If you are looking for a makeup brand that celebrates and enhances your natural beauty, you might want to check out AMI COLÉ. This black-owned beauty brand features clean, vegan, and cruelty-free formulas made for melanin-rich skin. In this blog post, we will explore the background of the brand, its best-selling products, reviews, dupes, coupon codes, loyalty programs, FAQs, and conclusion. Let’s get started!
Background of the brand
AMI COLÉ was founded by Diarrha N’Diaye-Mbaye, a first-generation Senegalese American entrepreneur who has over a decade of experience in the beauty industry. She worked as a product developer at L’Oréal and a social media manager at Glossier before launching her own brand in May 2021.
The name AMI COLÉ comes from Diarrha’s mother, who inspired her to create a brand that celebrates the diversity and beauty of melanin-rich skin. Diarrha also wanted to honor her Senegalese heritage by sourcing some of the ingredients from her home country, such as baobab oil and desert date oil.
AMI COLÉ’s mission is to provide simple, skin-first makeup that enhances your natural glow without concealing your complexion. The brand focuses on creating products that are easy to use, versatile, and nourishing for your skin. AMI COLÉ also aims to be inclusive, sustainable, and transparent in its practices.
AMI COLÉ has a curated range of products that cater to the needs and preferences of melanin-rich skin. Some of the best-selling products are:
- Skin-Enhancing Tinted Moisturizer: This is a lightweight, hydrating, and blurring tinted moisturizer that evens out your skin tone and boosts your radiance. It comes in six shades that suit multiple undertones and can be applied with your fingers or a brush. It has a sheer to medium coverage and a natural finish. It also contains baobab oil, niacinamide, and squalane to nourish and protect your skin.
- Lash-Amplifying Mascara: This is a pigmented, lengthening, and defining mascara that gives your lashes a dramatic look without flaking or clumping. It has a tapered wand that ensures an even application and reaches every lash. It also contains shea butter and jojoba oil to condition and soften your lashes.
- Lip Treatment Oil: This is a moisturizing, plumping, and shining lip oil that enhances your natural lip color and smooths your lip lines. It comes in six shades that range from clear to deep berry and has a non-sticky texture. It also contains desert date oil, sunflower seed oil, and peppermint oil to hydrate, soothe, and refresh your lips.
- Lid Joy Matte Liquid Eyeshadow: This is a creamy, pigmented, and long-lasting liquid eyeshadow that adds a pop of color to your eyes. It comes in four shades that are inspired by the vibrant colors of Senegal and has a matte finish. It also contains baobab oil and vitamin E to moisturize and protect your eyelids.
- Desert Date Cream Blush & Lip Multistick: This is a multi-purpose cream stick that can be used as a blush or a lip color. It comes in four shades that are flattering for different skin tones and has a creamy, blendable, and buildable formula. It also contains desert date oil, shea butter, and coconut oil to hydrate and nourish your cheeks and lips.
AMI COLÉ has received rave reviews from customers, influencers, and media outlets for its innovative and inclusive products. Here are some of the testimonials from the brand’s website and social media:
- “Skincare first is always my beauty philosophy and with Ami Colé, I get to have the best of both worlds: skincare enhanced with a thoughtfully-created beauty product. Upon application the tint smoothed out my complexion while maintaining the moisture and healthy glow of my skin.” – @nnekaj
- “The Skin Tint is amazing!! For someone who wears minimal makeup or none at all, this is the perfect product for everyday use. It’s lightweight, smooth and hydrating. My skin loves it!” – @tiffanydarlyn
- “I honestly cannot get enough of this product. Typically when I think of a skin tint I expect a light coverage, almost watery product/formula, but that was not the case with Ami Colé. The little bit of product I applied went a long way!” – @itsmekellieb
- “This is what we have been waiting for ladies! This skin tint is super moisturizing, it evens out your face and gives you a glow. I literally look like I have a filter in all my selfies.” – @simplycyn
- “The lip treatment oil is my new favorite lip product. It feels so good on the lips, not sticky at all, and gives a nice shine. The tint is subtle but noticeable and the minty sensation is refreshing. I love it!” – @jackieaina
- “The lid joy eyeshadows are so pigmented and easy to apply. They dry down quickly and don’t crease or fade throughout the day. The colors are gorgeous and versatile. I can wear them alone or mix them together for different looks.” – @alissa.ashley
- “The desert date cream blush and lip multistick is a must-have for me. It’s so creamy and blendable, and it gives a natural flush to the cheeks and lips. It’s also very hydrating and doesn’t dry out my skin. The shades are beautiful and suit my skin tone perfectly.” – @aysha.sow
If you are looking for cheaper or more accessible alternatives to AMI COLÉ products, you might want to try some of these dupes:
- For the Skin-Enhancing Tinted Moisturizer, you can try the NYX Bare With Me Tinted Skin Veil, which has a similar lightweight, hydrating, and blurring formula, but with more shade options and a lower price point.
