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Aveeno: A Natural and Effective Skincare Brand

If you are looking for a skincare brand that combines natural ingredients, scientific research, and affordable prices, you may want to check out Aveeno. Aveeno is a popular and trusted brand that offers a wide range of products for different skin types and concerns, from dryness and eczema to aging and sun protection. In this blog post, we will explore the history, benefits, and features of Aveeno, as well as some of its best-selling products, reviews, dupes, coupon codes, and frequently asked questions. Let’s get started!

Background of the brand

Aveeno was founded in 1945 by two brothers, Albert and Sidney Musher, who were fascinated by the healing properties of oats. They collaborated with dermatologists from the Mayo Clinic to create their first product, a soothing bath treatment made from finely milled colloidal oatmeal. The name Aveeno comes from the scientific name of the common oat, Avena sativa.

Since then, Aveeno has expanded its product line to include body, face, hair, sun, and baby care products, all based on natural ingredients such as oats, soy, feverfew, blackberry, and wheat. Aveeno claims that its products are clinically proven to nourish, balance, and protect the skin, thanks to its patented Active Naturals technology. Aveeno is also committed to sustainability and social responsibility, using recycled materials, renewable energy, and supporting various causes and communities.

Best-selling products

Aveeno has a loyal fan base that loves its gentle, effective, and affordable products. Some of its best-selling products are:

  • Aveeno Daily Moisturizing Lotion: This is a classic moisturizer that hydrates and soothes dry and sensitive skin for up to 24 hours. It contains colloidal oatmeal and rich emollients that form a protective barrier and prevent moisture loss. It is fragrance-free, non-greasy, and non-comedogenic
  • Aveeno Positively Radiant Daily Moisturizer: This is a facial moisturizer that brightens and evens out the skin tone, while providing SPF 15 protection. It contains Total Soy Complex, which helps reduce the appearance of dark spots, dullness, and discoloration. It is oil-free, hypoallergenic, and non-comedogenic
  • Aveeno Eczema Therapy Daily Moisturizing Cream: This is a therapeutic cream that relieves and prevents the symptoms of eczema, such as itching, dryness, redness, and irritation. It contains colloidal oatmeal, ceramides, and panthenol, which help restore the skin’s natural barrier and balance. It is steroid-free, fragrance-free, and dermatologist-recommended
  • Aveeno Skin Relief Moisture Repair Cream: This is an intensive cream that repairs and restores extremely dry and cracked skin. It contains colloidal oatmeal, shea butter, and glycerin, which help replenish and lock in moisture. It is fragrance-free, non-comedogenic, and clinically shown to improve skin quality in four weeks
  • Aveeno Clear Complexion Daily Moisturizer: This is a facial moisturizer that helps clear and prevent acne breakouts, while improving the skin texture and tone. It contains salicylic acid, a proven acne-fighting ingredient, and Total Soy Complex, which helps reduce the appearance of marks and blemishes. It is oil-free, hypoallergenic, and non-comedogenic


Aveeno products have received mostly positive reviews from customers and experts alike. According to a review analysis by Honest Brand Reviews, Aveeno products are praised for their noticeable improvements to skin moisture, softness, clarity, and irritation. Customers also appreciate the natural ingredients, the affordable prices, and the availability of the products.

Some of the negative reviews reported inadequate dry skin relief, undesirable textures and scents, allergic reactions, and packaging issues. Some customers also wished for more variety and innovation in the product line.

Overall, Aveeno products seem to have a high satisfaction rate and a loyal following, especially among those with dry and sensitive skin.


If you are looking for cheaper or more accessible alternatives to Aveeno products, you may want to check out some of the dupes that have been suggested by various sources. Here are some examples of Aveeno dupes and their similarities and differences:

