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Beautycounter: A Clean Beauty Brand You Need to Know


If you are looking for skin care, makeup, bath and body products that are safe, effective, and sustainable, you might want to check out Beautycounter. Beautycounter is a clean beauty brand that aims to create products that are good for your health and the environment. In this blog post, we will explore the background of the brand, its best-selling products, reviews, dupes, coupon codes, loyalty programs, FAQs, and more. Let’s get started!

Background of the brand

Beautycounter was founded in 2013 by Gregg Renfrew, a former CEO of The Wedding List and a serial entrepreneur. Renfrew was inspired to start Beautycounter after watching a documentary called An Inconvenient Truth, which exposed the harmful effects of climate change. She realized that there was a lack of regulation and transparency in the personal care industry, and that many products contained ingredients that were potentially harmful to human health and the environment. She decided to create a brand that would offer safer alternatives and advocate for more health-protective legislation and standards.

Beautycounter follows a rigorous ingredient selection process, which involves screening every ingredient for safety, sourcing responsibly, and testing every batch for contaminants. The brand also maintains a “Never List” of over 1,800 ingredients that are banned or restricted from its formulations, such as parabens, phthalates, sulfates, synthetic fragrances, and more. Beautycounter also strives to reduce its environmental impact by using recyclable packaging, offsetting its carbon emissions, and supporting various sustainability initiatives.

Best-selling products

Beautycounter offers a wide range of products for different skin types and concerns, as well as makeup, bath and body, hair care, and sun care products. Some of its best-selling products are:


Beautycounter has received many positive reviews from customers and experts alike. The brand has a 4.5-star rating on Trustpilot, based on over 2,000 reviews. Some of the common praises are:

  • The products are high-quality, effective, and gentle on the skin.
  • The customer service is friendly, helpful, and responsive.
  • The brand is transparent, ethical, and trustworthy.

Some of the common complaints are:

  • The products are expensive and not affordable for everyone.
  • The shipping and delivery can be slow and unreliable.
  • The products can sometimes cause allergic reactions or breakouts.


If you love Beautycounter products but find them too pricey, you might want to look for some dupes or alternatives that have similar ingredients, benefits, and performance. Here are some examples of dupes for some of the popular Beautycounter products:

  • Countertime Tetrapeptide Supreme Cream -> CeraVe Skin Renewing Night Cream: Both products are rich and hydrating moisturizers that contain peptides, niacinamide, and ceramides, which help to improve the skin barrier, firmness, and smoothness. The CeraVe product is more affordable and widely available, but the Beautycounter product has a more luxurious and natural formula.
  • Dew Skin Tinted Moisturizer -> BareMinerals Complexion Rescue Tinted Hydrating Gel Cream: Both products are lightweight and sheer tinted moisturizers that provide SPF protection and a dewy finish. They also contain hyaluronic acid, vitamin C, and plant extracts, which help to moisturize, brighten, and soothe the skin. The BareMinerals product is cheaper and has more shades, but the Beautycounter product has a cleaner and more sustainable formula.
  • Counter+ All Bright C Serum -> Mad Hippie Vitamin C Serum: Both products are potent and fast-absorbing serums that contain vitamin C, turmeric, and other antioxidants, which help to brighten, firm, and smooth the skin. They also have a citrus scent and a silky texture. The Mad Hippie product is more budget-friendly and vegan, but the Beautycounter product has a higher concentration of vitamin C and a more elegant packaging.

Coupon codes and loyalty programs

Beautycounter offers various ways to save money and get rewards for shopping with them. Some of the options are:

  • Band of Beauty Membership: This is a loyalty program that costs $29 per year and gives you access to free shipping on orders over $100, 10% product credit on every order, a welcome gift when you spend $50 or more, and exclusive offers and promotions.
  • Clean for All 20: This is a coupon code that gives you 20% off your first order when you shop online. You just need to enter the code CLEANFORALL20 at checkout and enjoy the discount.
  • Refer a Friend: This is a referral program that allows you to share a $10 off coupon with your friends and family and get a $10 off coupon for yourself when they make their first purchase.


Here are some of the frequently asked questions about Beautycounter and their answers:

  • Is Beautycounter cruelty-free?: Yes, Beautycounter is certified cruelty-free by Leaping Bunny, which means that none of its products or ingredients are tested on animals.
  • Is Beautycounter vegan?: No, Beautycounter is not entirely vegan, as some of its products contain animal-derived ingredients such as beeswax, lanolin, carmine, and honey. However, the brand does offer some vegan products, which are marked with a “V” on their website.
  • Is Beautycounter gluten-free?: Yes, Beautycounter is gluten-free, as none of its products contain wheat, barley, rye, or oats. However, the brand does not test for trace amounts of gluten, so there might be a risk of cross-contamination for people with severe gluten allergies or sensitivities.
  • Where can I buy Beautycounter products?: You can buy Beautycounter products online through their website, or through one of their consultants, who are independent representatives of the brand. You can also find Beautycounter products in some physical stores or pop-ups, which are listed on their website.


Beautycounter is a clean beauty brand that offers skin care, makeup, bath and body products that are safe, effective, and sustainable. The brand has a strong mission to create products that are good for your health and the environment, and to advocate for more health-protective legislation and standards. The brand also has a loyal customer base, a generous loyalty program, and a variety of products for different needs and preferences. If you are interested in trying Beautycounter products, you can use the coupon code CLEANFORALL20 to get 20% off your first order or join the Band of Beauty Membership to get free shipping, product credit, and more. Thank you for reading this blog post, and I hope you found it informative and helpful. Have a great day! 

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