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Beauty Bay: The Ultimate Online Destination for Beauty Lovers

If you are a beauty enthusiast, you probably have heard of Beauty Bay, one of the largest online beauty retailers in the UK. But do you know the story behind this brand, what makes it stand out from the crowd, and what are some of its best-selling products? In this blog post, we will explore everything you need to know about Beauty Bay, from its humble beginnings to its current status as a beauty powerhouse. We will also share some honest reviews, dupes, coupon codes, and FAQs to help you make the most of your shopping experience. Let’s get started!

Background of the Brand

Beauty Bay was founded in 1999 by two brothers, David and Alex Zelenski, who started selling fragrances online under the name They soon expanded their product range to include cosmetics, skincare, haircare, and more, and rebranded as in 2005. Since then, Beauty Bay has grown to become one of the most popular and trusted online beauty destinations, offering over 10,000 products from over 200 brands, including exclusive and hard-to-find ones. Beauty Bay also launched its own range of products in 2018, called By BEAUTY BAY, which features high-quality and affordable makeup, skincare, haircare, and accessories.

Beauty Bay’s mission is to empower its customers to express their individuality and creativity through beauty. It does so by providing a curated and diverse selection of products, as well as inspiring and informative content, such as tutorials, trends, reviews, and advice. Beauty Bay also values customer satisfaction and loyalty, and offers fast and free delivery, easy returns, and excellent customer service.

Best-Selling Products

With so many products to choose from, it can be hard to decide what to buy from Beauty Bay. To help you out, here are some of the best-selling products that have received rave reviews from customers and influencers alike:

  • By BEAUTY BAY Reckless Romance 20 Colour Palette: This is the latest eyeshadow palette from By BEAUTY BAY, and it is perfect for creating romantic and edgy looks. It features 20 highly pigmented and blendable shades, ranging from soft neutrals to bold brights, in matte, shimmer, and metallic finishes. Whether you want a subtle daytime look or a dramatic evening look, this palette has you covered.
  • Foreo BEAR 2 Body – Evergreen: This is a revolutionary device that uses microcurrent and T-Sonic pulsations to tone, firm, and sculpt your body. It targets areas such as the arms, abs, thighs, and buttocks, and helps to reduce the appearance of cellulite, stretch marks, and sagging skin. It also has a smart app that guides you through personalized routines and tracks your progress. It is safe, effective, and easy to use, and delivers visible results in just a few minutes a day.
  • The Ordinary Multi-Peptide Lash and Brow Serum – 5ml: This is a serum that enhances the length, density, and volume of your lashes and brows. It contains a blend of peptides, amino acids, and vitamins that nourish and strengthen the hair follicles, and prevent breakage and shedding. It also has a lightweight and non-irritating formula that is suitable for all skin types. With regular use, you can expect to see fuller and longer lashes and brows in just a few weeks.
  • By BEAUTY BAY Chamomile + Oat Lipid Cleansing Balm – 2 x 90ml: This is a cleansing balm that melts away makeup, dirt, and impurities, while soothing and hydrating your skin. It contains chamomile and oat lipids that calm and repair the skin barrier, as well as sunflower and sweet almond oils that moisturize and nourish the skin. It also has a soft and creamy texture that glides on smoothly and rinses off easily, leaving your skin clean, soft, and supple.


If you are still not convinced by the products we mentioned above, you can check out some of the reviews that customers have left on Beauty Bay’s website. Here are some examples:

  • By BEAUTY BAY Reckless Romance 20 Colour Palette: “This palette is amazing! The colours are so pigmented and blendable, and the shimmers are stunning. I love the variety of shades and finishes, and how they can create different looks for different occasions. The packaging is also gorgeous and sturdy, and the mirror is a nice bonus. This is definitely one of my favourite palettes ever, and I highly recommend it to anyone who loves eyeshadow.” – Jessica, 5 stars
  • Foreo BEAR 2 Body – Evergreen: “I have been using this device for a month now, and I can see a noticeable difference in my body. My skin is firmer, smoother, and more toned, and my cellulite and stretch marks are less visible. I also feel more confident and comfortable in my own skin. The device is easy to use and charge, and the app is very helpful and motivating. It is worth every penny, and I would definitely buy it again.” – Anna, 5 stars
  • The Ordinary Multi-Peptide Lash and Brow Serum – 5ml: “This serum works wonders for my lashes and brows. I have noticed a significant improvement in their length, thickness, and health, and I get compliments all the time. I apply it every night before bed, and it does not irritate my eyes or skin. It is also very affordable and lasts a long time. I am very happy with this product, and I will continue to use it.” – Sarah, 5 stars
  • By BEAUTY BAY Chamomile + Oat Lipid Cleansing Balm – 2 x 90ml: “This cleansing balm is a game-changer for my skin. It removes all my makeup and dirt without stripping or drying my skin. It also soothes and hydrates my skin, and makes it feel soft and smooth. It has a lovely scent and texture, and a little goes a long way. It is gentle enough for daily use, and suitable for all skin types. I love this product, and I will never go back to any other cleanser.” – Laura, 5 stars


