Loved01 by John Legend: A Skincare Brand for Melanin-Rich Skin

By Your Beauty Plug
February 16, 2024

If you are looking for a skincare brand that caters to the needs of melanin-rich skin, you might want to check out Loved01 by John Legend. This is a personal care brand that was launched by the EGOT musician and activist in February 2023, in collaboration with dermatologist Dr. Naana Boakye. Loved01 aims to democratize skincare by providing elevated, unisex skin and body products for melanin-rich skin, at an affordable price point. In this blog post, we will give you an overview of the brand, its best-selling products, reviews, dupes, coupon codes, loyalty programs, FAQs, and our conclusion.

Background of the brand

Loved01 was created by John Legend, who is known for his music, philanthropy, and social justice advocacy. He wanted to create a skincare brand that would address the specific needs of melanin-rich skin, which he felt were often overlooked or underserved by the mainstream beauty industry. He partnered with Dr. Naana Boakye, a board-certified dermatologist who specializes in treating skin of color. Together, they developed a line of products that are formulated with natural ingredients that have a history in communities of color, such as shea butter, jojoba oil, coconut oil, rosehip oil, and sea buckthorn oil. These ingredients are known for their moisturizing, nourishing, and anti-inflammatory properties, which are essential for maintaining healthy and radiant skin.

Loved01 products are designed for different skin types and tones, and are suitable for both men and women. They are also vegan, cruelty-free, paraben-free, sulfate-free, and fragrance-free, making them safe and gentle for sensitive skin. The brand’s name reflects its mission to inspire self-love and self-care among its customers, as well as its commitment to giving back to the community. Loved01 donates a portion of its profits to various causes that support education, health, and social justice for people of color.

Best-selling products

Loved01 offers a range of products for the face and body, including cleansers, moisturizers, toners, shaving creams, and wipes. Some of the best-selling products are:

Face & Body Moisturizer: This is a hydrating and soothing lotion that can be used on the face and body. It is enriched with shea butter and jojoba oil, which help to lock in moisture and prevent dryness. It also contains vitamin E, which helps to protect the skin from environmental damage and reduce the appearance of scars and hyperpigmentation. This moisturizer is lightweight, non-greasy, and absorbs quickly into the skin, leaving it soft and smooth. You can get a two-pack of this product for $20 on Amazon.
Face & Body Shave Cream: This is a creamy and luxurious shaving cream that can be used on the face and body. It is infused with rosehip and sea buckthorn oil, which help to moisturize and nourish the skin, as well as reduce inflammation and irritation. It also contains jojoba oil, which helps to create a smooth and close shave, while preventing razor bumps and ingrown hairs. This shaving cream is suitable for all skin types and hair textures, and can be used with or without a razor. You can get a two-pack of this product for $24 on Amazon.
Face & Body Toning Mist: This is a refreshing and calming spray that can be used on the face and body. It is made with chamomile, lavender, and aloe vera, which help to soothe and tone the skin, as well as balance the pH level. It also contains witch hazel, which helps to cleanse and tighten the pores, as well as reduce excess oil and shine. This toning mist is ideal for after a shave or a cleanse, or anytime you need a boost of hydration and freshness. You can get this product for $10 on Amazon.
Face & Body Exfoliating Cleanser: This is a gentle and effective scrub that can be used on the face and body. It is formulated with walnut shell powder, which helps to exfoliate and remove dead skin cells, dirt, and impurities. It also contains glycerin, which helps to hydrate and soften the skin, as well as prevent moisture loss. This exfoliating cleanser is perfect for a pre-shave ritual, or for improving the texture and appearance of the skin. You can get this product for $15 on Amazon.

Reviews

Loved01 has received positive reviews from customers and critics alike, who have praised the brand for its quality, affordability, and inclusivity. Here are some of the reviews from verified buyers on Amazon:

“I love this brand! I have been using the moisturizer and the toner for a few weeks now and I can see a difference in my skin. It feels more hydrated, smooth, and even. The products are also very gentle and do not irritate my sensitive skin. I highly recommend this brand to anyone who has melanin-rich skin and wants to take care of it.”
“I bought the shave cream for my husband, who has coarse and curly hair. He loves it! He says it gives him a close and comfortable shave, without any razor burn or bumps. He also likes the natural ingredients and the subtle scent. I tried it myself and I agree, it is a great product. We will definitely buy it again.”
“I am impressed by this brand. The products are very affordable, but they do not compromise on quality. They are also very versatile and can be used by both men and women. I especially like the exfoliating cleanser, which leaves my skin feeling clean and smooth. I also appreciate that the brand supports causes that are important to me, such as education and social justice.”