  • Neutrogena Sheer Zinc Mineral Sunscreen Lotion – SPF 50: This is a dupe for Aveeno Baby Continuous Protection Sensitive Skin Lotion Zinc Oxide Sunscreen with Broad Spectrum SPF 50. They both contain zinc oxide as the active ingredient, which provides physical sun protection and is gentle on the skin. They also have similar textures, prices, and ratings. The main difference is that Neutrogena’s sunscreen contains more ingredients, some of which may be irritating or allergenic for some people.
  • CeraVe Moisturizing Cream: This is a dupe for Aveeno Skin Relief Moisture Repair Cream. They both contain ceramides, which help restore the skin’s natural barrier, and glycerin, which helps attract and retain moisture. They also have similar textures, prices, and ratings. The main difference is that CeraVe’s cream contains hyaluronic acid, which helps plump and hydrate the skin, and Aveeno’s cream contains colloidal oatmeal, which helps soothe and calm the skin.
  • Olay Complete All Day Moisturizer with Sunscreen Broad Spectrum SPF 15 – Sensitive: This is a dupe for Aveeno Positively Radiant Daily Moisturizer. They both contain SPF 15, which provides moderate sun protection, and are suitable for sensitive skin. They also have similar textures, prices, and ratings. The main difference is that Olay’s moisturizer contains niacinamide, which helps improve the skin barrier and reduce inflammation, and Aveeno’s moisturizer contains soy, which helps brighten and even out the skin tone.

Coupon codes and loyalty programs

If you want to save money on Aveeno products, you can look for coupon codes and loyalty programs that offer discounts and rewards. Here are some ways to find and use Aveeno coupons and promotions:

  • Sign up for the Aveeno email newsletter and receive up to $6.50 in coupons, as well as skincare tips and exclusive offers.
  • Visit the Aveeno website and look for banners and pop-ups that advertise current deals and promotions. For example, you may find a buy one get one free offer, or a free gift with purchase.
  • Check out coupon websites and apps, such as Goodshop, Dealspotr, and HotDeals, that list and update Aveeno coupon codes and discounts regularly. You can find codes for free shipping, percentage off, or dollar off your order.
  • Join the Care Club Loyalty Rewards Program, which is a partnership between Aveeno and other brands, such as Neutrogena, Clean & Clear, and Lubriderm. You can earn points for every purchase of participating products, and redeem them for rewards such as gift cards, movie tickets, and magazines.


Here are some of the frequently asked questions about Aveeno and its products, along with their answers:

  • What is skin microbiome?

The skin microbiome is your skin’s living natural defense system. It is made up of a diverse community of microorganisms, including bacteria, beneficial and harmful, coexisting at the skin surface. Every individual’s microbiome is completely different from anyone else’s, and these differences start at birth. Your unique network of microbiota is determined by your DNA, diet, and exposure to different environments.

  • Why is skin microbiome important?

Your skin microbiome is designed to protect you from unwanted irritants and invaders that can cause a variety of skin issues. A balanced skin microbiome leads to natural healthy-looking skin. An imbalance of your skin microbiome can cause skin barrier disruption, making skin vulnerable to irritants and allergens, which leads to dry skin and other skin issues like itchiness and irritated skin.

  • How do I maintain a healthy skin microbiome?

An easy step is to use a daily moisturizer with scientifically proven efficacy. Aveeno Skin Relief with Prebiotic Triple Oats rebalances skin microbiome and helps improve skin resilience by strengthening skin moisture barrier and providing lasting relief from dryness and itchiness in just one day. Aveeno has been researching the power and efficacy of oat for over 70 years. Recently, they have discovered that Aveeno Colloidal Oat acts as a skin prebiotic that supports skin’s natural ecosystem for a healthier microbiome. Prebiotics are food for the good bacteria on skin. They help to create a healthy environment for the skin microbiome.

  • What range of Aveeno should I be using?

Aveeno offers different ranges of products for different skin types and concerns. You can use the product finder tool on the Aveeno website to find the best products for your skin. Some of the ranges are:

  • Aveeno Daily Moisturizing: for normal to dry skin
  • Aveeno Skin Relief: for dry and sensitive skin
  • Aveeno Positively Radiant: for dull and uneven skin
  • Aveeno Clear Complexion: for acne-prone skin
  • Aveeno Absolutely Ageless: for aging skin
  • Aveeno Ultra-Calming: for irritated and redness-prone skin
  • Aveeno Baby: for delicate and sensitive baby skin
  • Aveeno Hair: for nourished and healthy hair


Aveeno is a natural and effective skincare brand that has been around for over 75 years. It offers a variety of products for different skin types and concerns, all based on natural ingredients and scientific research. Aveeno products are gentle, affordable, and widely available. They have received mostly positive reviews from customers and experts and have some dupes that you can try if you are looking for alternatives. You can also save money on Aveeno products by using coupon codes and loyalty programs.

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