NYX Cosmetics: A Cruelty-Free and Affordable Makeup Brand

If you are a makeup lover who is looking for high-quality products at reasonable prices, you might want to check out NYX Cosmetics. NYX is a popular and reputable brand that offers a wide range of makeup products for every skin tone, style, and occasion. In this blog post, we will give you an overview of NYX Cosmetics, including its background, best-selling products, reviews, dupes, coupon codes, loyalty programs, and frequently asked questions.

By the end of this post, you will have a better idea of why NYX is one of the best makeup brands in the market today.

Background of the Brand

NYX Cosmetics was founded in 1999 by Toni Ko, a young entrepreneur who had a passion for makeup and a vision to create a brand that would offer professional quality and trendy products at affordable prices. The name NYX comes from the Greek goddess of the night, who symbolizes beauty and power. NYX started as a small company that sold only eye and lip pencils, but soon expanded to offer a full range of cosmetics, including eyeshadows, lipsticks, foundations, blushes, bronzers, highlighters, primers, setting sprays, brushes, and more. NYX is known for its innovative and diverse products that cater to different needs and preferences of makeup enthusiasts. NYX is also certified and acknowledged by PETA as a cruelty-free brand, meaning that none of its products are tested on animals. In 2014, NYX was acquired by L’Oreal, one of the largest cosmetics companies in the world, but it still maintains its original identity and values as a brand.

Best-Selling Products

NYX Cosmetics has a huge selection of products that suit every makeup lover’s taste and budget. Some of its best-selling products are:

• Soft Matte Lip Cream: This is a cult-favorite lip product that delivers a burst of creamy color and sets to a stunning matte finish. It has a sweet-smelling formula that is surprisingly durable, lightweight, and non-drying. It comes in 38 shades, ranging from nudes to reds to purples, so you can find your perfect match
• HD Studio Photogenic Concealer: This is a high-definition concealer that covers imperfections, discoloration, and under-eye circles with ease. It has a lightweight and creamy texture that blends seamlessly into the skin, creating a flawless and natural-looking finish. It is also enriched with lavender and green tea extracts that nourish and protect the skin. It is available in 23 shades, including color-correcting ones, to suit every skin tone
• Jumbo Eye Pencil: This is a versatile eye product that can be used as an eyeliner or an eyeshadow. It has a creamy and pigmented formula that glides smoothly on the eyelids, creating a vibrant and long-lasting color. It is also easy to sharpen with a large pencil sharpener. It comes in 32 shades, from neutrals to brights to metallics, so you can create endless eye looks
• Butter Gloss: This is a luscious lip gloss that adds a sheer to medium coverage of color and shine to the lips. It has a buttery and smooth texture that feels comfortable and moisturizing on the lips. It also has a delicious scent that makes you want to lick your lips. It comes in 34 shades, from nudes to pinks to berries, so you can find your favorite hue
• Total Control Drop Foundation: This is a customizable foundation that lets you adjust the coverage and finish of your base. It has a velvety and matte formula that blends easily and evenly on the skin, creating a smooth and flawless complexion. It comes with a dropper applicator that allows you to control the amount of product you use, from sheer to full coverage. It is available in 30 shades, from fair to deep, to match every skin tone

Reviews

NYX Cosmetics has received many positive reviews from customers and critics alike, who praise its quality, variety, and affordability. Here are some examples of what people have said about NYX products:

• “I love NYX products! They are affordable, cruelty-free, and have a great range of colors and formulas. I especially love their lip products; they are so pigmented and long-lasting. I always get compliments when I wear them.”
• “NYX is one of my favorite makeup brands. They have everything you need to create any look you want, from natural to glam. Their products are high-performance and easy to use. They are also very inclusive and cater to different skin tones and types. I highly recommend NYX to anyone who loves makeup.”
• “NYX is a great brand for makeup lovers who want to experiment with different products and trends without breaking the bank. Their products are professional quality and very trendy. They also have a lot of vegan options for those who are conscious about animal welfare. NYX is a brand that you can trust and enjoy.”

Dupes

If you are looking for cheaper alternatives to some of the popular and expensive makeup products in the market, you might want to check out some of the dupes that NYX offers. A dupe is a product that has a similar color, formula, or function to another product, but at a lower price. Here are some of the dupes that NYX has for some of the high-end makeup products:

