ColourPop ships internationally, but the shipping costs and times can vary depending on the destination and the order size. Some customers have reported delays, damages, or missing items in their orders. ColourPop does offer free domestic shipping on orders over $30 and free international shipping on orders over $60, but some customers still find the shipping fees too high or the delivery too slow.
  • The customer service: ColourPop has a customer service team that can be contacted via email or chat, but some customers have reported unsatisfactory or unresponsive interactions. Some customers have experienced difficulties with returns, refunds, exchanges, or replacements. ColourPop does have a FAQ section on its website and a social media presence, but some customers still feel that the customer service could be improved.
  • The stock issues: ColourPop is known for its frequent product launches and collaborations, which generate a lot of hype and demand. However, this also means that some products can sell out quickly or be limited edition, which can frustrate customers who miss out on their desired items. ColourPop does restock some of its products, but not all of them, and the restock dates and times are not always announced in advance.


Dupes are products that are similar or identical to another product, but cheaper or more accessible. ColourPop is often considered a dupe brand itself, as it offers products that are comparable to high-end brands at a lower price. However, some customers might still look for dupes of ColourPop products, either because they are out of stock, discontinued, or not available in their region. Here are some examples of dupes of ColourPop products that can be found in other brands:

  • Super Shock Shadow in Ritz: This is a sheer nude eyeshadow with silver glitter that can be used as a topper or alone for a sparkly look. A dupe for this product is the Revlon Colorstay Creme Eyeshadow in 705 Creme Brulee, which is also a creamy, glittery, and long-lasting eyeshadow that comes in a similar shade and finish.
  • Lippie Stix in Lumiere: This is a dusty mauve pink lipstick with a matte finish that was created in collaboration with YouTuber Kathleen Lights. A dupe for this product is the Maybelline Color Sensational Creamy Matte Lipstick in 655 Daringly Nude, which is also a matte lipstick that has a similar color and formula.
  • Lux Lipstick in Appy: This is a warm beige nude lipstick with a crème finish that is part of the Zodiac collection. A dupe for this product is the Milani Color Statement Lipstick in 26 Nude Creme, which is also a creamy lipstick that has a similar shade and texture.
  • BFF Mascara in Purple Prose: This is a bright purple mascara that adds a pop of color to the lashes. A dupe for this product is the NYX Color Mascara in Purple, which is also a colorful mascara that has a similar hue and effect.
  • Pretty Fresh Tinted Moisturizer: This is a hydrating tinted moisturizer that provides a natural and dewy coverage. A dupe for this product is the Covergirl Clean Fresh Skin Milk Foundation, which is also a moisturizing foundation that has a similar finish and ingredients.

Coupon Codes and Loyalty Programs

ColourPop offers various ways for customers to save money and get rewards for their purchases. Some of the coupon codes and loyalty programs that ColourPop offers are:

  • ColourPop Rewards: This is a loyalty program that allows customers to earn points for every dollar spent, refer friends, write reviews, and complete surveys. The points can be redeemed for discounts, free products, or exclusive offers. Customers can also get access to perks such as early access, birthday rewards, and free shipping.
  • ColourPop Email Newsletter: This is a newsletter that customers can subscribe to receive updates, news, tips, and promotions from ColourPop. Customers can also get a 10% off coupon code for their first order when they sign up for the newsletter.
  • ColourPop Social Media: This is where customers can follow ColourPop on platforms such as Instagram, Twitter, Facebook, YouTube, TikTok, and Pinterest. Customers can get sneak peeks, swatches, tutorials, giveaways, and coupon codes from ColourPop’s social media accounts.
  • ColourPop Affiliates and Influencers: These are people who partner with ColourPop to promote and review their products. Customers can get coupon codes, discounts, or free products from ColourPop’s affiliates and influencers, who usually share them on their blogs, videos, or social media posts.


  • Q: How can I buy ColourPop products?
  • A: You can buy ColourPop products from their official website,, or from their authorized sellers, such as ULTA beauty, The Disney Store, and Sephora Australia. You can also use Alipay to shop from ColourPop’s website if you are in China.
  • Q: How can I get free shipping from ColourPop?
  • A: You can get free domestic shipping from ColourPop on orders over $30, and free international shipping on orders over $60. You can also look for coupon codes or promotions that offer free shipping on certain occasions or products.
  • Q: How can I contact ColourPop customer service?
  • A: You can contact ColourPop customer service via email or chat. You can find their contact information and hours of operation on their website. You can also reach out to them on their social media platforms, such as Instagram, Twitter, Facebook, YouTube, TikTok, and Pinterest.
  • Q: How can I return or exchange ColourPop products?
  • A: You can return or exchange ColourPop products within 30 days of purchase, as long as they are unused and in their original packaging. You will need to contact ColourPop customer service to initiate the return or exchange process and get a return authorization number. You will also need to pay for the return shipping costs, unless the return or exchange is due to a mistake or defect from ColourPop.
  • Q: How can I find out about new launches and collaborations from ColourPop?
  • A: You can find out about new launches and collaborations from ColourPop by subscribing to their email newsletter, joining their rewards program, and following them on their social media platforms. You can also check their website regularly for updates and announcements.


ColourPop Cosmetics is a beauty brand that offers high-quality, cruelty-free, and wallet-friendly products that cater to a diverse and inclusive audience. Whether you are looking for eyeshadows, lipsticks, mascaras, or skincare products, you can find something that suits your style, preference, and budget from ColourPop. ColourPop also keeps its customers engaged and excited with its frequent product launches and collaborations, which feature the latest trends, colors, and formulas. If you are a makeup lover who wants to try something new, fun, and affordable, you should definitely give ColourPop a try. You won’t regret it! 

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