Dupes

If you are looking for similar products to Loved01, but at a lower price point, you might want to try some of these dupes:

SheaMoisture African Black Soap Bamboo Charcoal Detoxifying Foaming Facial Wash: This is a foaming cleanser that helps to detoxify and purify the skin, while removing excess oil and impurities. It is made with African black soap, which is known for its antibacterial and anti-inflammatory properties, as well as bamboo charcoal, which helps to draw out toxins and unclog pores. It also contains aloe vera, which helps to soothe and hydrate the skin. This cleanser is suitable for oily and blemish-prone skin, and can be used daily. You can get this product for $9.99 on Amazon ⁵.
CeraVe Moisturizing Cream: This is a rich and creamy moisturizer that helps to restore and protect the skin barrier, while providing long-lasting hydration. It is made with ceramides, which are essential lipids that help to maintain the skin’s moisture and integrity, as well as hyaluronic acid, which helps to attract and retain water in the skin. It also contains niacinamide, which helps to calm and reduce redness and irritation. This moisturizer is suitable for dry and sensitive skin, and can be used on the face and body. You can get this product for $16.08 on Amazon.
Thayers Alcohol-Free Rose Petal Witch Hazel Facial Toner: This is a soothing and refreshing toner that helps to balance and refine the skin, while removing any traces of dirt and makeup. It is made with witch hazel, which is a natural astringent that helps to cleanse and tighten the pores, as well as rose water, which helps to hydrate and tone the skin. It also contains aloe vera, which helps to heal and nourish the skin. This toner is suitable for all skin types, and can be used daily. You can get this product for $10.95 on Amazon.
Cremo Coconut Mango Moisturizing Shave Cream: This is a smooth and creamy shaving cream that helps to prevent nicks, cuts, and razor burn, while providing a close and comfortable shave. It is made with coconut oil, which helps to lubricate and moisturize the skin, as well as mango butter, which helps to soften and condition the skin. It also contains macadamia nut oil, which helps to nourish and protect the skin. This shaving cream is suitable for all skin types and hair textures, and can be used with or without a razor. You can get this product for $5.99 on Amazon.

Coupon codes and loyalty programs

If you want to save some money and get some perks when you shop for Loved01 products, you might want to take advantage of these coupon codes and loyalty programs:

Amazon Prime: If you are an Amazon Prime member, you can get free and fast shipping on Loved01 products, as well as access to exclusive deals and discounts. You can also get a 5% cashback when you use your Amazon Prime Rewards Visa Card. If you are not a Prime member yet, you can sign up for a 30-day free trial and enjoy all the benefits of Prime, including access to Prime Video, Prime Music, Prime Gaming, and more.
CVS ExtraCare: If you shop for Loved01 products at CVS, you can join the CVS ExtraCare program and earn 2% back in ExtraBucks Rewards every time you shop. You can also get access to personalized coupons and savings, as well as special offers and events.

FAQs

Here are some frequently asked questions about Loved01 by John Legend:

Q: What is the difference between Loved01 and other skincare brands?
A: Loved01 is a skincare brand that is specifically designed for melanin-rich skin, which has unique needs and challenges that are often ignored or neglected by the mainstream beauty industry. Loved01 products are formulated with natural ingredients that have a history in communities of color, such as shea butter, jojoba oil, coconut oil, rosehip oil, and sea buckthorn oil. These ingredients are known for their moisturizing, nourishing, and anti-inflammatory properties, which are essential for maintaining healthy and radiant skin. Loved01 products are also vegan, cruelty-free, paraben-free, sulfate-free, and fragrance-free, making them safe and gentle for sensitive skin.
Q: How do I use Loved01 products?
A: Loved01 products are designed to be simple and versatile, and can be used by both men and women. You can use them as part of your daily skincare routine, or as needed. Here are some general guidelines on how to use Loved01 products:
- Face & Body Moisturizer: Apply a generous amount of moisturizer to your face and body after cleansing, toning, or shaving. Massage gently until fully absorbed.
- Face & Body Shave Cream: Wet your skin and apply a thin layer of shave cream to the area you want to shave. Use a razor or an electric shaver to glide smoothly over the skin. Rinse off with warm water and pat dry.
- Face & Body Toning Mist: Spray the toning mist onto your face and body after cleansing, shaving, or anytime you need a boost of hydration and freshness. You can also use it as a setting spray for your makeup, or as a refreshing mist throughout the day.
- Face & Body Exfoliating Cleanser: Wet your skin and apply a small amount of exfoliating cleanser to your face and body. Gently massage in circular motions to remove dead skin cells, dirt, and impurities. Rinse off with warm water and pat dry.
Q: Where can I buy Loved01 products?
A: You can buy Loved01 products online at Amazon, CVS, or Walmart. You can also find them in select CVS and Walmart stores near you. To locate a store that carries Loved01 products, you can use the [store locator] on the Loved01 website.
Q: How can I contact Loved01 customer service?
A: If you have any questions, comments, or feedback about Loved01 products or services, you can contact Loved01 customer service by email at [email protected], or by phone at 1-800-LOVED01. You can also follow Loved01 on Instagram and TikTok for the latest updates, tips, and promotions.

Conclusion

Loved01 by John Legend is a skincare brand that is dedicated to providing high-quality, affordable, and inclusive products for melanin-rich skin. Loved01 products are made with natural ingredients that are beneficial for the skin, and are free of harmful chemicals and artificial fragrances. Loved01 products are also unisex and versatile, and can be used for different skin types and tones. Loved01 is more than just a skincare brand, it is also a movement that celebrates self-love and self-care, and supports causes that empower people of color. If you are looking for a skincare brand that caters to your needs and values, you might want to give Loved01 a try. You can order Loved01 products online or find them in a store near you. You can also join the Loved01 community on social media and share your experience with the brand. We hope you enjoyed this blog post and learned something new about Loved01 by John Legend. Thank you for reading!