• NYX Soft Matte Lip Cream vs Kylie Jenner Lip Kit: The Kylie Jenner Lip Kit is the must-have matte lipstick right now, but it is also very pricey and hard to get. The NYX Soft Matte Lip Cream is a perfect alternative for beauty lovers on a budget. It has a similar matte and creamy formula that lasts for hours and comes in many shades that are comparable to the Kylie ones. For instance, the NYX shade Cannes is a dupe for the Kylie shade Candy K
• NYX HD Studio Photogenic Concealer vs MAC Pro Longwear Concealer: The MAC Pro Longwear Concealer is a cult-favorite concealer that offers long-term coverage and a natural finish. The NYX HD Studio Photogenic Concealer is an awesome swap for this product, as it has a similar lightweight and creamy formula that covers imperfections and lasts all day. It also comes in many shades that match the MAC ones. For example, the NYX shade CW03 is a dupe for the MAC shade NC20
• NYX Jumbo Eye Pencil vs Urban Decay 24/7 Glide-On Eye Pencil: The Urban Decay 24/7 Glide-On Eye Pencil is a popular eye pencil that offers a smooth and pigmented application and a long-lasting color. The NYX Jumbo Eye Pencil is a great dupe for this product, as it has a similar creamy and vibrant formula that glides on the eyes and stays put. It also comes in many shades that are similar to the Urban Decay ones. For instance, the NYX shade Milk is a dupe for the Urban Decay shade Yeyo
• NYX Butter Gloss vs NARS Lip Gloss: The NARS Lip Gloss is a luxurious lip gloss that adds a sheer to medium coverage of color and shine to the lips. The NYX Butter Gloss is a great dupe for this product, as it has a similar buttery and glossy formula that feels comfortable and moisturizing on the lips. It also comes in many shades that are close to the NARS ones. For example, the NYX shade Creme Brulee is a dupe for the NARS shade Turkish Delight
• NYX Total Control Drop Foundation vs Makeup For Ever Ultra HD Foundation: The Makeup For Ever Ultra HD Foundation is a high-end foundation that offers a flawless and natural-looking coverage and finish. The NYX Total Control Drop Foundation is a great dupe for this product, as it has a similar velvety and matte formula that blends easily and evenly on the skin. It also comes with a dropper applicator that allows you to customize the coverage and finish of your base. It is available in many shades that are similar to the Makeup For Ever ones. For instance, the NYX shade TCDF07 is a dupe for the Makeup For Ever shade Y245

Coupon Codes and Loyalty Programs

If you want to save more money on NYX products, you might want to take advantage of some of the coupon codes and loyalty programs that the brand offers. Here are some of the ways that you can get discounts and rewards from NYX:

• Sign up for NYX emails: By signing up for NYX emails, you will receive 20% off on your first order. You will also be the first to know about the latest products, deals, promotions, and updates from the brand.
• Join the NYX Professional Makeup Family: By joining the NYX Professional Makeup Family, you will become a member of the brand’s loyalty program. You will earn points for every purchase you make, which you can redeem for rewards, such as free products, discounts, and exclusive offers. You will also get access to special events, birthday gifts, and more. 
• Check the NYX website for promo codes and sales: The NYX website often has promo codes and sales that you can use to get more discounts on your orders. For example, you can get free shipping on orders over $25, or buy one get one 50% off on select items. You can also find clearance items and limited-edition products at reduced prices. You can check the NYX website for the current promo codes and sales here.

FAQs

If you have any questions about NYX Cosmetics, you might find the answers in this section. Here are some of the frequently asked questions about NYX:

• Where can I buy NYX products?: You can buy NYX products online from the NYX website or from other authorized retailers, such as Ulta, Target, CVS, Walgreens, and Amazon. You can also find NYX products in physical stores, such as NYX Professional Makeup stores, Ulta stores, and select drugstores and supermarkets. You can use the store locator tool on the NYX website to find the nearest store that carries NYX products.
• What is the shelf life of NYX products?: The shelf life of NYX products varies depending on the type and format of the product. Generally, liquid and cream products have a shorter shelf life than powder and pencil products. You can check the expiration date of your NYX product by looking at the symbol of an open jar with a number on it, which indicates how many months the product is good for after opening. For example, if the symbol says 12M, it means that the product is good for 12 months after opening. You can also look at the batch code of your NYX product, which is a combination of letters and numbers that indicates when and where the product was manufactured. You can use the batch code checker tool on the NYX website to find out more information about your NYX product.
• How can I contact NYX customer service?: If you have any issues, concerns, or feedback about NYX products or services, you can contact NYX customer service by phone, email, or chat. You can call NYX customer service at 1-844-335-3510, Monday to Friday, from 5 AM to 5 PM PST. You can email NYX customer service at [email protected], or fill out the contact form on the NYX website. You can also chat with NYX customer service online, Monday to Friday, from 6 AM to 5 PM PST. You can access the chat feature on the NYX website by clicking on the chat icon at the bottom right corner of the screen.

Conclusion

NYX Cosmetics is a makeup brand that offers professional quality and trendy products at affordable prices. NYX is also a cruelty-free and inclusive brand that caters to different skin tones, types, and styles. NYX has a huge selection of products that suit every makeup lover’s taste and budget. NYX also has many coupon codes, sales, and loyalty programs that you can use to save more money on your purchases. NYX is a brand that you can trust and enjoy.

We hope that this blog post has given you a comprehensive overview of NYX Cosmetics and its products. If you are interested in trying out NYX products, you can visit the NYX website or the nearest NYX store to shop for your favorite items. You can also follow NYX on social media to stay updated on the latest news, trends, and tips from the brand. NYX is a brand that will make you feel confident and beautiful with your makeup.