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Clarins: The Science of Skincare since 1954

Are you looking for a skincare brand that combines natural ingredients, scientific innovation, and environmental responsibility? If so, you might want to check out Clarins, one of the leading luxury beauty brands in the world. In this blog post, we will explore the history, products, reviews, dupes, and offers of Clarins, and answer some frequently asked questions about this iconic brand.

Background of the brand

Clarins was founded in 1954 by Jacques Courtin-Clarins, a French medical student who had a passion for beauty and wellness. He opened his first beauty institute in Paris, where he offered personalized treatments using plant-based oils and creams. He soon realized that his clients wanted not only effective products, but also advice and guidance on how to take care of their skin and body. He then developed a holistic approach to beauty, based on four pillars: products, spa treatments, lifestyle, and diet.

Clarins became a pioneer in the field of natural skincare, using only the best ingredients from plants, flowers, fruits, and seeds. The brand also invested in research and innovation, creating formulas that were both gentle and powerful, and that addressed the specific needs of different skin types and concerns. Clarins also became known for its signature application methods, which involved gentle massage and pressure points to enhance the absorption and efficacy of the products.

Today, Clarins is still a family-owned company, led by the sons of Jacques Courtin-Clarins, Christian and Olivier. The brand has expanded its product range to include makeup, body care, sun care, and men’s care, as well as a line of organic and vegan products called My Clarins. Clarins is also committed to social and environmental responsibility, supporting various causes such as women’s empowerment, biodiversity, and plastic reduction.

Best-selling products

Clarins has a wide range of products for every skin need and preference, but some of its best-selling and most iconic products are:

  • Double Serum: This is Clarins’ most powerful anti-aging serum, which contains 21 plant extracts that work together to boost the skin’s vital functions, such as hydration, nutrition, oxygenation, regeneration, and protection. The serum has a unique dual-chamber bottle that delivers the optimal dose of water-soluble and oil-soluble ingredients, ensuring a perfect blend of performance and comfort. The serum claims to visibly reduce the appearance of wrinkles, pores, and uneven skin tone, and to enhance the skin’s radiance, firmness, and elasticity.
  • Beauty Flash Balm: This is Clarins’ instant beauty booster, which can be used as a primer, a mask, or a moisturizer. The balm has a creamy texture that melts into the skin, creating a smooth and luminous canvas for makeup. The balm also contains plant extracts that help to tighten, brighten, and hydrate the skin, as well as to reduce the signs of fatigue and stress.
  • Lip Comfort Oil: This is Clarins’ nourishing and shiny lip oil, which can be used alone or over lipstick. The oil has a lightweight and non-sticky formula that coats the lips with a glossy and colorful veil. The oil also contains plant oils that moisturize, plump, and protect the lips, as well as a sponge applicator that delivers a precise and sensorial application.


Clarins products have received many positive reviews from customers and experts alike, who praise the brand’s quality, effectiveness, and innovation. Here are some examples of reviews from different sources:

  • Influenster: This is a website where users can rate and review products, as well as discover new ones. Clarins has an average rating of 4.4 out of 5 stars, based on over 100,000 reviews. Some of the most reviewed products are the Double Serum, the Beauty Flash Balm, and the Lip Comfort Oil, which all have over 4,000 reviews and ratings above 4.5 stars.
  • Allure: This is a magazine that covers beauty, fashion, and lifestyle topics. Clarins has won several Allure Best of Beauty Awards, which are given to the most outstanding products in the industry. Some of the award-winning products are the Double Serum, the Beauty Flash Balm, the Lip Comfort Oil, and the Instant Light Natural Lip Perfector.
  • Dermstore: This is an online retailer that sells professional and dermatologist-recommended skincare products. Clarins has an average rating of 4.5 out of 5 stars, based on over 2,000 reviews. Some of the most reviewed products are the Double Serum, the Beauty Flash Balm, and the Gentle Foaming Cleanser, which all have over 200 reviews and ratings above 4.5 stars.


Clarins products are known for their high quality and performance, but they also come with a high price tag. If you are looking for more affordable alternatives, you might want to check out some of these dupes, which have similar ingredients, benefits, and results as Clarins products, but at a lower cost.