If you are looking for cheaper alternatives to some of the products from Beauty Bay, you might be interested in some of the dupes that we have found for you. These are products that have similar formulas, colours, or effects, but at a lower price point. Here are some of the dupes that we have discovered:

  • By BEAUTY BAY Reckless Romance 20 Colour Palette: A dupe for this palette is the Makeup Revolution Forever Flawless Allure Palette, which has 18 shades of matte, shimmer, and glitter eyeshadows, in a similar colour scheme and quality, for only $15.00.
  • Foreo BEAR 2 Body – Evergreen: A dupe for this device is the NuFACE NuBODY Skin Toning Device, which also uses microcurrent technology to tone and firm the body, for $399.00, which is still cheaper than the original price of $297.50.
  • The Ordinary Multi-Peptide Lash and Brow Serum – 5ml: A dupe for this serum is the RevitaLash Advanced Eyelash Conditioner – 2ml, which also contains peptides, amino acids, and vitamins to enhance the lashes, for $98.00, which is still cheaper than the original price of $150.00.
  • By BEAUTY BAY Chamomile + Oat Lipid Cleansing Balm – 2 x 90ml: A dupe for this cleansing balm is the Banila Co Clean It Zero Cleansing Balm Original – 100ml, which also contains sunflower and sweet almond oils to cleanse and moisturize the skin, for $19.00, which is still cheaper than the original price of $24.00.

Coupon Codes and Loyalty Programs

If you want to save even more money on your Beauty Bay purchases, you can take advantage of some of the coupon codes and loyalty programs that they offer. Here are some of the ways that you can get discounts, freebies, and rewards from Beauty Bay:

  • Coupon Codes: Beauty Bay occasionally offers coupon codes that you can use to get discounts on your orders. You can find these codes on their website, social media, newsletters, or third-party sites. Some of the current coupon codes are:
    • BB10: Get 10% off your first order of $50 or more.
    • BBFREE: Get free shipping on orders of $25 or more.
    • BBGIFT: Get a free gift with orders of $75 or more.
  • Loyalty Programs: Beauty Bay has a loyalty program called Tribe, which allows you to earn points for every purchase, review, or referral that you make. You can then redeem these points for discounts, free products, or exclusive perks.


You might have some questions about Beauty Bay, such as how to order, how to pay, how to return, or how to contact them. Here are some of the frequently asked questions and their answers:

  • How to order from Beauty Bay?: You can order from Beauty Bay by browsing their website or app, adding the products you want to your basket, and checking out. You will need to create an account or log in, provide your delivery and billing details, and choose your preferred payment method and delivery option. You will then receive a confirmation email with your order number and tracking information.
  • How to pay for Beauty Bay?: You can pay for Beauty Bay using various methods, such as credit or debit cards, PayPal, Klarna, Afterpay, Apple Pay, or Google Pay. You can also use Beauty Bay gift cards or Tribe points to pay for your order. Beauty Bay accepts payments in different currencies, such as GBP, EUR, USD, CAD, AUD, NZD, and more. You can change the currency on the website or app by clicking on the flag icon at the top right corner.
  • How to return to Beauty Bay?: You can return to Beauty Bay within 14 days of receiving your order, as long as the products are unused, unopened, and in their original packaging. You will need to contact Beauty Bay’s customer service team via email or live chat, and provide your order number and the reason for your return. You will then receive a return label and instructions on how to send your package back. You will be responsible for the cost of return postage, unless the products are faulty or damaged. You will receive a refund or exchange within 14 days of Beauty Bay receiving your return.
  • How to contact Beauty Bay?: You can contact Beauty Bay’s customer service team via email or live chat, which are available 24/7. You can also reach out to them via social media, such as Facebook, Twitter, Instagram, or YouTube. You can find their contact details on their website or app, under the “Help” section.


We hope that this blog post has given you a comprehensive overview of Beauty Bay, one of the best online beauty retailers in the UK. Whether you are looking for makeup, skincare, haircare, or accessories, Beauty Bay has something for everyone, at every budget and preference. You can also enjoy their exclusive and hard-to-find brands, their own range of products, their inspiring and informative content, and their excellent customer service and loyalty program. So, what are you waiting for? Head over to Beauty Bay’s website or app, and treat yourself to some beauty goodies today! 

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