IL MAKIAGE: The Makeup Brand for Maximalists

If you’re a makeup lover who demands high standards, you’ve probably heard of IL MAKIAGE, the brand that offers easy-to-shop products and tutorials for maximalists. But what makes this brand so special, and why should you give it a try? In this blog post, we’ll explore the background, best-selling products, reviews, dupes, coupon codes, loyalty programs, FAQs, and conclusion of IL MAKIAGE, the makeup brand for people who don’t apologize for their high standards.

Background of the brand

IL MAKIAGE was founded in 1972 by makeup artist Ilana Harkavi, who wanted to create a brand that celebrates individuality, artistry, and self-expression. The brand was relaunched in 2018 with a new vision and a new slogan: “Minimalism is dead”. IL MAKIAGE aims to empower people to embrace their maximalist side and express themselves with bold, high-quality, and long-lasting makeup products. IL MAKIAGE also wants to make online shopping for makeup easier and more accurate, using a comprehensive PowerMatch algorithm to find the perfect foundation, concealer, lip, eye, and brow products for each customer.

Best-selling products

IL MAKIAGE has a range of full face makeup products, including foundations, concealers, bronzers, highlighters, contours, powders, and more. Some of the best-selling products are:

• Woke Up Like This Foundation: This is the signature product of IL MAKIAGE, which comes in 50 shades and claims to be the most-reviewed product in the US. It is a medium-to-full coverage foundation that gives a natural, flawless, and radiant finish. It is also vegan, cruelty-free, paraben-free, and fragrance-free.
• F*ck I’m Flawless Concealer: This is a multi-use concealer that can cover dark circles, blemishes, redness, and hyperpigmentation. It has a lightweight, creamy, and blendable formula that lasts up to 12 hours. It is also vegan, cruelty-free, paraben-free, and fragrance-free.
• Color Boss Squad Eyeshadow Palette: This is a versatile eyeshadow palette that features 12 highly pigmented, buttery, and blendable shades in matte, satin, and metallic finishes. It has a mix of neutrals and pops of color that can create endless looks for day and night. It is also vegan, cruelty-free, paraben-free, and talc-free.
• Infinity Long-Wear Matte Lip Cream: This is a liquid lipstick that delivers intense color, smooth application, and comfortable wear. It has a matte finish that does not dry out the lips, and a formula that is transfer-proof, smudge-proof, and kiss-proof. It is also vegan, cruelty-free, paraben-free, and gluten-free.

Reviews

IL MAKIAGE has received rave reviews from customers, influencers, and beauty editors, who praise the brand for its quality, performance, and shade range. Here are some of the reviews from verified buyers on the IL MAKIAGE website:

• “I have never found a foundation that matches my skin tone so perfectly. It feels like I’m not wearing anything and it looks flawless. I’m obsessed!”
• “This concealer is amazing! It covers everything without looking cakey or creasing. It also brightens my under eyes and makes me look more awake. I love it!”
• “This eyeshadow palette is stunning! The colors are so pigmented and easy to blend. I can create so many different looks with this palette. It’s definitely worth the money!”
• “This lip cream is the best liquid lipstick I’ve ever tried. It glides on smoothly, dries down quickly, and lasts all day. It also feels very comfortable and moisturizing on the lips. I need every shade!”

Dupes

If you’re looking for cheaper alternatives to IL MAKIAGE products, you might want to check out some of these dupes:

• For the Woke Up Like This Foundation, you can try the Maybelline Fit Me Matte + Poreless Foundation, which has a similar coverage, finish, and shade range, but costs only $7.99 compared to $44 for IL MAKIAGE.
• For the F*ck I’m Flawless Concealer, you can try the e.l.f. 16HR Camo Concealer, which has a similar formula, applicator, and longevity, but costs only $6 compared to $26 for IL MAKIAGE.
• For the Color Boss Squad Eyeshadow Palette, you can try the Colourpop Bare Necessities Palette, which has a similar color story, texture, and quality, but costs only $34 compared to $59 for IL MAKIAGE.
• For the Infinity Long-Wear Matte Lip Cream, you can try the NYX Soft Matte Lip Cream, which has a similar consistency, finish, and wear time, but costs only $6.50 compared to $22 for IL MAKIAGE.

Coupon codes and loyalty programs

IL MAKIAGE offers various coupon codes and loyalty programs to help customers save money and get rewards. Some of the current offers are:

• Free shipping and returns: IL MAKIAGE offers free shipping and returns on all orders within the US.
• Try before you buy: IL MAKIAGE allows customers to try their foundation, concealer, lip, eye, and brow products for 14 days before paying for them. Customers can take the PowerMatch quiz to find their perfect shade, then receive the product and pay only $5 for shipping. If they love it, they can keep it and pay the full price. If they don’t, they can return it for free and pay nothing.
• Refer a friend: IL MAKIAGE rewards customers who refer their friends to the brand. Customers can share their referral link with their friends, and both of them will get $10 off their next purchase of $55 or more.
• Join the squad: IL MAKIAGE invites customers to join their squad and get exclusive access to new products, promotions, events, and more. Customers can sign up with their email address and receive 10% off their first order.

FAQs

Here are some of the frequently asked questions about IL MAKIAGE:

• Where can I buy IL MAKIAGE products?: IL MAKIAGE products are available online on their website, as well as in select stores in the US, Canada, UK, and Israel. You can find a store locator on their website.
• Are IL MAKIAGE products vegan and cruelty-free?: IL MAKIAGE products are cruelty-free, meaning they are not tested on animals. Most of their products are also vegan, meaning they do not contain any animal-derived ingredients. However, some products may contain beeswax, carmine, or lanolin, which are not vegan. You can check the ingredient list of each product on their website.
• Are IL MAKIAGE products safe for sensitive skin?: IL MAKIAGE products are formulated with high-quality ingredients that are gentle and safe for most skin types. However, some products may contain fragrance, alcohol, or other potential irritants, which may cause sensitivity or allergic reactions in some people. If you have sensitive skin, you should always patch test a product before using it, and discontinue use if you experience any adverse effects.
• How long do IL MAKIAGE products last?: IL MAKIAGE products have a shelf life of 12 to 24 months, depending on the product type and storage conditions. You can find the expiration date of each product on the packaging, indicated by a symbol of an open jar with a number inside. This number represents the number of months the product will last after opening. To ensure the quality and safety of the products, you should store them in a cool, dry, and dark place, and avoid exposing them to heat, sunlight, or moisture.

Conclusion

IL MAKIAGE is a makeup brand that caters to maximalists who want to express themselves with high-quality, long-lasting, and bold makeup products. The brand also makes online shopping for makeup easier and more accurate, using a PowerMatch algorithm to find the perfect shade for each customer. IL MAKIAGE has a range of full face makeup products, including foundations, concealers, bronzers, highlighters, contours, powders, and more. The brand has received rave reviews from customers, influencers, and beauty editors, who praise the brand for its quality, performance, and shade range. IL MAKIAGE also offers various coupon codes and loyalty programs to help customers save money and get rewards. If you’re looking for a makeup brand that celebrates your maximalist side and meets your high standards, you might want to give IL MAKIAGE a try. You can visit their website to learn more, take the PowerMatch quiz, and shop their products. You can also follow them on Instagram, Facebook, Twitter, YouTube, and TikTok to get inspired by their looks and tutorials. Thank you for reading this blog post, and I hope you found it informative and fun. Until next time, stay fabulous!