  • Double Serum: A possible dupe for this product is the L’Oreal Paris Revitalift Derm Intensives 1.5% Pure Hyaluronic Acid Serum, which costs $23.99 for 1 oz, compared to $89 for 1 oz of the Double Serum. This serum also contains a blend of water-soluble and oil-soluble ingredients, such as hyaluronic acid, glycerin, and propanediol, which help to hydrate, plump, and smooth the skin. The serum also claims to visibly reduce wrinkles and improve skin texture in one week.
  • Beauty Flash Balm: A possible dupe for this product is the e.l.f. Cosmetics Hydrating Primer Serum, which costs $10 for 1.01 oz, compared to $49 for 1.7 oz of the Beauty Flash Balm. This serum also has a creamy texture that glides on the skin, creating a smooth and radiant base for makeup. The serum also contains plant extracts, such as aloe vera, coconut water, and green tea, which help to soothe, hydrate, and refresh the skin.
  • Lip Comfort Oil: A possible dupe for this product is the NYX Professional Makeup #Thisiseverything Lip Oil, which costs $6 for 0.27 oz, compared to $26 for 0.1 oz of the Lip Comfort Oil. This oil also has a lightweight and non-sticky formula that coats the lips with a glossy and tinted finish. The oil also contains plant oils, such as almond, avocado, and rosehip, which help to nourish, soften, and protect the lips.

Coupon codes and loyalty programs

If you want to save some money and get some perks when shopping for Clarins products, you might want to take advantage of some of these coupon codes and loyalty programs, which offer discounts, free samples, gifts, and rewards.

  • Clarins USA: This is the official website of Clarins in the United States, where you can find the full range of products, as well as exclusive offers and deals. Some of the current coupon codes and promotions are:
    • SPRING21: This code gives you a free 5-piece gift, valued at $80, with any $100+ order. The gift includes a cosmetic pouch and four travel-size products: Gentle Foaming Cleanser, Super Restorative Total Eye Concentrate, Super Restorative Day Cream, and Super Restorative Night Cream. BIRTHDAY: This code gives you a free 3-piece gift, valued at $23, with any order during your birthday month. The gift includes a mini Lip Comfort Oil, a mini Instant Light Natural Lip Perfector, and a mini Joli Rouge Velvet Lipstick. FREESHIP: This code gives you free standard shipping on any order, with no minimum purchase required.
    Clarins USA also has a loyalty program called Club Clarins, which allows you to earn points for every purchase, write reviews, and refer friends. You can redeem your points for free full-size products, deluxe samples, or e-gift cards. You can also enjoy benefits such as early access to new products, exclusive offers, and birthday surprises.


Here are some of the most frequently asked questions about Clarins, along with their answers:

  • Are Clarins products natural? Clarins products are made with natural ingredients, such as plant extracts, oils, and waters, that are carefully selected for their quality, safety, and effectiveness. Clarins also avoids using ingredients that are harmful to the skin or the environment, such as parabens, phthalates, sulfates, and mineral oils. However, Clarins products are not 100% natural, as they also contain some synthetic ingredients that are necessary to ensure the stability, preservation, and performance of the formulas.
  • Are Clarins products vegan? Clarins products are not vegan, as some of them contain animal-derived ingredients, such as beeswax, honey, lanolin, and collagen. However, Clarins has a line of organic and vegan products called My Clarins, which are certified by The Vegan Society and COSMOS Organic. My Clarins products are made with 88% natural ingredients, and do not contain any animal-derived ingredients, alcohol, or silicone.
  • Are Clarins products cruelty-free? Clarins products are cruelty-free, as the brand does not test its products or ingredients on animals, nor does it sell its products in countries where animal testing is required by law. Clarins also supports various animal welfare organizations, such as The Humane Society International and The Jane Goodall Institute.
  • How can I find the best Clarins products for my skin type and concerns? Clarins offers a variety of products for different skin types and concerns, such as dry, oily, sensitive, mature, dull, or blemish-prone skin. You can find the best Clarins products for your skin by using the online skin consultation tool, which will ask you a few questions about your skin and recommend the most suitable products for your needs. You can also visit a Clarins counter or spa, where a beauty expert will analyze your skin and give you personalized advice and samples.
  • How can I get the most out of my Clarins products? Clarins products are designed to deliver optimal results when used with the right application methods, which are based on the principles of aromatherapy and phytotherapy. Clarins products come with detailed instructions on how to apply them, using gentle massage and pressure techniques that stimulate blood circulation, lymphatic drainage, and skin absorption. You can also watch the online tutorials and videos, which will show you how to use Clarins products step by step.


Clarins is a brand that has been dedicated to the science of skincare since 1954, offering natural, innovative, and responsible products that cater to every skin need and preference. Clarins products are not only effective, but also enjoyable to use, thanks to their sensorial textures, fragrances, and application methods. Whether you are looking for a serum, a balm, an oil, or anything in between, Clarins has something for you. So, why not give Clarins a try and see for yourself why it is one of the most trusted and loved beauty brands in the world?

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