- For the Lash-Amplifying Mascara, you can try the Maybelline Lash Sensational Sky High Mascara, which has a similar pigmented, lengthening, and defining formula, but with a more flexible and curved wand and a lower price point.
- For the Lip Treatment Oil, you can try the Milani Moisture Lock Oil Infused Lip Treatment, which has a similar moisturizing, plumping, and shining formula, but with more flavor options and a lower price point.
- For the Lid Joy Matte Liquid Eyeshadow, you can try the Colourpop Going Coconuts Liquid Eyeshadow, which has a similar creamy, pigmented, and long-lasting formula, but with more neutral and shimmery shades and a lower price point.
- For the Desert Date Cream Blush & Lip Multistick, you can try the Elf Monochromatic Multi Stick, which has a similar multi-purpose, creamy, and blendable formula, but with more shade options and a lower price point.
Coupon codes and loyalty programs
If you want to save some money or get some perks when shopping for AMI COLÉ products, you can use some of these coupon codes and loyalty programs:
- You can use the code WELCOME10 to get 10% off your first order on the brand’s website.
- You can sign up for the brand’s newsletter to get exclusive offers, updates, and tips delivered to your inbox.
- You can join the brand’s rewards program, called The Glow Up Club, to earn points, redeem rewards, and access benefits. You can earn points by creating an account, making purchases, referring friends, writing reviews, and following the brand on social media. You can redeem your points for discounts, free shipping, free products, and more. You can also access benefits such as early access, birthday rewards, and surprise gifts.
- You can shop for AMI COLÉ products at Sephora and use your Beauty Insider membership to earn points, redeem rewards, and access benefits. You can earn points by making purchases, writing reviews, and completing your profile. You can redeem your points for discounts, free products, and more. You can also access benefits such as free shipping, free samples, birthday gifts, and more.
Here are some of the frequently asked questions about AMI COLÉ and their answers:
- Q: Is AMI COLÉ cruelty-free?
- A: Yes, AMI COLÉ is cruelty-free and does not test on animals.
- Q: Is AMI COLÉ vegan?
- A: Yes, AMI COLÉ is vegan and does not use any animal-derived ingredients or by-products.
- Q: Is AMI COLÉ clean?
- A: Yes, AMI COLÉ is clean and does not use any harmful or questionable ingredients, such as parabens, sulfates, phthalates, mineral oil etc.
- Q: What are Ami Colé products formulated without?
- A: Ami Colé products are formulated without any harmful or questionable ingredients, such as parabens, sulfates, phthalates, mineral oil, synthetic fragrances, talc, silicones, and more.
- Q: What is your stance on “clean”?
- A: Ami Colé believes that “clean” means using ingredients that are safe, effective, and respectful of the environment and the people who use them. Ami Colé follows the Sephora Clean standards and the Environmental Working Group (EWG) guidelines to ensure that its products meet the highest standards of clean beauty.
- Q: Is your packaging recyclable?
- A: Yes, Ami Colé is committed to minimizing its environmental impact by using recyclable and reusable packaging. The product boxes are made from FSC-certified paper, the product tubes are made from sugarcane-derived plastic, and the product pouches are made from organic cotton. You can recycle the boxes and tubes with your regular recycling, and you can reuse the pouches for storing or traveling with your products.
- Q: Are Ami Colé products gluten-free?
- A: Yes, Ami Colé products are gluten-free and do not contain any wheat, barley, rye, or oats.
- Q: Are Ami Colé products fragrance-free?
- A: Yes, Ami Colé products are fragrance-free and do not contain any artificial or natural fragrances.
- Q: Can I use Ami Colé with other products?
- A: Yes, Ami Colé products are designed to be compatible and complementary with other products. You can use them with your favorite skincare, sunscreen, primer, foundation, concealer, powder, blush, bronzer, highlighter, eyeliner, brow, and lip products.
AMI COLÉ is a brand that celebrates and enhances the natural beauty of melanin-rich skin. It offers clean, vegan, and cruelty-free products that are easy to use, versatile, and nourishing for your skin. Whether you are looking for a skin-enhancing tinted moisturizer, a lash-amplifying mascara, a lip treatment oil, a lid joy matte liquid eyeshadow, or a desert date cream blush and lip multistick, you can find them at AMI COLÉ. You can also save some money or get some perks by using coupon codes and loyalty programs. If you want to learn more about the brand, its founder, its ingredients, its packaging, or its products, you can visit its website or follow its social media accounts. AMI COLÉ is more than just a makeup brand, it is a movement that empowers and uplifts melanin-rich skin. Join the glow up club and discover the new way to clean beauty with AMI COLÉ.